Direct Marketing vs. Branding: Round 2
July 1st, 2005 by Bob Bly
In my last post, several branding types argued that direct marketers should listen more to branding folks and follow their lead.
May I humbly suggest that maybe it should be the other way around ? because we direct marketers know how to sell ? and branding types don?t?
A case in point: General Motors.
You know all the trouble GM has been in lately; it?s made front page headlines for weeks.
But according to an article in The Week (7/1/05, p. 38), GM?s new marketing campaign is turning things around for the company ? raising market share from 25.8% to over 30%.
Did they do this by leveraging the power of the GM brand, built with decades of expensive branding type advertising?
Nope.
They did it, like a direct marketer, with an OFFER ? an “employee’s discount offer” … giving car buyers the same discounted prices that GM employees receive.
And that?s why I?m a direct marketer and not a branding guy.
This entry was posted on Friday, July 1st, 2005 at 12:42 pm and is filed under Branding, Direct Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
July 1st, 2005 at 6:25 pm
Bravo Bob – dead on!
July 1st, 2005 at 7:34 pm
I have to say that in my experience, as far as rasining market share in a product based environment, Direct marketing has worked more times that broad based “branding”. Value for money, ROI, engagement and the ability to quantify, in my opinion make a direct approach favourable.
There are very few instances, these days, where I would seriously consider a large “branding” campaign. However I have seen it work better, in a few instances, than Direct Marketing. A service firm, with very little brand presence, recently conducted a year long radio campaign. Revenue increased by 50% and has continued to rise after the campaign. It more than justified the spend, and we could not have got that reach without a broad based medium.
Love the blog!!
July 3rd, 2005 at 8:40 am
A message to Robert (above)
Don’t confuse direct response with direct mail. Direct response is a discipline — not a medium. Direct response can be applied to all media, including radio.
If your radio ad has a specific offer and a call to action – and if your responses can be traced to specific ads and media placements – you are doing direct response.
Which medium you use — eg., direct mail vs. radio vs. newspapers) is more a function of your audience. If every household in your market area represents a prospect, a mass media approach like radio or newspapers could be the right choice.
If you want to target specific individuals (by age, income, family size, interests, etc.), direct mail offers the kind of precision you won’t find with mass media.
The key is to try it all, track it all and measure it all. In time, you will be able to see which medium, which offers, which messages are able to produce the greatest number of responses at the lowest cost.
As for the 50% increase in revenue, that’s always good news, and all advertising is going to help in some way.
But can that new business be tracked back to specific ads?
In branding campaigns, the answer is always no – although the ad agency will always take credit for it. (Is it possible the new business was the result of a new sales manager, for example?)
In direct response campaigns – even with radio – you will be able to track each new account back to specific ads.
With that kind of information, imagine what kind of growth you could expect next year.
Bob McCarthy
The Direct Response Coach
July 4th, 2005 at 7:05 am
It’s interesting, Bob, that you suggest branding people should listen to DM people, when you pitch your article as Direct Marketing Vs Branding – do you think an adversarial model is the best approach?
July 4th, 2005 at 11:18 am
As usual, Bob is right on. I am just a little company struggling to reach my core market (my target is too wide, I prefer to concentrate on the people I’m confident are interested in what I have to offer — hence, my core market), and I always look to Bob to direct me. Here’s a question: Can branding be a by-product of successful direct marketing??
July 5th, 2005 at 9:04 am
Integration. Let’s take Carl’s Jr. ads with Paris Hilton as an example: A strong brand awareness campaign. Sleazy, yes; but it worked. Did it sell burgers? No. Not from the last report I read.
Brand awareness is extremely helpful but there needs to be other promotional activities that push sales; DR is one of those activities.
DR is NOT a brand building effort but neither should it be a brand eroding activity. We shouldn’t tie the hands of DR copywriters but neither should they stray from brand image.
I also agree that Brand marketers need to ask DR marketers what is working. Direct Response is measurable so brands need to take advantage of that backchannel.
It’s not an either / or proposition – there needs to be a way to integrate the campaign across all points of contact.
Bob – how about a post that says, “in what ways can Brand Marketers benefit from Direct Response?”
July 5th, 2005 at 9:30 am
Bob,
GM has no brand to leverage because, relating back to my comment on the previous post, their marketing message has been inconsistent with the other facets of a customers interaction with the brand. They do not listen to what the market wants before they produce their cars. GM simply produces an inferior product and backs it with inferior service.
Unlike, say, Toyota, who is consistently “leveraging” their brand. To the tune of a +10% increase in US sales over last year, and increasing market share for eight consecutive months as of may. Without any grand “special offer.”
Or Nissan, who has shown increased US sales for nine consecutive months. Also with no special offer.
As I said, branding is about more than just the ads. It is creating a consistent message across the board. And until GM starts acting consistently with their message, the only way they will be able to get more people to buy it to slash the price.
Or, they could start marketing with a message that is consistent with their behavior, so people aren’t disappointed after the sale–more Kia-like. “They’re not great cars, the service is nothing special. But man are they cheap!”
July 5th, 2005 at 9:34 am
Let me also add that I don’t see it as an us vs. them battle as the DR folks keep phrasing it. I think it is entirely feasible to run a DR campaign and still be true to the brand. We do it all the time. But there is simply more to marketing than making the sale.
