Making technical sales presentations is a difficult task. Often the audience is diverse, consisting of listeners at many different levels of technical competence and with different interests and objectives. Your challenge is to deliver the technical “meat” to the hardcore techies while giving less technical listeners the bottom-line information they need to make a decision in your favor. On top of that, many technical professionals are uncomfortable speaking before groups, making the task even tougher.

This seminar shows technical professionals how to make team and customer presentations that get their message across, build their credibility as an authority in the topic, and get the audience to trust them and want to do business with them. You’ll discover how to make even the most seemingly boring subjects come alive for listeners by finding and focusing on the “kernel of interest” that connects their needs with the subject matter.

Contents:

1. Determining the exact topic of your talk
2. Researching your subject matter beyond your own knowledge
3. Organizing your material for maximum audience interest and appeal
4. How to grab and keep your audience’s attention
5. How to determine—in advance—what the audience needs and wants to hear from you
6. Getting the audience to “buy into” your approach, technology, system, or solution
7. Creating, finding, and using visual aids that enhance rather than detract from your talk
8. What materials should you hand out—and when?
9. Positioning the audience to take the next step
10. Answering questions—especially when you don’t know the answer
11. Overcoming stage fright and gaining comfort and confidence when speaking to groups
12. Communicating one-on-one with your audience
13. Advanced tips to boost your presentation quality to the next level—quickly and easily
    

Length of Program: 1 or 2-day