February 10th, 2005 by Bob Bly
My colleague CM, one of the world?s most successful DM copywriters, shocked me when I asked him about his success.
?Forget all that advice about ?do what you?re passionate about,?? CM told me. ?Work is about making money — as much money as you can.
?For instance, if you love horses, don?t study to be a veterinarian. Instead, go into a business where you make a lot of money. That way, you can own as many horses as you want.?
I?ve always taken a different tact: follow your passion. Do what you love to do, then find a market or application where you can make good money doing it.
Most successful people I know worked hard to get where they are. And you won?t put in long hours unless you truly love what you do.
Whose approach do you like: CM’s or mine? And why?
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