I am often asked by aspiring authors, “What’s better — self publishing or traditional publishing — for getting my book published?”
Here are your choices today … and the pros and cons of each:
>> Traditional publishing (selling your book to a major NYC publishing house or smaller press) — has the most prestige … the least work for the author … no cost … my choice if you are writing books to promote yourself as an expert in your field.
>> Self-publishing — less prestige than mainstream publishing … cost can be moderate to considerable … higher profit margin per book sold … lots of work to produce and market the book … my choice if you are a speaker who needs a physical book for your speaker’s kit and a product to sell back of the room (BOR).
>> E-books — least prestigous of the 3 options … almost no cost … highest profit margin … can make a lot of money selling it online … my choice if your goal is maximum revenues and profits.
Here’s the secret: most successful authors and information marketers use a combination of all three options.
Which are you choosing for your first or next book … and why?