Copywriting: the good, the bad, and the ugly

January 6th, 2017 by Bob Bly

Is freelance copywriting being oversold as a business
opportunity, with those who write about it looking through
rose-colored glasses?

Well, in some ways yes. But so is just about every business
opportunity and profession under the sun.

One of the problems with business opportunities in general
and freelance copywriting in particular is you always hear the
great success stories … but no one is forthcoming about the
bad stuff that happens.

Nothing in this life is all sunshine and flowers. Every job,
career, business opportunity, or small business has its pros and
cons.

Freelance copywriting is no exception. There are a lot of good
things. But also some bad things.

The good far outnumber the bad; if that were not the case, I
wouldn’t still be a freelance copywriter after nearly 4 decades
in the business.

But almost everyone tells you only about the good stuff. And only
a few willingly tell the total truth — the bad along with the good.

One famous copywriter recently wrote to me and said:

“I’ll tell you a story about the week between Christmas and New
Year’s that shows what life is like for a freelance copywriter
like myself!

“This happened years ago. I just finished a magalog for one of
the big financial publishers a few days before Christmas.

“They got back to me on the day before Christmas and said it
needed a massive rewrite. So I spent that whole week between
Christmas and New Year’s working 12-hour days trying to rewrite
the whole thing from scratch.

“Then on December 31st, they called me–before I’d even submitted
the revised copy–and said, ‘Look, we’ve decided this is so far
off base, we’d rather pay you the fee and kill it.’ The worst
part was knowing I could’ve spent that week relaxing!”

The fact is, almost anything you can do for a living in this
world has both pros and cons.

Freelance copywriting is no exception.

And that’s the way it is.

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