Save Money. Die Better.
November 10th, 2009 by Bob Bly
Walmart’s slogan is “Save Money. Live Better.”
Now Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on its web sites.
Costco and Amazon also sell coffins online. Traditionally coffins are sold by funeral homes as part of the funeral package.
Naturally, a spokesperson for the National Funeral Directors Association (NFDA) said buying coffins online is risky business; if the item is damaged, it may not be possible to fix or replace it in time for the funeral.
The main appeal of buying a casket online is low cost: some online vendors sell pine boxes starting at $200. Walmart has a “Dad Remembered” (how nice) model at $895.
I’m going to skip buying my coffin at Walmart or anywhere else: like 36% of Americans, I’m going to be cremated.
Fortunately for me, Walmart sells low-priced urns, too.
This entry was posted on Tuesday, November 10th, 2009 at 4:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 10th, 2009 at 4:29 pm
[…] Save Money. Die Better. – bly.com blog – bly.com direct marketing blog bly.com/blog/general/save-money-die-better – view page – cached Now Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on… Read moreNow Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on its web sites. Read less […]
November 10th, 2009 at 7:09 pm
I would love to be given the job of writing marketing copy for these products. The slogans are already coming to me….
“The Pewter Collection: Because They’ve Urned It”
“Being Dead Has Never Been More Convenient”
“Contain Yourself at Wal-Mart”
“Dying for a Better Deal?”
Okay, I’ll stop. for now.
November 10th, 2009 at 11:21 pm
[…] Read More | How To Make Money with Your Blog […]
November 11th, 2009 at 4:42 am
🙂
November 11th, 2009 at 5:19 am
[…] Save Money. Die Better. – bly.com blog – bly.com direct marketing blog […]
November 11th, 2009 at 9:00 am
William: I was once asked to write an ad for a graveyard. The immediate headline that came to mind: “DEAD?” Of course, it was not the one I wrote.
November 11th, 2009 at 9:48 am
Don’tcha’ just love the web copy possibilities?
TO DIE NOW, JUST CLICK HERE.
November 11th, 2009 at 10:25 am
I was just looking at the keywords people used to find my site. Once of them was “emails from the dead.” Do you suppose Wal-Mart sells heavenly internet service too?
November 11th, 2009 at 5:38 pm
[…] Save Money. Die Better… […]
November 13th, 2009 at 6:45 am
Walmart moves into funerals…wow, we’ll have to watch out for their UK brand ‘Asda’ doing the same!
November 24th, 2009 at 7:08 am
Eh. I’ve decided to donate my body to science. In the event that’s not possible, I’d rather be cremated. In any case, it won’t matter to me. I’ll be dead, so what will I care?
That being said, for those that do want a traditional burial, buying a casket through a vendor rather than through the funeral home can save a lot of money. Costco has sold caskets for years.
The funeral industry has a reputation for leaning on bereaved relatives and pressuring them to spend more money during their time of emotional vulnerability.
February 26th, 2010 at 12:52 am
Well, why don’t we just cremate ourselves and place our ashes in our house? I mean, it’s way too low compared if you will buy your own casket and cemetery plot right?
March 22nd, 2012 at 3:55 am
Pet keepsakes are becoming increasing popular for people who want a lasting reminder of a family pet. Many of these memorials are kept outside in the garden or in the home. If the keepsake is of sufficient quality such as those sold be ekeepsakes they will look and last a very long time.Children can find these urns help with the grieving process.
May 26th, 2012 at 1:56 pm
antiques frederick…
[…]Save Money. Die Better. – bly.com blog – bly.com direct marketing blog[…]…
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