Click Here For Complete Bibliography |
Webster's New World Letter Writing Handbook | |
Expert tips and 300
sample letters make business and personal correspondence a snap.
"If you hate having to write
letters, whether for personal or business purposes, this book needs to
be sitting on your shelf." --James
Sadler
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Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy |
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How to successfully market your product or service in a slow economy, recession, or business downturn. | |
The Online Copywriter's Handbook | |
A step-by-step guide to writing effective copy for the web. "Bob Bly has written the best book I've seen on how to write persuasive copy for the Web and the Internet." — Debbie Weil |
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Count Your Blessings | |
Robert Bly will help you step back from your present hardships and to take a look at the big and small wonders of the world...because, as Bly attests, blessings can be found all around if you just take the time to see them. |
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Sure-Fire Customer Service Techniques (formerly titled Keeping Clients
Satisfied) |
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An updated e-book edition of Bob's classic book on customer service. | |
Become a Recognized Authority In Your Field In 60 Days or Less | |
Become a Recognized Authority In Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain tremendous advantage over your competition. |
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Business to Business Direct Marketing : Proven Direct Response Methods to Generate More Leads and Sales |
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This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing. "This is top-notch advice from someone who knows his business."
— Jim Moran |
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Quick Tips For Better Marketing Communications | |
This book focuses on real world applications, and will give you effective methods and techniques... things you can do today and tomorrow to produce better marketing materials. |
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The Complete Idiot's Guide to Direct Marketing. | BUY IT! |
"Robert Bly surveys the vast world of direct marketing to tell us- simply and directly- what works. You will find little theory in this book and much helpful, practical information."
author of The DailyReckoning.com
"A wonderfully incisive and useful book which expresses complex ideas in simple language and demonstrates deep knowledge of the trade."
— Sebastian Gray, Managing Director, IT Lab, U.K. |
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Public Relations Kit For Dummies | BUY IT! |
A Dummies-series guide to effective publicity. "This is a must-read for all
learning and practicing public |
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Power-Packed Direct Mail : How to Get More Leads and Sales by Mail |
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Covers direct mail, design, copy, formats, list selection, offers, and more.
"This is a great broad reference into all aspects of direct mail advertising... Definitely a good investment." — Michael, Delaware
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Complete
Guide to Internet Direct Mail: The Complete Guide to Successful |
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How to use
Internet direct mail to generate leads and sales including writing the "I applied the authors' recommendations and
recieved a 247% lift in response from the use of just one of their
techniques."
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Doing the Right Thing : Ethics in the Workplace | |
A
Guide to ethics in business.
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Getting Started in Speaking, Training, or Seminar Consulting | BUY IT! |
How to start
(or jump start) your career as a "The most comprehensive, tightly organized,
yet readable |
101 Ways To Make Every Second Count (Career Press) | |
You’ll learn how to maximize your time by setting priorities, creating useful schedules, and overcoming procrastination. Robert Bly describes how proper diet, exercise and sleep—or lack thereof—affect our energy levels. And how using the latest technology allows us to manage information and to communicate more efficiently and effectivly. “Bly’s book features some solid and surprisingly easy methods that can help you better manage your time to make your days at work more productive and less stressful.” — Growing Companies Magazine
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The Copywriter’s Handbook (Henry Holt & Co.) | BUY IT! |
How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations. “I don’t know a single copywriter whose work would not be improved by reading this book. And that includes me.” — David Ogilvy, Founder, Ogilvy & Mather
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The Ultimate Unauthorized Stephen King Trivia Challenge (Kensington) | BUY IT! |
Hundreds of fun trivia questions (and the answers) about America’s best-selling horror writer and his work. “What a delight! Your questions are just the right levels of difficulty. I am really enjoying it.” — Dee Moore, Fairfield Farm
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Secrets
of Successful Telephone Selling (Henry
Holt & Co.) |
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How to use the telephone to
generate leads, follow up inquiries, set appointments, and close sales.
“If your business has a phone and you sell, this book is all you need to make money.” — Donald Libey, President, Libey Incorporated |
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How to Get Your Book Published : Inside Secrets of a Successful Author (Roblin Press) | BUY IT! |
How to write a nonfiction book
and sell it to a major New York publisher for a four or five-figure
advance. Includes sample book proposal and annotated actual book
contract.
“Thanks for your tips. I contacted a publisher and signed my first book contract 2 weeks ago.” — Wendy Swope, Victor, Idaho |
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The Perfect Sales Piece (John Wiley & Sons) | |
How to create successful
brochures, catalogs, pamphlets, fliers, and other “collateral”
material to promote your product or service.
“Well-written and well-organized throughout... an outstanding practical lesson...” — Business Marketing Magazine |
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The Elements of Business Writing (Macmillan) | BUY IT! |
Grammar and style guide for managers, professionals,
and support staff writing letters, memos, proposals, reports, and
other business documents. Over 60,000 copies in print.
“Concise and well organized ... useful to secretaries as well as CEOs.” — Library Journal |
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The Elements of Technical Writing (Macmillan) | |
Reference guide for engineers, scientists, systems
professionals, technical writers, and others writing and editing
technical documents.
“Everyone in industry can use this invaluable handbook.” — Andrea Nicoll, Publications Manager, BOC Gases |
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The Lead Generation Handbook (Amacom) | BUY IT! |
How to generate large quantities of high-quality leads
that convert into new customers and sales for your business.
“Robert Bly puts out great marketing books ... and this is no exception. Five stars.” — John Dunbar, Dunbar & Co. |
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Start and Run a Profitable Mail Order Business (Self-Counsel Press) | |
How to make $500 a day or more in a spare-time or
full-time home-based mail order business of your own.
“Extremely informative and well done ... keep up the good work!” — Edwin Yee |
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Selling Your Services : Proven Strategies for
Getting Clients to Hire You (Or Your Firm)
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Here are hundreds of priceless tips and strategies for
firms and independent providers selling services rather than products.
It covers everything from generating sales leads to keeping clients
after the sale is made. Also
Available on Tape
"Bly, a veteran copywriter and author,
provides upbeat, practical tips for all those trying to sell their
services."
- Jane Applegate, Los Angeles Times
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Advertising Manager's Handbook |
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A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success.
"The most comprehensive guide I've ever
seen!"
- A reader from Mankato, MN USA
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Last Minute Meetings (Career Press) By Fern Dickey
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Here's everything you need to know about planning and
running a meeting in a quick-reading guide.
"A must-have for seasoned planners and
first-timers alike..."
- Meetings & Conventions magazine
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