New FREE Special Report Reveals How to Plan and Execute a Profitable Direct Mail Marketing Campaign

With spam filters on high alert, e-mail open and click-through rates plummeting, “do not call” telemarketing lists growing like wildflowers, and the volume of mail cluttering the consumer’s in-box actually diminishing for the first time in years, good old-fashioned postal direct mail is undergoing a renaissance – with marketers reporting healthier DM response rates not seen for over a decade.

In this new special report, 10 Steps to Planning and Execute a Winning Direct Mail Promotion, you’ll master a proven, battle-tested process for producing winning direct mail campaigns that generate more responses, leads, orders, and sales while crushing your controls, including:

• 10 steps to creating a breakthrough direct mail package. Page 2.
• The CAST system for determining the right medium for your next marketing campaign. Page 4.
• 11 marketing performance metrics you should measure. Page 5.
• What products sell best through direct mail marketing? Page 7.
• How to set measureable goals and performance metrics for DM campaigns. Page 9.
• Targeting tips: aiming your DM package squarely at prospects who are the most likely to buy. Page 11.
• Selecting the right mailing lists for your direct mail campaign. Page 13.
• Finding the right format, tone, and style for your DM promotion. Page 13.
• Picking the right sales appeals to use in your copy. Page 14
• Identifying supporting or secondary sales points. Page 16.
• Understanding the difference between features and benefits. Page 17.
• How to create irresistible direct mail offers. Page 18.
• 79 different winning offers to choose from for your direct mail promotions. Page 21.
• Planning the campaign: schedule, timing, and budget. Page 24.
• And so much more….