July 6th, 2005 at 6:17 am
Danny, this is going to sound confrontational, but I’m really just curious. You say, “there is simply more to marketing than making the sale”. But shouldn’t selling the product be the ultimate goal of marketing? If not, what is?
July 6th, 2005 at 10:30 am
Steve, Of course selling the product is the
ultimnate goal of marketing. I’m just saying there is more to it than that.
And, yes, DR ought play a large part in making the sale. However, it must work along with personal sales techniques, service after the sale (for durable goods, like cars in Bob’s GM example) and a continuing relationship that results in repeat purchases.
My wife and I bought a Toyota Sienna two weeks ago, passing up both GM’s employee discount and Kia’s buy one get one free promotion. And it was because we trust the Toyota brand–what they say has always been consistent with what they do in the past and my experience with GM has shown just the opposite.
I will agree that marketers who talk about “creating the brand” are deluding themselves. The message must be consistent with the values of the company. All we can do is enhance the brand or erode it. I’m afraid all GM’s recent jump has done is created more future dissatisfied customers, further eroding it’s credibility.
July 7th, 2005 at 9:49 am
The way I see it, branding IS about making an offer. It’s the Brand Promise. GM’s latest offer feels desperate. It’s selling cars but so would a “Going out of business – Everything must go” sale.
What offer – for example – is Toyota making and why are they making constant gains on GM and Ford? Unlike GM, Toyota is consistent with their brand promise and brand performance.
Branding is a strategy, DR is a tactic.
July 7th, 2005 at 11:29 am
Hey guys, read this:
http://www.cmomagazine.com/read/070105/culture_crash.html
July 7th, 2005 at 2:18 pm
Bruce — before I became a copywriter I sold for a living.
In my selling days, if I walked into my manager’s office and said, “I didn’t make any sales this month but I did make lots of good impressions. In fact, I communicated our brand promise to one hundred people!”
I would have been shown the door.
Don’t get me wrong. I think communicating the brand promise in creative ways to the target audience is a wonderful thing. But no brand strategy can ever replace the long-term business-building benefits of consistently generating leads and converting these into sales.
July 8th, 2005 at 8:41 am
Steve – I’m certain your right. My point is the two have to work together. In fact, most times they probably do work well together but if it were my brand, I would want to map it out the best I could and that would be inclusive of my DR marketers.
Both are important: brand awareness and push promotions. I do – however – understand that there are poor branding marketers who try to make DR a brand awareness vehicle. But I’m not talking about those guys.
July 8th, 2005 at 2:16 pm
i have a rule of thumb, bob. if i hear anyone use the word “brand” more than once in a speech, presentation, or conversation … i can rest assured that they know nothing about advertising and marketing.
July 9th, 2005 at 3:29 am
Although I find the branding, (positive relationship over time = sales), arguement appealing , I can find no information in the literature, or anywhere that conclusively supports the exact claims and promises made by its proponents.
Branding is not new.
J. Walter Thompson established a research department in 1915. In 1920, John B. Watson, sometimes regarded as the father of behavioural psychology, joined them.
During the 30’s and 40’s, Mr. Thompson implemented branding campaigns for clients, using radio as the medium.
Again, in this long history, I find nothing conclusive to say that branding does as is claimed.
We can take this question accross the sciences and we find the same conclusions. People buy, primarily out of self-centered, visceral motives. Not higher emotions. The operative word is, primarily.
Higher emotions are influential, but not to the degree represented by various claims.
Anomalies exist.
Cognitive neuroscientists from Baylor College of Medicine, attempted to quantify the role of branding to preference, not sales, using fMRI (functional Magnetic Resonance Imaging), technology.
67 subjects participated in a blind taste test. A large majority favored the flavor of Pepsi. When the participants were shown the labels before the taste test, 3 out of 4 prefered Coke. Representing a change in preference for many.
Dr. Reed Montague, director of the Brown Foundation Human Neuroimaging laboratory at Baylor, explained: “There’s a huge effect of the Coke label on brain activity related to the control of actions, the dredging up of memories and self-image.”
That’s indicative.
In this case, it doesn’t require a huge leap to believe that preference, influenced by brand, leads to sales.
But when you consider Coke’s efforts, few could match their investment of time and money.
Danny wrote: “GM has no brand to leverage because, relating back to my comment on the previous post, their marketing message has been inconsistent with the other facets of a customers interaction with the brand. They do not listen to what the market wants before they produce their cars. GM simply produces an inferior product and backs it with inferior service”.
If we accept this as true, and I do, then, from the standpoint of branding, I have no explanation for what Bob reported: “But according to an article in The Week (7/1/05, p. 38), GM’s new marketing campaign is turning things around for the company … raising market share from 25.8% to over 30%”.
I’m not attempting to be cute, when I say branding, is in a brand crisis. Unqualified claims, based on logic, not metrics, leave me with the general impression that the claims are disproportionate to reality.
Unproven claims leave branding, branded as an academic curiosity, subject to ridicule.
Were I selling branding to the world, I might say that a positive relationship over time – branding – adds to the momentum and, therefore, cost effectiveness of your sales efforts.
That’s a message that would sell.
