Do typos in promotional materials matter?
I pondered this question after receiving a mailer from a local company that gives writing workshops.
In the third paragraph of a self-mailer describing their writing workshops, the copy reads: “We hold them in around a conference table in a wood-paneled office.”
Of course, it should say “We hold them around a conference table in a wood-paneled office.”
In a mailing for a writing teacher, this error stands out like a sore thumb.
But do typos like this really matter in marketing materials for other businesses?
For example, would you not hire a plumber because of a typo in his Yellow Pages ad?
Or would you refuse to visit a cosmetic dentist because of a spelling error on her web site?
Do typos matter?