Bob Bly, author of 100 books and the man McGraw-Hill calls “America’s top copywriter” … and Ilise Benun, the “marketing mentor” … announce their audio training program–

“Secrets of Starting and Running a Successful Freelance Copywriting Business – Revealed At Last!”

Clip from Ilise Benun’s CreativeLive course

Now discover the keys to enjoying a long and lucrative career as a six-figure freelance copywriter….

Dear Copywriter or Aspiring Copywriter:

I’m constantly bombarded by copywriters and aspiring copywriters asking me to coach or mentor them.

I always say no because I don’t have time: I’m too busy writing copy for my clients … and that’s what I love to do.

But at the same time, I feel badly about turning people away. I help both newbie and experienced freelance copywriters succeed through my books and other writings. But my subscribers wanted more: specifically, live coaching.

And since I aim to please my readers, I am now offering an exclusive audio training program, “Secrets of Starting and Running a Successful Freelance Copywriting Business—Revealed at Last.”

Partnering with me in this training is Ilise Benun, who has been my copywriting “sales rep” and business advisor on and off for decades.

It’s safe to say that no one on the planet knows more about marketing freelance creative services than Ilise Benun – or teaches it better. With the possible exception of me!

So together, Ilise and I are more qualified to help you succeed as a freelance copywriter than any other coaches on the planet.

Become a master at marketing your copywriting services!

In our audio program, you’ll discover how you can quickly build a six-figure freelance copywriting business, land great clients that pay top dollar, and leapfrog ahead of all the other copywriters out there that you’re competing with.

In our new training program for copywriters, you will learn:

How to get started even if you are a total newbie.
Picking your niche: the most important step in assuring your copywriting success.
Setting up your business: corporate structure, tax considerations, setting up your office, best hardware and software, choosing a company name, designing business cards, and more.
Finding your market: lists, directories, associations, networking, LinkedIn, and other ways to reach out to those clients who want to hire you.
Setting your services menu and pricing. How to set and get your fees.
Prospecting and lead generation: generating all the inquiries and leads you will ever need.
Follow-up that converts prospects from mildly interested to eager to hire you.
Preparing estimates and quotes that lock in the business for you.
Selling your copywriting services and closing the deal.
The most common objections prospects raise and how to overcome each.
Servicing and satisfying clients so they give you rave reviews.
Getting lucrative repeat business and referrals.
Adding additional profit centers (info products, books, journalism, consulting, coaching, etc.)
Taxes and investing: calculating your “number” and how to accumulate that much wealth in 30 years or less.
Achieving career profitability and longevity: tips and tricks of the trade.
And more…

Expert instruction plus a ton of free bonuses

Here’s the format:

6 downloadable one-hour recording audio sessions
Each is one hour of teaching plus recorded questions and discussion.
A seventh FREE bonus teleseminar.
Lots of free bonuses worth over $300 in total – see my P.S. below.
Plus: A 165-page PDF transcript of all 7 coaching calls (value: $99).

"My thanks to both of you, the program was a worthy investment and I am equipped to push ahead and writing copy for a living. I was especially struggling with prospecting and pricing and you took that uncertainty away, clearly showing how to begin."
--Anita Wells

"The material you have provided is, as with all your stuff, current and comprehensive. The interaction with Ilise provided a dimension to the training which is extremely beneficial as well. Having two strong-willed individuals discuss points on which you agree, and especially disagree, is much more powerful than only having one point of view. Ilise's very structural approach to marketing is something which appeals to me, having that sort of approach to my own work."
--Brian Kerr

"I just wanted to thank you for offering your time for the past weeks to sort out all the questions about building this new direction. It is deeply appreciated. And the assignments you had me do are things that either solved problems like pricing and prospecting strategies or became real tools I can use like the lead magnet. Your coaching was filled with many, many nuggets that helped me see the road ahead more clearly. So, Thank You!"
--David Pederson

"I LOVED the class. The information was great, and I was especially impressed with your patience and willingness to answer ALL questions, even if that meant going over the scheduled time. The class basically gave me everything I was looking for. I was very excited going in, knowing the many years of experience you've had in the industry."
--Bill Mueller

"I was very pleased with the amount of information you provided. I was also pleased with the ease of access to the recorded calls."
--Karen Peckham

Enroll now
and save $1,100

The tuition for “Secrets of Starting and Running a Successful Freelance Copywriting Business with Bob Bly and Ilise Benun” was $1,297.