Unqualified, or disproportionate claims will not sell.
Branding has its place, but is not the same as selling.
Branding may enhance the sales effort to some, yet-to-be qualified degree.
Sales will not die without a brand.
A sales-dependant company will die without sales.
Peter Stone
July 10th, 2005 at 12:12 am
Hi Bob,
I’ve read most of your books and re-read them often as reference — in fact I see you as a kind of guru of the business. But I think that you are wrong here, at least in part.
I agree that the purpose of DM is not branding, but you still have to be mindful of the brand in your writing. My case in point: one of my long-time clients is a non-profit organization raising money for regional cancer research, treatment, and patient support. I have written several DM letters for them soliciting donations. They generally go for the soft-sell approach, but this spring they wanted to go for a stronger approach. Of course I obliged… and went for the jugular. Although they liked it, they thought it was too hard-sell, and in fact they said it would be perfect if it were for OXFAM, but not for them. I toned it down a bit, and apparently it had a favourable response.
DM is about selling (or in this case, asking for donations) but often companies have more than one marketing and advertising avenue. If DM or mail order is the only method of selling, then I agree that branding means nothing. However if a particular DM piece is part of a larger picture, then DM — in fact any single marketing approach — needs to fall in line with the marketing approach as a whole, including branding.
~Graham
July 28th, 2005 at 11:54 am
What is Branding?
What is Salesmanship
If branding is about making a customer “aware” of a product and leave at that, then Branding has very little to do with real advertising.
Can a company survive on good impressions? If sales and profits are the heart of a business, how does branding help sales? How do catchy slogans help sales?
Which company would a customer remember best? A company that he has bought from one, two, three,four times? Or a company that has been running funny, message-empty commercials for 5 years?
Example: When I see a tennis star showing her legs, smashing some balls, smiling, showing her curves, then at the very end of the commercial using a camera, what am I going to remember, the hot star or the camera? Most people will remember the hot star
And how did this branding ad help the company paying for the commercials? If anything, this “branding” style commercial has been a huge waste of money for the company. And to make it worse, the paying advertiser will never know why it’s losing all that money. Oh yeah, it’s about creating “sensation for your product”, “yeah, it’s about making people aware of your product by having that hot star using it for 1/2 a second in a 30 second ad”.
Excuses. Excuses. Excuses. Lies. Lies. Lies.
Last time I talk with a “branding advocate” he told me that if I were to advertise my direct marketing methods in his paper, I would steal his customers. I was shocked and flattered.
Branding is narcissic.
August 5th, 2005 at 12:25 pm
I’d like to see a Direct Marketer write a sales letter to Branding types offering them a package on how to improve their branding results. Then, when they respond (in droves) we could just send them a letter saying “gotcha!” or a copy of “Scientific Advertising.”
Would be a fun little project. Unfortunately, I have 5 current writing projects under way.
Besides, the best direct marketers practice branding in every single ad, sales letter, inbound or outbound telemarketing, informercial, radio commercial, tv commercial, brochure and web ad – it’s called the Unique Selling Proposition and it shines through every word…
— Jason Bedunah
Big Cash Marketing
http://www.bigcashmarketing.com
August 8th, 2005 at 9:28 pm
Bob,
Great question — the answer is pretty clear, IMO. Direct marketing pays the bills, folks who can sell … all things being equal … will always wipe the floor with folks solely driven by image and impressions. That said, there is no reason you can’t do both. The most successful direct marketers I know of integrate DM AND branding, reaping enormous rewards in the process.
I wrote about it in a blog post, “Small Businesses: Direct Marketing OR Branding?.”
Enjoy,
Michael Cage
http://www.EntrepreneursLife.com/
October 28th, 2005 at 3:24 pm
Seek out the mesothelioma lawyer council that you deserve to know about. Also find out about the actual disease asbestos cancer if you can. In addition, good mesothelioma treatment is really underrated.
October 28th, 2005 at 3:35 pm
If you know of the lemon law, then you would know how to donate car without having to utilize a used car donation
November 19th, 2005 at 11:56 pm
Interesting that no one really gives a hoot about people with mesothelioma but we all really should.
August 15th, 2006 at 9:39 am
I just wanted to say that your site is pretty awsome. Brilliant! I’ll be back in a very short time.
October 2nd, 2006 at 12:11 am
I really am impressed by your site. Very original & interesting content. coolblooded is feature of full girl
October 19th, 2006 at 12:58 pm
Good evening. Thanks you.
January 4th, 2007 at 4:07 pm
Your take on certain issues is interesting and the way you portray it I really like. I look forward to reading more of your blog.
May 19th, 2007 at 3:26 am
Grand emplacement! La conception est merveilleuse!
May 19th, 2007 at 11:09 am
Was kann ich sagen? Wirklich gute Arbeit erledigt mit dem Aufstellungsort?
May 19th, 2007 at 4:18 pm
Interessieren. SEHR interessant! 😉
May 20th, 2007 at 5:17 am
i’am really impressed!!
May 20th, 2007 at 12:58 pm
Lo trovo piuttosto impressionante. Lavoro grande fatto..)
May 20th, 2007 at 3:32 pm
work’s done the way it must be..! ^^
May 20th, 2007 at 11:14 pm
Interessare, molto interessante. Come avete fatto questo?
