Click Here For Complete Bibliography
  BUY IT!
Webster's New World Letter Writing Handbook
Book Cover Expert tips and 300 sample letters make business and personal correspondence a snap.

 

"If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf." --James Sadler
   BUY IT!

Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

Book Cover How to successfully market your product or service in a slow economy, recession, or business downturn.
 
The Online Copywriter's Handbook

    BUY IT!               

A step-by-step guide to writing effective copy for the web.

"Bob Bly has written the best book I've seen on how to write persuasive copy for the Web and the Internet."

Debbie Weil

Count Your Blessings

    BUY IT!               

Robert Bly will help you step back from your present hardships and to take a look at the big and small wonders of the world...because, as Bly attests, blessings can be found all around if you just take the time to see them.

   BUY IT!

197 Sure-Fire Customer Service Techniques (formerly titled Keeping Clients Satisfied) 

Book Cover An updated e-book edition of Bob's classic book on customer service.

 
Become a Recognized Authority In Your Field In 60 Days or Less

    BUY IT!               

Become a Recognized Authority In Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain tremendous advantage over your competition.

   

Business to Business Direct Marketing : 

Proven Direct Response Methods to Generate More Leads and Sales

BUY IT!     

 

This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.

"This is top-notch advice from someone who knows his business."

 

Jim Moran

BUY IT!
Quick Tips For Better Marketing Communications
Book Cover  

This book focuses on real world applications, and will give you effective methods and techniques... things you can do today and tomorrow to produce better marketing materials.

The Complete Idiot's Guide to Direct Marketing. BUY IT!

"Robert Bly surveys the vast world of direct marketing to tell us- simply and directly- what works. You will find little theory in this book and much helpful, practical information."

 


Bill Bonner, President and CEO, Agora Publishing, 

author of The DailyReckoning.com

 

 

"A wonderfully incisive and useful book which expresses complex ideas in simple language and demonstrates deep knowledge of the trade." 

 

— Sebastian Gray, Managing Director, IT Lab, U.K.

Book Cover
   
Public Relations Kit For Dummies BUY IT!

A Dummies-series guide to effective publicity.

"This is a must-read for all learning and practicing public
relations tactics -- sheer genius."

Ihor Andruch, NJ

Book Cover
   

Power-Packed Direct Mail : How to Get More Leads and Sales by Mail

BUY IT!

 

Covers direct mail, design, copy, formats, list selection, offers, 

and more.

 

"This is a great broad reference into all aspects of direct mail advertising... Definitely a good investment."

— Michael,  Delaware

 

Book Cover

   
BUY IT!
Complete Guide to Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns
 

Book Cover

 

How to use Internet direct mail to generate leads and sales including writing the e-mail, creating the offer, finding good e-lists, transmitting the message, and measuring response.

"I applied the authors' recommendations and recieved a 247% lift in response from the use of just one of their techniques."

— Margie Gold, Chicago, IL

 

   
   

BUY IT!

Doing the Right Thing : Ethics in the Workplace
Book Cover A Guide to ethics in business.

 

   
   
Getting Started in Speaking, Training, or Seminar Consulting BUY IT!
 

How to start (or jump start) your career as a part-time or full-time professional speaker, trainer, or seminar leader.

"The most comprehensive, tightly organized, yet readable
approach to this complex subject I've ever encountered .
Bob's understated integrity comes through on every page."

—Roger C. Parker in MacMonitor

 

Book Cover

BUY IT!
101 Ways To Make Every Second Count (Career Press)
 

Book Cover

 

You’ll learn how to maximize your time by setting priorities, creating useful schedules, and overcoming procrastination. Robert Bly describes how proper diet, exercise and sleep—or lack thereof—affect our energy levels. And how using the latest technology allows us to manage information and to communicate more efficiently and effectivly.

“Bly’s book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful.”

— Growing Companies Magazine

 

   
The Copywriter’s Handbook (Henry Holt & Co.) BUY IT!
 

How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations.

“I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.

— David Ogilvy, Founder, Ogilvy & Mather

 

 

Book Cover

   
   
The Ultimate Unauthorized Stephen King Trivia Challenge (Kensington) BUY IT!
 

Hundreds of fun trivia questions (and the answers) about America’s best-selling horror writer and his work.

“What a delight! Your questions are just the right levels of difficulty. I am really enjoying it.”

— Dee Moore, Fairfield Farm

 

 

Book Cover

   
   
BUY IT!
Secrets of Successful Telephone Selling (Henry Holt & Co.)
Book Cover How to use the telephone to generate leads, follow up inquiries, set appointments, and close sales.

“If your business has a phone and you sell, this book is all you need to make money.”

— Donald Libey, President, Libey Incorporated

   
   
How to Get Your Book Published : Inside Secrets of a Successful Author (Roblin Press) BUY IT!
How to write a nonfiction book and sell it to a major New York publisher for a four or five-figure advance. Includes sample book proposal and annotated actual book contract.

“Thanks for your tips. I contacted a publisher and signed my first book contract 2 weeks ago.”

— Wendy Swope, Victor, Idaho

Book Cover
   
   
BUY IT!
The Perfect Sales Piece (John Wiley & Sons)
Book Cover How to create successful brochures, catalogs, pamphlets, fliers, and other “collateral” material to promote your product or service.

“Well-written and well-organized throughout... an outstanding practical lesson...”

— Business Marketing Magazine

   
   
The Elements of Business Writing (Macmillan) BUY IT!
Grammar and style guide for managers, professionals, and support staff writing letters, memos, proposals, reports, and other business documents. Over 60,000 copies in print.

“Concise and well organized ... useful to secretaries as well as CEOs.”

— Library Journal

Book Cover
   
   
BUY IT!
The Elements of Technical Writing (Macmillan)
Book Cover
Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents.

“Everyone in industry can use this invaluable handbook.”

— Andrea Nicoll, Publications Manager, BOC Gases

   
   
The Lead Generation Handbook (Amacom) BUY IT!
How to generate large quantities of high-quality leads that convert into new customers and sales for your business.

“Robert Bly puts out great marketing books ... and this is no exception. Five stars.”

— John Dunbar, Dunbar & Co.

Book Cover
   
   
BUY IT!
Start and Run a Profitable Mail Order Business (Self-Counsel Press)
Book Cover
How to make $500 a day or more in a spare-time or full-time home-based mail order business of your own.

“Extremely informative and well done ... keep up the good work!”

— Edwin Yee

   
   
BUY IT!
Selling Your Services : Proven Strategies for Getting Clients to Hire You (Or Your Firm)
Book Cover
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made. Also Available on Tape
 
"Bly, a veteran copywriter and author, provides upbeat, practical tips for all those trying to sell their services." 
 
- Jane Applegate, Los Angeles Times
   

BUY IT!

Advertising Manager's Handbook

Book Cover  

A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success.

"The most comprehensive guide I've ever seen!" 
 
- A reader from Mankato, MN USA
   
BUY IT!
Last Minute Meetings (Career Press) By Fern Dickey

Here's everything you need to know about planning and running a meeting in a quick-reading guide.
 
"A must-have for seasoned planners and first-timers alike..."
- Meetings & Conventions magazine