But enroll today and you pay only $197 for all 7 recorded sessions … a $1,100 discount off the live coaching fee.

That’s a bargain when you consider that I charge my corporate clients $500 an hour for advice and consulting!

Plus, “Secrets of Starting and Running a Successful Freelance Copywriting Business” is guaranteed to please you.

If you do not agree that it’s the most valuable coaching you get this year … and that it can take your copywriting business to the next level … just let us know within 90 days. We’ll refund your money in full, without question or quibble. That way, you risk nothing.

Just one more thing….

I have made a six-figure income as an active, working freelance copywriter for more than 30 consecutive years. And I make the bulk of my living writing copy for clients – not from books, coaching, speaking, or training. I’m in the trenches every day, so I’m completely current on what it takes to run a successful freelance copywriting business.

And during much of my career, Ilise Benun has served as my representative (agent, if you will) and business advisor.

To the best of my knowledge, together we have more experience selling freelance copywriting services than any duo on the planet. And now we want to share with you what has worked for us – and can work for you too – starting and running a successful freelance copywriting practice.

To register for the “Secrets of Starting and Running a Successful Freelance Copywriting Business" audio training with Bob Bly and Ilise Benun, just click the link below now.

Enroll now
and save $1,100

Sincerely,
Bob Bly

P.S. Register for “How to Start and Run a Successful Freelance Copywriting Business Today with Bob Bly and Ilise Benun” and you get these 5 FREE Bonus Gifts (total value: over $400).

** FREE Bonus #1: The Creative Professional’s Marketing Plan + eCalendar to Get the Work You Want (list price: $49).

Do you want better clients with bigger budgets who value your copywriting services? This simple, entirely downloadable 121-page marketing plan will tell you exactly what to do every day – without overwhelming you or your calendar.

It includes:

A 7-step sample outreach campaign to get work.
12 actual topic ideas that you can “steal” for your newsletter and blog posts.
The 5 follow-up tasks you should be doing weekly.
8 things to add to your web site to make it marketing-smart.
4 best places to start your search for your ideal clients.
3-part formula for what to say when you reach out to a prospect.
And much more.

** FREE Bonus #2: The Copywriter’s Toolkit: All the Forms, Checklists, Model Documents, and Other Tools You Need to Succeed as a Freelance Copywriter (list price: $79).

This downloadable 176-page folio collects more than 6 dozen of the standard forms, sales letters, agreements, scripts, ads, proposals, disclaimers, and other boilerplate documents I use to run my six-figure freelance copywriting business.

It includes:

My standard form letter for getting clients to give me testimonials.
A sample copy manuscript so you can see how I submit copy to my clients.
A copy of our standard client contract.
A sales letter that generated a 10% response for generating leads for my copywriting services.
A copy of my current copywriting fee schedule so you can see what I charge – it’s NOT on my web site.
A collection letter series you can use to get delinquent accounts to pay their past-due invoices.
An order form your prospect can use to get an estimate from you or even retain you for a project.
And more.

** FREE Bonus #3: Package Pricing Bundle (list price: $99).

This 80-page download gives you the tools to price confidently and profitably and take control of your freelance copywriting business. In it, you will discover:

How to price profitably and consistently – without worry or second-guessing.
Real examples of how your fellow freelancers are pricing their services today.
How to eliminate tire-kickers without wasting time.
8 steps to packaging and pricing your creative services.
How to make it easier for clients to understand your pricing and heighten their confidence and perception of value in your services.
Using the 3-tier pricing strategy to close more sales.
Should you offer clients retainer arrangements?
And more.