May 21st, 2007 at 7:38 pm
Nice site you have!
May 22nd, 2007 at 8:55 pm
Interessieren. SEHR interessant! 😉
May 22nd, 2007 at 11:26 pm
Very valuable information you have here. Thanks..
May 23rd, 2007 at 7:03 am
mmm.. nice design, I must say..
May 23rd, 2007 at 9:33 am
L’information interessante que vous avez! I’am allant revenir bientot.
May 23rd, 2007 at 2:30 pm
Was kann ich sagen? Wirklich gute Arbeit erledigt mit dem Aufstellungsort?
May 24th, 2007 at 8:03 am
Interesting comments.. 😀
May 24th, 2007 at 5:45 pm
work’s done the way it must be..! ^^
May 24th, 2007 at 8:11 pm
Ich fand gute und wichtige Informationen – dir zu danken.
May 25th, 2007 at 1:10 am
Interessare, molto interessante. Come avete fatto questo?
May 25th, 2007 at 3:38 am
ooo! it’s one of the best sites ever! 🙂
May 25th, 2007 at 3:41 pm
The information I found here was rather helpful. Thank you for this.
May 26th, 2007 at 1:28 am
ooo! it’s one of the best sites ever! 🙂
May 28th, 2007 at 2:40 am
Was kann ich sagen? Wirklich gute Arbeit erledigt mit dem Aufstellungsort?
May 28th, 2007 at 4:53 pm
Chi ha fatto questo? E un buon posto per trovare le informazioni importanti!:)
May 29th, 2007 at 7:20 am
Du musst ein Fachmann sein – wirklich guter Aufstellungsort, den du hast!
June 7th, 2007 at 6:16 am
Online Drugstore http://drugstoreon.atspace.com/ Online Drugstore
April 15th, 2009 at 6:25 pm
Advertising in all cases is about coming up with an idea that sells the product.
A shift in a brand’s position can have an enormous impact on sales. Same media, different message, big increase sales, no direct. I’ve been involved in two such campaigns — all TV for packaged goods that worked like gangbusters for Kraft. The brand promise is essentially the offer.
Direct people fail because they only see rules and one-offs instead of thinking long term success. Brand people fail because they only see awareness — instead of awarness of an idea that makes folks want to buy a product.
I’ve worked as a creative in both disciplines, and I think it’s silly to be a slave to either.
What you do need to be a slave to is the single-minded position/hook that makes people PAY ATTENTION and want to buy.
Then figure out the best discipline on your budget to cram this home to your target.
May 2nd, 2012 at 1:58 am
buy iq massager pro…
[…]Direct Marketing vs. Branding: Round 2 – bly.com blog – bly.com direct marketing blog[…]…
May 26th, 2012 at 8:39 am
B?nh tr?…
[…]Direct Marketing vs. Branding: Round 2 – bly.com blog – bly.com direct marketing blog[…]…
April 19th, 2019 at 12:16 pm
Nice article
Read more
Designer
Let’s talk first of the design of Vivo V15 Pro. It is a compliment to the popup camera that has almost given the bezelless display in the phone. In the phone, a strip has been given in the rear, where three cameras and flash have been replaced
April 19th, 2019 at 12:20 pm
Samsung M10 Review
Despite the budget phone Samsung Galaxy M10 is smart to watch. Its body is made of polycarbonate plastic, which is quite shiny. The best thing can be said that despite being a shiny body,
April 19th, 2019 at 12:45 pm
free Laptops
July 14th, 2019 at 6:11 pm
What I read I really liked it. Thank you for your information!
10.0.0.0.1
July 20th, 2019 at 3:32 am
Thanks for your information, it was really very helpfull.https://www.theshoppermom.com
November 6th, 2019 at 5:31 am
Many educated couples adopt children if they do not have ones. As we all know, technology has developed, various methods come in the market by which women can proceed for the infertility process through the scientific way.
May 14th, 2020 at 4:24 am
very valuable info! Personal Branding Services
May 16th, 2020 at 2:53 am
Really valueable content. Rest is also important after much work. Voltas air cooler
June 11th, 2020 at 2:11 am
Thanks for your information, it was really very helpful.
Join and learn free trading with virtual money
August 21st, 2020 at 5:28 pm
https://hpprintercustomerservice.us/page/hp-printer-customer-service
https://sites.google.com/view/printer-drivers-for-hp/
https://aol-customer-support.us
August 25th, 2020 at 12:37 pm
Awesome article.
Visit mine Custom Boxest in Canada and USA with shipment facility.
August 27th, 2020 at 1:25 pm
http://allinonexpert.com/printers/canon-com-ijsetup-some-brief/
http://solutions-brother-com-windows.installprint.com/setup/
http://thehelpingguide.com/printers/solutions-brother-com-windows/
http://solutions-brother-windows.com/
September 16th, 2020 at 11:59 am
Both play a role in any business. We apply mostly digital marketing in our concrete business.
November 12th, 2020 at 3:07 am
Valuable information. Lucky me I discovered your website unintentionally,
and I am stunned why this accident did not came about
in advance! I bookmarked it.
