Yours FREE – Bob Bly’s B2B Marketing Handbook!

Since 1979, freelance copywriter Bob Bly has written hundreds of winning B2B promotions – including landing pages, white papers, e-mail marketing campaigns, ads, and sales letters – for over 100 clients including IBM, AT&T, Praxair, Associated Global Systems, Intuit, Ingersoll-Rand, and Medical Economics.

Now, in Bob’s 186-page e-book The Business-to-Business Marketing Handbook , you’ll discover 30+ years of tested B2B marketing secrets, including:

• 10 tips for increasing landing page conversion rates – page 10.
• The 6 key components of effective B2B offers – page 19.
• What’s working in e-mail marketing today?—page 112.
• 7 tips for more effective content marketing—page 78.
• Best practices for B2B lead generation—page 54.
• 4 steps to writing SEO copy that both your prospects and the search engines will love—page 49.
• 5 ways to build a large and responsive e-list of prospects--page 29.
• How to write technically accurate copy for high-tech products -- page 143.
• And more….