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Archive for the 'General' Category

Are You Addicted to Your BlackBerry?

September 15th, 2008 by Bob Bly

Not me, because I don’t carry a BlackBerry, BlueTooth, wireless laptop, or even a cell phone — no PDA, no beeper, no mobile technology of any kind.

But that’s because I’m not mobile; I’m here at this PC 12 hours a day, and at home the rest of the time. I don’t travel.

But I’m in the minority. According to a survey of 6,500 executives, conducted for Sheraton Hotels and reported in the Daily News (9/15/08):

>> 85% of professionals feel compelled to be on call around the clock.

>> 85% occasionally get up in the middle of the night to check their e-mail.

>> 87% bring their BlackBerrys into the bedroom at night, and 84% check their e-mail right before going to sleep.

Barbara Ehrenreich, in her essay “The Cult of Busyness,” said that being busy has become the new status symbol, more than cars, homes, clothes, or money.

And although if I was a road warrior, I think I WOULD carry at least a cell phone and maybe a BlackBerry or wireless laptop, or both ….

I can’t help wandering if carrying all this mobile technology reflects a subtle or even unconscious desire to show off how busy or important we are to others (like not wanting to be the only business person not doing work on the airplane).

What wireless gadgets do YOU carry?

Do they really make you more productive?

Or make you feel more important (come on, admit it!)?

Do they add to or relieve stress?

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Category: General | 170 Comments »

Does “Article Marketing” Work?

September 11th, 2008 by Bob Bly

A popular piece of advice given by Internet marketing gurus is to market yourself by writing and posting articles on article submission sites such as http://www.articlehub.com/

The idea is to write a zillion articles, post them all over the Internet, and generate a ton of traffic as people who read your articles click on the link to your site in your bio or resource box at the end of the article.

Oddly, though, while this “marketing with articles” approach is widely recommended and sounds sensible, almost no one I know actually does it.

The usual reason given: “I know I should, but who has the time?” — the implication being that article marketing is a low priority compared to PPC advertising, SEO, e-mail, and other online tactics that presumably have better ROI.

Are YOU one of the smart minority of marketers who actively markets by writing and posting short articles at all of the online article directories?

If so, how do you manage to get it all done? Not just producing all those articles, but posting them on all those sites and tracking the results?

And speaking of tracking results, does article marketing give you a big ROI? Or is it a marginal marketing activity at best?

Does the quality of the content in the articles matter at all? Or does article marketing work just as well with crappy articles you pay some elancer to write for you for $25 a pop?

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Category: General | 97 Comments »

My Dispute with Angus

September 9th, 2008 by Bob Bly

A few minutes ago I got an e-mail from Angus, one of my e-zine subscribers, who objected to the frequency with which I send e-mail marketing messages to him.

“I don’t mind getting your offers, but you are sending too f@#$%ing many,” said Andre (using the F-word).

I replied, “There is no need to use abusive language with me” and told him I would unsubscribe him immediately.

He replied that I was coming off to him as “rude” and “thin-skinned.”

Folks, I think we have entered the Twilight Zone here.

This guy e-mails me an e-mail with an obscenity … but it’s ME, not him, who’s rude?

Anybody see a disconnect here?

There are many things I love about the Internet.

But one thing I dislike is how the anonymity of e-mail emboldens some folks to lose all inhibition, and say anything they please — things they would never dream of saying face to face unless they were looking to start an altercation.

Am I right saying that Angus, not me, is the rude one here?

Or am I so out of touch that Netiquette today says it’s fine to use profanities when e-mailing strangers?

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Category: General | 54 Comments »

Help Me Find My “Missing” Copywriting Formula

September 5th, 2008 by Bob Bly

In my long copywriting career, I must have come across two dozen “formulas” for writing copy.

The most famous one is AIDA (attention, interest, desire, action). There was another one called Star Hook Chain, though I can’t remember that that meant. As for the other copywriting formulas, the rest have largely faded from my mind. And that’s where you can help me and other readers of this blog interested in writing persuasive copy.

Can you, in a comment on this post, share with us any of the lost copywriting formulas — perhaps one you use yourself, or maybe just one you remember?

My recollection is that most of those old formulas made a lot of sense, and all copywriters today could profit from them — if only we knew what they are.