November 22nd, 2020 at 11:51 pm
amazing site and great content on this site. skin care
January 22nd, 2021 at 1:19 am
I remember Mr. Bly launching his blog with the proclamation that he doesn’t think blogs are anything that marketers should get excited over.
February 6th, 2021 at 7:27 am
Excellent work. Those who want to start a career on blogging and digital marketing, they would be beneficial by this post.
March 11th, 2021 at 6:15 pm
https://ijsetupcanon.us/
https://seofreelancerus.com/canon-com-ijsetup/
http://geeksready.com/http-canon-com-ijsetup/
https://installprint.com/canon-com-ijsetup/
March 11th, 2021 at 6:18 pm
http://allinonexpert.com/printers/canon-com-ijsetup-some-brief/
http://thehelpingguide.com/printers/canon-com-ijsetup-install-canon-printer/
http://asinghblog.com/www-canon-com-ijsetup/
http://canon-com-ijsetup.com/
June 7th, 2021 at 5:36 am
good luck
Heater Repair Services in Springfield VA
June 12th, 2021 at 2:19 am
Pugs for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale,pug puppies for sale near me,teacup pug,pug for sale,teacup pugs for sale,teacup pugs,teacup pug puppies for sale, teacup pug for sale near me,pug for sale near me,pug puppies for sale under,teacup pugs,pug puppies near me,teacup pugs,teacup pug puppies for sale,pug puppy for sale,mini pug,baby pugs for sale,pug breeders near me,pugs puppies for sale,black pug puppies for sale,miniature pugpug puppies,pugs for sale near me,pugs for sale near me,pugs puppies,black pugs for saleteacup pug puppies for sale,pugs for sale,baby pugs for sale,mini pug,teacup puppies for sale near me,pug puppy for sale utah,pug puppy for sale near me,pug puppy for sale cheap,pug puppy for sale ohio,pug puppy for sale in tennessee,pug puppy for sale massachusetts,pug puppy for sale illinois,pug puppy for sale in pa,pug puppy for sale texas,pug puppy for sale az,p,pug puppy for sale australia,pug puppies for sale alberta,pug puppies for sale austin texas,
https://pugslandbreeder.company.com
June 17th, 2021 at 1:15 am
The Steinlager Series kicks off on Saturday 3 July with the All Blacks playing at Mt Smart Stadium, Auckland, for 2021 All Blacks Tonga Rugby Live Stream the first time in what will be an historic Test against Tonga. The match is also a double-header with the M?ori All Blacks playing Manu Samoa beforehand.
June 21st, 2021 at 4:35 am
It’s starting to feel normal down in Melbourne. We are in another lockdown, and the cases are growing, but our mentality Czar Amonsot vs Sam Ah See is still that on July 7th, we’re still staying focussed, still grinding away in the gym.
June 22nd, 2021 at 11:43 pm
British and Irish Lions head coach Warren Gatland is set to name his 36-man squad Lions tour 2021 sa rugby stream free for the tour to South Africa this summer to take on the World Champion Springboks.
June 29th, 2021 at 3:57 pm
https://savannahbengal.company.com/
August 10th, 2021 at 5:56 am
Very effective. Thanks for sharing. you can visit my blog Statistical aid for Logistic Regression analysis and skewness and kurtosis in statistics. you also find here much more useful content about statistics.
August 29th, 2021 at 2:10 am
I agree with the poster above who pointed out that blogs, like other communications vehicles (like newspapers and direct mail) are just one of the many ways we reach out to our audiences to tell them about something — an idea, a product, a service, whatever. And in some fashion encourage/hope they’ll buy it. https://frenchiespugpuppy.com
pug puppy | pug | white pug | pugs for sale | pug for sale | pug breeders near me | black pug puppies | black pug puppies for sale | teacup Pug For Sale | french bulldog puppy|french bulldog for sale|french bulldog puppies for sale|frenchie for sale|french bulldogs for sale | frenchie puppies for sale | frenchies for sale | french bulldog puppy for sale
August 30th, 2021 at 2:24 pm
As mentioned in the article, there is a big difference between direct marketing and branding. At the same time there are different ways, tools, platforms and mechanisms for direct marketing and branding. understanding the difference and picking the best service is an important decision. https://www.devsmelbourne.com.au/
September 30th, 2021 at 5:56 am
Tszyu’s stuck in a holding pattern until the Castano-Charlo situation Tim Tszyu next fight Newcastle resolves itself, and depending on which sanctioning body gets dibs on the first defense.
October 20th, 2021 at 1:55 am
Borjan offers its customers the best womens backpack in Pakistan. We have the highest quality womens backpacks for the most affordable prices. So, get Borjan’s amazing collection of backpacks for women online. Get your favorite ladies’ backpacks from Borjan to keep yourself in style and comfort at the same time.
Borjan offers its customers the most beautiful rings for women in Pakistan. We have the highest quality women’s rings available. So, peruse Borjan’s amazing collection of rings online to find something that suits you all at affordable prices. Borjan’s rings manage to perfectly implement style and fashion into a small size.
Borjan offers its customers the best Boxy purses in Pakistan. We have the highest quality women purse in Pakistan for the most affordable prices. So, get Borjan’s amazing collection of boxy purses for women online. Get your favorite women’s purses from Borjan to keep yourself in style and comfort at the same time.
