The late Isaac Asimov is my role model for being a productive
writer.
He wrote 435 books, making him one of the most prolific authors
of all time.
When asked for the secrets of his prodigious writing output, he
said: "I never get Writer's Block because I have multiple
projects on my to-do list. So when I get tired or get stuck on
Project A, I simply move to Project B."
Although I am not nearly as prolific or successful as Asimov, I
use the same technique to make my days as productive as
possible: I have multiple projects under contract at all times.
So when I run out of steam on Project X, instead of quitting for
the day, I just click my mouse, open the file for Project Y, and
start typing.
Working on multiple projects can enhance productivity in any
profession, not just writing. It works for consultants, programmers,
design engineers, and anyone else doing creative work in which one
might get blocked or burned out after putting in a number of
consecutive hours on a single project or task.
Another Asimov secret, which can be used to increase
productivity no matter what your profession, is that he worked
long hours all the time.
For over 3 decades, I worked 12 hours a day, 5 days a week. But
Asimov was the real workaholic, working 12 hours a day or more 7
days a week; I usually take all of Sunday off, and work only
part of the day on Saturdays.
The late, great copywriter Claude Hopkins said the reason he
made twice as much as any other copywriter he knew was that he
worked twice as many hours.
Another Asimov tip for writers was to write in a simple,
straightforward, unadorned style.
He wrote a first draft, made one edit, and was done.
On copywriting projects, I unfortunately am more of a
perfectionist, rewriting and editing many times until I am happy
enough with the copy to show the client.
I am closer to Asimov on my content writing projects: books,
e-books, essays, and articles, writing far fewer drafts than I do
with my copywriting.
Also, writers who are prolific typically write on the same
subject over and over, like Ted Butler, who turns out a constant
stream of articles on a single subject: the silver market.
Writers who tackle a fresh subject each time, like John McPhee,
spend much more time on each new book or article because of the
big learning curve – although McPhee has a respectable output
despite this. (Remember, McPhee is the guy who wrote an entire
book about oranges – and it was a great read!)
Yet another secret to increasing your productivity as a
freelancer or small business owner is outsourcing, of which I am
a fanatic practitioner: I have not been to the post office in 20
years. I do not mow the lawn, shovel the snow, rake the leaves,
fix things around the house, or prepare my own tax returns. I
hire others to do that for me.
Four reasons why I outsource these and dozens of other tasks to
experts:
1—I don't want to do them because I find them boring, mundane,
mindless, or unpleasant.
2—I make more money per hour than the expert I am paying to do
it, so I come out ahead financially.
3—The expert can do it 3X better than I can -- in a third of the
time.
4—It frees me to focus on my core business, writing.
There is nothing wrong with doing everything yourself, if you
enjoy that, I suppose.
But to me, it decreases your productivity, weakens your focus,
and limits the size of your body of work and revenues.
I agree with the late direct mail consultant Dick Benson, who
said, "Do what you do best in-house, and outsource everything
else."
Benjamin Franklin: "If you would not be forgotten, as soon as
you are dead and rotten; either write things worth the reading,
or do things worth the writing."
ABOUT THE AUTHOR:
Bob Bly is a freelance copywriter with 20 years experience in business-to-business and direct marketing. He has written direct mail packages for Phillips Publishing, Agora Publishing, KCI Communications, McGraw-Hill, Medical Economics, Reed Reference Publishing, A.F. Lewis, and numerous other publishers.