December 14th, 2016 by Bob Bly
Subscriber GR asks:
“When I send clients an agreement, it states using samples is
important to my business.
“I have a client who doesn’t want the work I do for him displayed
on my site; I’m thinking he’s worried about his competitors.
“I have never done an e-book for a client…. so this certain
sample would be important to me, as future clients may ask if
I’ve done one.
“Since you are an expert, what are your thoughts to solve this
My feeling is you should NEVER put in your agreements that you
automatically have the right to use the promotion you wrote for
the client to market your own services.
Because some clients want their marketing — or the fact that you
wrote it for them — to be confidential.
They want to keep what they are doing under wraps — and not put
it on display where it is easily imitated or knocked off.
That is their right … and for them may be the sensible path.
So if your copywriting contract requires clients to let you use
their samples to promote your services, many prospects may not
hire you because of that contract clause.
So I never, ever include it in the agreement.
What happens is that once the promotion is produced, I tell them
it looks so great, may I please post it as a sample on my web
At that point 95% give permission to post what you did for them
on your online portfolio. And so — problem solved. They will
even give you a PDF of the finished artwork which makes it a snap
to post the promotion on your site.
As for the 5% who say they do not want you to show the work to
others, you absolutely should comply with their wishes — and do
not share the sample with anyone under any circumstance — as much
as you want to.
This is the right way to handle sharing and display of client
samples. You do not want to get a reputation for violating client
confidentiality, which you will if you show client work to others
This entry was posted on Wednesday, December 14th, 2016 at 11:33 am and is filed under Writing and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.