October 27th, 2021 at 1:17 am
The two sides have been in the same pool in five of the eight Rugby World Cup Italy vs All Blacks Rugby live online tournaments to date but have only played.
November 6th, 2021 at 1:10 am
The national rugby union teams of France and New Zealand have been All Blacks vs France playing each other for over a century as of 19 October 2015, they have played 56 Test matches against each other.
November 22nd, 2021 at 12:34 am
Well explained article, there are many ways to do branding But I personally like the branding of games company Minimilitia. It is very famous game that is played all around the world. For more info, check its official site.
December 3rd, 2021 at 12:29 am
Very much clarified article, there are numerous ways of doing marking But I for one like the marking of games organization Minimilitia/> It is an extremely renowned game that is played from one side of the planet to the other. For more data, really take a look at its authority site/>
December 15th, 2021 at 12:08 am
Robert Whittaker is set to fight on the biggest weekend of the UFC 271 fight card American sporting calendar.
January 9th, 2022 at 5:06 am
Mo Akram is a Blockchain and Crypto Genius. With his extensive knowledge of technology, it’s fair to say that he is one of the Best Crypto Advisors. The serial entrepreneur has founded several financial and blockchain-based platforms. His most notable projects include Payiza and Colexion. All his projects have been driven by his tech expertise.
January 20th, 2022 at 12:09 am
Kids were hustling standard street bicycles rough terrain, Watch bmx championships online around reason constructed tracks in California.
February 10th, 2022 at 1:58 am
I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.
Also, visit our Website for Magazine Subscriptions
February 17th, 2022 at 4:46 am
Thanks for sharing your knowledge , This post is very useful and helpful.
Also, visit our Website- http://www.dogmamart.com
Thanks for sharing.
February 17th, 2022 at 4:57 am
I would like to say that this blog really convinced me to do it! Thanks, very good post.
Also, visit our website – http://www.modulationdigital.com
February 24th, 2022 at 1:52 am
The Pacific Mini Games is a multi sport event contested by countries Pacific Mini Games live and territories located in Oceania. It was known as the South Pacific Mini Games prior to 2009.
April 27th, 2022 at 6:53 am
More About Information!
5 Unconventional Knowledge About Brand Development Services That You Can’t Learn
May 4th, 2022 at 3:55 am
this is a nice post.
May 19th, 2022 at 11:02 pm
Among the lots of comments on your articles. Thanks for sharing nice information great blogpost.
Visit Intentsourcer !
May 21st, 2022 at 2:53 am
Here I am for the first time, and I found beneficial information. Very nice and well-explained article. Thanks for sharing!
list of water treatment companies in dubai
and water Treatment company in Dubai UAE
May 29th, 2022 at 1:51 am
Preceding the incorporation of rugby sevens into the Olympic Games, watch rwc 7s online the IRB expressed that their goal is end the World Cup Sevens so the Olympic Games would be the one apex in a long term cycle for Rugby Sevens.
June 1st, 2022 at 2:09 am
Ireland will bring a lengthy crew due to the additional visit matches. The greater part of their test stars are probably not going to confront the Maori group on the grounds that each Maori Ireland Rugby live match is just a brief time before a test against the All Blacks.
June 4th, 2022 at 11:11 am
cobalt 12% are importers of cobalt octoate products devoted exclusively to advance materials in industrial bulk and laboratory/research quantities.
June 10th, 2022 at 3:47 pm
Our experienced team is considered one of the best in the real estate market. We assist you in selling your houses at the best rates. You can list your Houses for Sale in Long Island on our website. We offer rental services as well so you can rent your beautiful homes. Here are a few tips to help how one can sell their home.
June 16th, 2022 at 9:33 pm
Our knowledgeable staff is regarded as one of the finest in the real estate industry. We help you sell your home at the greatest possible price. You may list your Long Island Houses for Sale on our website. We also provide rental services, so you may rent out your lovely houses. Here are a few pointers to help you sell your house. in my opinion fitted wardrobes are one of the best ideas to implement in-home for elegant looks.
June 19th, 2022 at 2:05 am
Hatton said He’s an extraordinary companion and neither of us will be taking freedoms yet Marco will be coming here to attempt ricky hatton v barrera to give me a boxing illustration and that is where the seriousness will kick in both be putting on an act for everybody.
June 24th, 2022 at 1:46 am
pakistani wedding photographer high priority is to present the best photoshoot services for your wedding based on our professional evaluation. Our wedding photography services team captures all your memories, smiles, special moments, and happiness, making your dreams become a reality. We are highly focused to make sure your photos are high quality and pretty good.
July 5th, 2022 at 10:16 am
Elephant Essay in Hindi
July 20th, 2022 at 7:09 am
Striping is integral on roads and parking spaces. Line striping gives a clear sense of direction to the drivers in following the traffic rules on the roads and highways. In the parking areas, the thermoplastic striping Houston helps manage the space properly and directs the inflow and outflow of the traffic.
July 30th, 2022 at 12:05 am
Great content. Still works the same.
Best Wet Grinders in India
August 25th, 2022 at 10:21 pm
en iyi su ar?tma markas? ve en iyi ar?tma markalar?
mitrasuaritma.com kaliteli marka su ar?tma cihazlar?