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Category: General | 100 Comments »

Where Starbucks Fails

September 1st, 2008 by Bob Bly

Starbucks mission statement, according to their Web site, is to “develop enthusiastically satisfied customers all of the time.”

If that’s so, can anyone answer me why none of the Starbucks in my area can give me a slice of lemon with my iced tea?

I mean, that’s a pretty reasonable request, right? Even Wendy’s, purveyor of crappy fast food, serves iced tea with fresh lemon slices.

But when I accompany my wife to Starbucks, which she loves for the coffee, the only way I can get lemon flavor in my iced tea is to have lemonade added to it — because none of the Starbucks she goes to carries actual lemon.

Seems to me this is a serious mission disconnect for a company with the rather modest goal of giving people drinks they like.

One of the Starbucks here has a sign that says to speak up if your drink isn’t “perfect.” When I do, I get a shrug, a smile, and an apology — but no lemon.

I wouldn’t make noise about this, except so many hold Starbucks up as an example of business brilliance, and this rather obvious service flaw makes me wonder why.

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Category: General | 143 Comments »

My First Stumbling Block to Getting Started with Social Networking

August 27th, 2008 by Bob Bly

OK. I joined Twitter, Facebook, LinkedIn, and MySpace, and already it isn’t working for me.

Here’s why: when you join, you get e-mails every day from people saying they have found you on one of these networks … and asking to be added to your list or be allowed to follow you or whatever you call it.

These e-mails interrupt my busy day, and so I don’t reply when I get them: It would destroy my productivity and take me away from the pressing writing deadlines at hand.

But I don’t reply to them LATER, either … because — well, because I am busy, and I have more important things to do, whatever time of day or day of the week it is.

And that’s the barrier: I ALWAYS have paid writing, publishing, or consulting projects to do … and they are ALWAYS more important than banal chatting or socializing on networks.

So, my question to you is: if you are active in social media, how on Earth do you manage to find time for it?

I honestly cannot imagine how Robert Scoble or any other crushingly busy person — as so many of us solopreneurs our — can possibly justify the time required to invest in social media participation.

Nor can I imagine, if you ARE already crushingly busy with paying work, how time spent noodling around on social networks can give a better ROI than doing the work you already have.

So I am stuck on square one of “getting started in social media” — and don’t see a way to move to square two.

Any advice, thoughts, or suggestions?

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Category: General | 46 Comments »

Steal This Blog Entry

August 25th, 2008 by Bob Bly

Do you liberally “borrow” stuff you find on the Internet for your own purposes, reprinting copyrighted material without permission?

According to the U.S. Patent and Trade Office, theft of intellectual property causes businesses to lose up to $250 billion in revenue and 750,000 jobs each year.

So when you steal other people’s content, you are helping to put someone out of work.

As a rule of thumb, people will violate copyright when either (a) they think the content is priced too high or (b) technology makes it easy to do so.

Now, thanks to the PC and Internet, it’s easy to steal movies, e-books, music, photos — whatever we want.

Does that make it OK to do so?

Does the imperative “information should be free on the Internet” trump the rights of creators of intellectual property to control distribution of and be paid for their work?

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Category: General | 39 Comments »

Help BL Become an A-List Copywriter

August 22nd, 2008 by Bob Bly

One of my e-newsletter subscribers, BL, wrote me the other day with a question:

“I was wondering, in today’s Web 2.0 world, what I can do to write great copy? I feel like today’s world of podcasts diminishes my copy. How can one succeed in today’s landscape? I’m an aspiring copywriter and could use any advice I can get.”

What would be your advice to BL?

A. Continue to write great copy using the proven principles of persuasive direct marketing and you will be successful and in demand.

B. Combine a mastery of traditional marketing with web 2.0, social networking, and other new media techniques to rise to the top of the game.

C. Become a blogger, podcaster, viral video expert, SEO copywriter, or web 2.0 guru. Forget traditional freelance copywriting. Copywriting as we know it is dead as the dinosaurs.

D. Other.

Be careful in your answer. BL is genuinely confused and uncertain. He is a real person and really needs our guidance at this early stage of his career.

And thanks in advance for helping him!

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Category: General | 39 Comments »