There are more gurus out there than you can shake a stick at selling courses on how to “get rich quick” selling information products on the Internet.

But how many are the real deal?

I’ve listed the reputable ones I can think of on the site below:

www.internetmarketinghallofame.com

Have you had experience with any of these folks and their products — pro or con?

Any good Internet marketing teachers I should ADD to the list?

Any I should delete?

Internet buyers LOVE discounts, yet most info marketers don’t use them nearly enough.

A case in point: on 4/9/09, we sent an e-mail to my list offering one of my e-books at the cover price of $79.

It generated 32 orders and $2,528 in revenues — not great, not bad.

Thursday of this week we sent the identical e-mail to the same list but added a P.S. offering the book at $49 — a $30 savings — if they ordered by midnight Sunday.

While orders are still coming in, we have already sold 155 copies at $49 each, generating $7,625 in revenues so far.

Does it bother me to let people have a $79 product for only $49?

Of course not. What’s important is not profit per sale, but profit per e-mail blast … which the discounting tactic will more than triple before the weekend is over.

P.S. Of course, discounting works with products where you have a large enough margin to sustain it — and in the case of e-books, the margin is close to 100%.

I wouldn’t do this with my own services, because discounting would lower my revenue per hour.

While my supply of e-books is limitless, time is not: you only have so many hours in the day to work, and when you work for less per hour, you are working harder to make less money.

Who wants that?

For decades, retailers and direct marketers have used ?loss leaders? ? inexpensive items sold at or below cost ? to acquire new customers. Now, my new,free special report, ?The Internet Loss Leader Strategy,? shows Internet marketers how to build their email lists using an online variation of the offline loss leader technique.

To download the complete report, visit: www.theinternetlossleaderstrategy.com

Copywriters are at risk of becoming a commodity service provider.

As proof, during a search I stumbled across a pay-per-click ad today offering online writing services.

Specifically, the ad promised “unique custom-written SEO web content.”

What do you think they charge for 500 words of custom content (total, not per word), including optimization of the page?

A–$5,000.
B–$500.
C–$50.
D–$5.

ST, a newbie, asked me the other day: “How do I make sure my online customers don’t violate my copyright by making illegal copies of my e-book?”

Scroll to the bottom of this post to see the notice I post prominently on the copyright page of all my e-books. You have my permission to use it.

What else do you guys do to stop your PDF products from being copied and passed around without payment to you?

Or do you not even worry about it and let it happen freely?

———————————————————————————–
This is NOT a free e-book!

Purchase of this e-book entitles the buyer to keep one copy on his or her computer AND to print out one copy only.

Printing out more than one copy or distributing it electronically is prohibited by international and U.S. copyright laws and treaties, and would subject the offending party to penalties of up to $100,000 per copy distributed.
—————————————————————————————-

Did you know that your web site can actually have different positions in Google — depending on who is searching for them!

?Several things can account for differences in search engine position results,? says my SEO guru Ed Taylor. ?One factor is the Google server (data center) that is accessed. Google has many data centers around the world and they often have slightly different rankings.?

Another factor affecting the results you see in the Search Engine Results Page (SERP) is the location of your PC. According to Ed, the organic rankings can also be affected by the computer’s location. This is very evident on searches that Google deems of a local nature (i.e. a dentist). In the case of local searches, very often the Google Map setting will appear with a group of listings specific to the local area.

Ranking differences can also result from the searcher?s computer settings. Computers that are logged into a Google account often display different ranking results that than those that are not. These results are influenced by the web sites the searcher has visited in the past.

Action step: when checking your site ranking on Google, has several people in different locations search on your keyword and let you know where you appear.

Myth #1: It’s easy.

Reality: It’s a lot easier and more fun than most of the careers and businesses you can do. But it isn’t really easy. To paraphrase Tom Hanks in A League of Their Own, if it was THAT easy, EVERYBODY would be doing it.

Myth #2: It’s the lazy man’s way to riches — no work.

Reality: Because online marketing generates passive income, it is much less work than many other businesses ONCE IT GETS GOING.

But it takes an enormous amount of work to get it set up and started at the beginning.

Myth #3: You’ll make a million dollars within 12 months.

Reality: Maybe you will. Most of us don’t.

“But Bob, what about all those Internet marketing promoters whose online ads SAY they are making a zillion dollars a week?”

To quote my friend Fred Gleeck: “The only numbers you can really know and trust are your own.”

Am I saying that perhaps some of these promoters exaggerate their success?

I don’t really know HOW much money they make. And neither do you. So I follow Fred’s dictum and you should too.

Now, do you agree with the above?

What has been your experience and degree of satisfaction with the “Get rich on the Internet” programs you’ve purchased and conferences you’ve attended?

Any other Internet marketing myths or lies you’d like to puncture here?

Be my guest!

A survey of 741 small and mid-size businesses (SMBs) by Breeding Business Information (BBI) revealed that SMBs prefer print over the Internet as a source of product information.

Of the B2B prospects surveyed, 43% said they rely most on magazine articles and direct mail to learn about products.

Only 27.8% prefer social networking as a source of product information, and just 19.2% like podcasts.

The lesson?

Don’t believe the new media evangelists and techno hipsters who say that, for B2B marketing, print is dead and all your marketing should be online.

They might believe every B2B prospect on the planet Twitters and uses Facebook.

But your serious prospects are reading trade journals, the BBI survey found.

So you ignore print at your peril.

Right?

Source: DM News, 4/6/01, p. 1.