** FREE Bonus #4: Pick a Niche Kit (list price: $79).

One of the most important decisions you’ll make early in your copywriting career is what niche to specialize in. Most of the writers I talk to agonize over this decision and have trouble picking an area to specialize in.

In her Pick a Niche Kit, Ilise Benun delivers a proven, step-by-step process for weighing your options and picking the right copywriting niche for you. When you pick a niche, you can become known as an expert in your specialty … command higher fees … enjoy increased demand for your copy writing services … and make more money achieve your income goals faster.

** FREE Bonus #5: How to Start and Run a Successful Copywriting Business (value: $99).

This is the complete transcript from the live training. While we urge you to listen to the audio lessons, if you prefer printed material, or want to go back and reference key points, just print out this PDF and you’ll have a full record of every word said in this training.

To register for our audio training “How to Start and Run a Successful Copywriting Business” … and claim your 5 FREE Bonus Gifts (total value: over $400) … just click here now:

Enroll now
and save $1,100

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in online, direct response, and b-to-b marketing. He earned more than $600,000 last year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than 3 decades, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 85 books including The Copywriter's Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

About Ilise Benun

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a national speaker, the author of 7 business books, a business coach and the Program Partner for HOW Design Live's Creative Entrepreneur program. Follow her @MMToolbox and sign up for her Quick Tips here: www.marketing-mentortips.com

Testimonials

"At a time when information is abundant, it's hard to sift out the most useful nuggets, much less figure out how to apply them meaningfully. But never fear: Ilise does that for you. Unlike so many consultants who hoard what they know, reserving their expertise for their highest-paying clients, she shares highly relevant information, casting the widest possible net. I just viewed the session on how to research and identify clients--and what I learned is helping me move from a scattershot approach to a strategic one: just what I needed as I embark on my new business venture. Now, I can't wait to sign up for the whole course."
--Peggy

"In one fell swoop Ilise asked the questions to which I needed to find answers, got a sense of who I was & where I was going, and prescribed step by step directions to get where I now knew I wanted to go. She is warm, open, encouraging but firm."
--Ian

"In the short time we worked together your advice was invaluable. Because of the updates to my Linked In profile per your suggestions, I landed one of my biggest clients. And the warm email prospecting has proven to give me a new client and some great leads that are in the works. I wanted to take the time to say THANK YOU!! I hope to work with you again the future because I would like to see my business evolve and grow more and more."
--Christine

"Working with ilise is better than having a fairy godmother. She teaches you how to connect with your dream clients and price appropriately, helping you grow your business into what you've always wished it to be."
--Kathleen

"Ilise's guidance and support helped me move from the feast-or-famine cycle - in which I did sales calls during slow times, then dropped the ball completely when busy - to a comprehensive marketing program that has transformed my business. In our year of work together we refined our firm's positioning, launched a dynamic new website, started a monthly newsletter campaign and got two articles published in a major industry magazine. I narrowed our area of specialization after she helped me see how much easier and more effective that made marketing. Once we did that, the opportunities seemed more abundant, not less. Best of all - I'm working with more my dream clients doing my dream projects."
--Cynthia

"I worked with Ilise over a period of 1 year and her advice and support led to an 18% growth in our sales. Her unfailing enthusiasm, intelligence and intuitive grasp for marketing were of a tremendous value to my company."
--Robin

"I saw Ilise present at a small networking lunch, and was so impressed by her straightforward, honest, clear ability to communicate so simply the complexity that is running your own business. But most importantly, she's a model for women: She says it like it is, doesn't shy away from money talk, and knows what she is worth and doesn't take less. We should all aspire to be just like that."
--Terri T

What they say about Bob Bly ‘s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
--Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
--Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
--William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
--Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
--John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
--Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
--Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
--Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
--Brian Kurtz, Boardroom