August 25th, 2022 at 10:24 pm
en iyi su aritma cihazi markasi mitrasuaritma.com kaliteli su aritma cihazi markasi
August 29th, 2022 at 2:21 am
Amazing Post, Thank you for sharing this post really this is awesome and very useful.
angel nails acrylic price
posh nails calgary
August 30th, 2022 at 12:23 pm
I think that, branding is more important than marketing. When you want to start your business and then must keep in mind that you have branding your products or business. But one more thing, marketing is very important for branding. If you can also check my branding site called NES ROMs Download, if you want.
September 12th, 2022 at 7:13 am
The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days.
September 14th, 2022 at 5:26 am
This is my ladies fashion website. In this I share new items and jewelery for women. In this article, I have shared 10 simple gold earrings for women, which enhance the beauty of women. You must check it. Simple Gold Earrings Designs For Daily Use CLICK HERE
September 29th, 2022 at 3:55 am
Ndure has on offer some of the best sale on brands in Pakistan, bringing great affordability to their high quality footwear.
September 29th, 2022 at 6:17 am
Ecommerce Website Design Services design a manageable, user-friendly, and mobile-friendly e-commerce website and custom websites that will get your business rolling without putting a dent in your pocket.
October 12th, 2022 at 4:52 am
I am very glad to read your post. Your post is very nice. Thanks
October 12th, 2022 at 4:53 am
Very useful blog you are posting. I am regular read your post. Thanks
October 12th, 2022 at 4:55 am
I read your blog, i am happy to read your blog. Thanks
October 26th, 2022 at 10:46 am
NikNik Travel provides the best accommodation to their visitors throughout the World and also provides the services of pick and drop from Airport to your desired destination
November 7th, 2022 at 10:08 am
Custom eCommerce website development also take into account the technical side too. We develop a website with SEO-optimized content, faster loading time, interactive features, and a mobile-friendly layout to improve user experience
November 15th, 2022 at 7:06 am
This blog is really useful for our business as well .
https://dvcprocesstech.com/
https://dvcprocesstech.com/technologies/value-addition/soy-rapeseed-rice-mustard-oil-wet-gums-drying-liquid-lecithin-plant-equipment/
November 23rd, 2022 at 5:50 am
best Shisha in Dublin offers you a wide range of shisha with flavourful drinks to go with it. Bring in your friends and family and enjoy the secluded atmosphere we offer you. We are offering amazing deals on drinks and shisha combos throughout the week.
November 23rd, 2022 at 9:37 am
If you are in search of marijuana near me, visit the Royal Leaf website and you’ll find a list of dispensaries in Waterdown right in front of you! And you may order a few doses to feel the vibe!
December 5th, 2022 at 9:54 pm
best internal ssd for laptop india
December 5th, 2022 at 10:09 pm
best granite dosa tawa
December 5th, 2022 at 10:12 pm
best iron box in india
December 5th, 2022 at 10:15 pm
best vitamin c serum recommended by dermatologists in india
December 11th, 2022 at 5:09 am
best mirrorless camera under 50000
December 11th, 2022 at 5:10 am
best telugu news app
December 11th, 2022 at 5:12 am
best 128 gb pendrive
December 13th, 2022 at 6:06 am
java software architect will be seeing designs through from start to finish incorporating everything from technology to the solution, assurance, governance, and security. You will need to be client-facing and be able to make complex designs seem simple to customers.
February 1st, 2023 at 8:29 am
API management solutionsrefers to the process of overseeing and controlling an organization’s APIs. This can include tasks such as creating and publishing APIs, managing access to the APIs, and analyzing and monitoring the usage of the APIs.
February 23rd, 2023 at 7:47 am
Thanks for sharing informative post. It is one of the best site that I have visited. Hope you will share more quality blog posts thank you.A Paris Proposal Alexa PenaVega White Coat
May 2nd, 2023 at 7:27 am
Our friseur stuhl is designed with a heavy-duty hydraulic pump to make it easy to adjust the chair to the perfect height. It’s also great for work spaces with low ceilings, as it can be easily lowered by just pulling on a lever.
May 4th, 2023 at 5:44 am
Are you in search of Pakistani clothing brands? We offer our customers the most beautiful and admirable dresses at reasonable prices. Check the variety of dresses online at Shahtaj Qaiser. Find your favorite apparel and feel attractive and gorgeous.
May 4th, 2023 at 9:10 am
Get ready with our stunning collection of party wear dress for women. We have a wide range of styles and designs to make you stylish and gorgeous. Shop now and step out in style at your next party or event.
May 8th, 2023 at 12:27 am
Add the perfect finishing touch to your outfit with Maples Closet collection of hand bags for ladies. Our collection offers a variety of looks that are created to fit every event, from chic and classy to casual and fun. Our handbags are made with premium materials and careful attention to detail, making them useful and fashionable. Find the ideal accessory for your ensemble by shopping right away.
May 8th, 2023 at 2:39 am
Enjoy the stunning collection of embroidered abayas from Maples Closet, including lovely stitching and delicate patterns. Our abayas come in a variety of colours and styles to suit any occasion and are made from premium fabrics for a sumptuous feel. With our gorgeous embroidered abaya, you may enhance your modest wardrobe. Experience Maple’s Closet’s magnificence by shopping right away.
