One of my greatest pleasures is to read trade journals, newsletters, and business magazines at home or during lunch (like many of you, I don’t have time to read them during working hours).
But according to an article in BtoB (3/10/08, p. 28), I may soon be denied that privilege, as magazines discontinue their print editions and make their content available on the Web only.
The article notes that advertising in printed magazines plays “an increasingly subordinate role in marketing communications.”
Alan Meckler, CEO of Jupitermedia, comments: “I would think that every b-to-b magazine is being wound down and will ultimately be online.”
Publishing online saves publishers a king’s ransom in printing and distribution costs.
But I want a magazine I can read at the counter of the diner where I eat my lunch. And the highlight of my weekend is reading the Sunday New York Times while having coffee at my kitchen table.
How about you? Will you miss print publications when they are gone — and do you agree with Meckler that they will indeed soon vanish?
Or would you rather read your industry trade publications on your PC screen — and celebrate the impending demise of dead tree media?
Late-breaking development: according to a cover story in today’s DM News (3/10/08, p.1), Ziff Davis, the magazine publisher, just filed for Chapter 11 bankruptcy protection.
The handwriting is on the wall….