CHOOSING YOUR ONLINE BUSINESS MODEL
- Central vs. Hub-and-Spoke Model
- Single-Topic Content-Rich Site for Enthusiasts
- The Agora Model
- Needs Assessment Model
- Funnels
- Launches
- Membership Sites
PROFITS EQUAL SALES MINUS EXPENSES
- The Web Helps Level the Playing Field
- Corporate Status and Health Insurance
- Download Speed
- Online Payments
- Avoiding Shopping Cart Abandonment
- Don't Overspend
- Constantly Be Learning
MARKETING FUNNELS FOR CONSUMER PRODUCTS
- The AIDA Funnel
- Amazon's Funnel
- A Veterinarian's Funnel
- 1-800-Flowers Funnel.
- Groupon Funnel
- Netflix Funnel
- Burberry Funnel
- Theme-Based Content
- Conversion Content Timing
- AIB Testing the Funnel Content
- Customer vs. Product Focus
MARKETING FUNNELS FOR B2B PRODUCTS
- Innovative Information Solutions
- D&B Hoovers
- Grainger
- Ferguson
- HubSpot
- GKIC
- MarketingProfs
- Agencies, Freelancers, and Consultants
WEBSITES AND MARKETING FUNNELS FOR SERVICE FIRMS
- The Anatomy of a Service Business Website
- Content Marketing
- Video Marketing for Service Businesses
- Constantly Promote Your Service Business
- Repurpose and Test Your Content
- Email Marketing for Service Businesses
DRIVING TRAFFIC TO YOUR WEBSITE WITH ONLINE MARKETING
- The Seven Basic Types of Traffic Drivers
- Affiliate Marketing
- Banner Ads
- Content Marketing
- Co-Registration
- Email
- Enewsletters
- Google and Bing Pay-per-Click Advertising
- Influencer Marketing Campaigns
- Infographics
- IP-Specific Online Advertising with Geo- Targeting
- Lead Magnets
- Podcasts
- QR Codes
- Search Engine Optimization
- Social Media
- Text Ads
- Webinars
- YouTube Videos and In-Stream Ads
DRIVING TRAFFIC TO YOUR WEBSITE WITH OFFLINE MARKETING
- Linking Print and the Internet with QR Codes
- Direct-Mail Packages
- Postcards
- Brochures
- Catalogs
- Print Newsletters
- Article Writing
- Public Relations
- Print Ads
- TV and Radio Commercials
- Public Speaking
WINNING WITH BLOGGING AND SOCIAL MEDIA MARKETING
- Hosting Company
- Blogging Platforms
- Integration with CRMs and Shopping Carts
- Writing Blog Posts
- Useful Blog Additions
- Social Media Marketing
BUILDING YOUR OPT-IN LlST
- Picking an Email Service Provider
- Seven Things to Consider When Choosing an ESP
- Email List-Building Best Practices
- E- List Maintenance
- Affiliate Marketing and Joint Venture Deals
- Enewsletter Subscription Offers
- Facebook Ads and Boosted Posts
- Giveaways
- In-Mail
- Lead Magnets
- Leverage Social Proof
- List Swaps
- Offline List Building
- PPC Ads on Bing and Google
- Referral Incentives
- Reinvigorate Stale Lists
- Surveys and Quizzes
- Webinars, Teleseminars, and Virtual Summits
HUB SITES. LANDING PAGES. AND SQUEEZE PAGES
- Hub Sites
- Website Security
- The Psychology of Websites
- Sales-Generating Landing Pages
- Lead-Generating Landing Pages
- Squeeze Pages
- Search Engine Optimization (SEO)
- Mobile-Only Index
- Keyword Research
PUBLISHING AN ONLINE NEWSLETIER
- Opt-in E-lists Are Permission Marketing
- How Much Is Your Opt-in E-list Worth?
- Use a Free-on-Free Subscription Offer
- Choosing a Name for Your E-newsletter
- Your Enewsletter Publishing Schedule
- Designing Your E-newsletter
- Ideal Word Length for Your E-newsletter
- Answering Questions and Queries from Your Subscribers
- 14 Things You Can Put in Your E-newsletter
- 31 More Topics for Your E-newsletter
- Six Tips for Writing E-newsletters
- When to Email Your Subscribers
- How to Get Subscribers
- Build Your List with Swaps
- Stop People from Unsubscribing
GENERATING LEADS AND SALES WITH EMAIL MARKETING
- Six Important Email Metrics
- Content vs. Sales
- Email Frequency
- Ideal Word Length for Email Marketing Messages
- Which Email Format Is Best?
- Designing Emails for Mobile Devices
- What Offers Work Best in Email Marketing?
- From Lines and Subject Lines that Boost Results
- Writing the Email Body Copy
- Hyperlinks and Calls to Action (CTAs)
- Should You Personalize Your Email Messages?
- How to Handle Subscriber Questions and Complaints
- How to Handle Refund Requests
- Sample Sales Email
AUTORESPONDERS AND UPSELLS
- Autoresponder Fundamentals
- Autoresponder Benefits
- Types of Autoresponder Emails
- Upsells
- Upsell vs. Cross-Sell
JOINT VENTURES, AFFILIATE MARKETING, AND LICENSING
- Joint Ventures
- The Five Main Types of Joint Ventures
- Three Big Goals for Your Joint Ventures
- Three Types of Joint Venture Partners
- Three Criteria for a Joint Venture Partner
- Four Questions to Ask About a Potential Joint Venture Partner
- How to Find Joint Venture Partners
- Ranking Joint Venture Candidates
- First Contact
- Affiliate Marketing
- Open and Closed Affiliate Arrangements
- Three Criteria for Choosing the Right Niche
- Increasing Affiliate Revenues
- Super Affiliates
- Affiliate Commissions
- Licensing
- License Pricing
- How to Make More Money with Licensing
MEMBERSHIP SITES
- Membership Site Pros and Cons
- Membership Site Structure and Functionality
- Membership Site Software
- Hiring a Programmer to Create Your Membership Site
- Don't Forget the Updates
- Membership Levels
- Pricing the Memberships
- Recruiting New Members to Your Site
- Membership Retention
- Ancillary Services for Members
RECOMMENDED VENDORS
SOFTWARE AND SERVICES
- Ad Trackers
- Affiliate Marketing
- Analytics
- Anti-Virus
- Auto-Responders
- Content Management
- Database
- Integrated Ecommerce Package
- Merchant Accounts and Online Payment Processing
- Membership Website Software
- Online Surveys
- Sales Reports
- Slide-Making
- Security Verification Services
- Spreadsheets
- Video Software
SAMPLE INFOGRAPHIC
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