May 8th, 2023 at 4:23 am
On this subject internet page, you’ll see my best information, be sure to look over this level of detail. ????
May 16th, 2023 at 3:48 am
Running on the trustworthy and adaptable open-source operating system, our linux vps hosting offers a strong and scalable solution for your company needs. To discover the ideal match for your hosting needs and to take advantage of cutting-edge technology, choose from a variety of packages.
May 17th, 2023 at 1:36 am
Elegant women clothing from Maple’s Closet can help you elevate your wardrobe. With an emphasis on quality and affordability, our selection encompasses both contemporary trends and traditional styles. We have everything you need, whether you’re shopping for casual clothing or business apparel. Shop right away to find the ideal attire for any situation.
May 23rd, 2023 at 2:49 pm
Branding, on the other hand, is a long-term strategy focused on shaping the perception and reputation of a business in the minds of its target audience. It involves creating a strong brand identity that resonates with customers, conveying the values, personality, and unique attributes of the business.
Branding encompasses elements like a company’s name, logo, visual identity, messaging, and overall brand experience. business branding services play a crucial role in developing a comprehensive brand strategy.
May 29th, 2023 at 9:53 am
Your texts on this subject are correct, see how I wrote this site is really very good. ????
June 14th, 2023 at 4:05 am
A Linux VPS is a virtual server running on a Linux-based operating system. Linux is an open-source operating system known for its stability, security, and flexibility. Linux VPS hosting is popular among developers and users who prefer the customization options and command-line interface provided by Linux.
June 14th, 2023 at 3:24 pm
Great article! It’s important to strike a balance between direct marketing and branding for optimal results. Thanks for sharing!
If you are looking for honest product reviews and the latest product updates, please visit fringco.
August 2nd, 2023 at 5:05 pm
Both are crucial in growing your brand. You can achieve large goals by focusing on one or the other, but if you were able to do both you can achieve those goals much quicker.
concrete company
August 31st, 2023 at 4:43 am
You ought to basically fantastic not to mention solid advice, which means notice: James Sanson Team
September 28th, 2023 at 4:49 am
Welcome a newborn into the world with our exquisite range of new born baby gifts. From delicate clothing to soothing accessories, our collection offers an assortment of charming options that cater to the needs and preferences of both baby and parents. These gifts are sure to bring comfort and happiness during those precious early days.
October 5th, 2023 at 2:16 am
A Barbershop Bedienplatz is the workspace within a barbershop where haircuts, shaving, and other services for male clients are carried out. This area typically includes a chair, mirror, and tools.The Barbershop Service Station is the heart of every barbershop, where skilled barbers work their magic to create fresh looks and maintain well-groomed appearances. This dedicated area is thoughtfully designed for both the barber’s convenience and the client’s comfort.
October 20th, 2023 at 3:17 am
Elevate your adventure on GTA 5 modded accounts xbox one with Criminal Modz. We specialize in delivering meticulously crafted modded accounts tailored for the Xbox One platform. Our services open doors to a wealth of customized content, rare items, and an abundance of in-game cash. With a focus on trustworthiness and excellence, Criminal Modz is your go-to choice for secure Xbox One modded accounts.
October 25th, 2023 at 2:13 am
Trust our dedicated and experienced real estate team to guide you through every step of the buying or selling process. These teams are often formed to leverage the diverse skills and expertise of their members to better serve their clients’ needs.We prioritize your interests and ensure a smooth transaction.
November 7th, 2023 at 7:53 am
Maximize your GTA 5 experience on PS4 with GTA 5 Modded Accounts PS4. . Amass in-game wealth, access advanced weaponry, and rise to the top in the dynamic world of Los Santos. Dominate the virtual streets like a pro and showcase your skills on your PlayStation 4.
December 12th, 2023 at 5:29 am
BSNS Consulting offers cutting-edge Services of Web Development, delivering seamless and visually stunning websites that reflect your brand’s identity. Our skilled web developers combine aesthetics with functionality, creating user-friendly platforms that drive traffic and conversions. Stay ahead in the digital landscape with our customised web development solutions.
January 3rd, 2024 at 2:34 am
Friseureinrichtung refers to the overall furnishings and equipment within a hair salon. Creating the perfect ambiance in a hair salon is essential for both customers and staff. “Friseureinrichtung,” or hair salon furnishings, encompasses a range of elements that contribute to the overall design and functionality of a salon.
January 8th, 2024 at 3:24 am
Empower your ecommerce endeavors with GinkgoRetail’s specialized Order Management Software. Seamlessly integrated for online retail excellence, our software optimizes order processing, inventory management, and streamlined fulfillment. Tailored specifically for ecommerce, it ensures a cohesive and efficient workflow, enabling you to deliver a seamless buying experience. Elevate your online retail operations with GinkgoRetail’s Order Management software for Ecommerce, crafted to bolster the success of your ecommerce ventures.
January 11th, 2024 at 2:47 am
Friseur Rezeption is a hair salon reception desk. This is the area where clients are welcomed, appointments are managed, and salon services are scheduled. It’s an important part of any hair salon’s front office.
January 15th, 2024 at 11:03 am
Ginkgo Retail specializes in minimizing order returns with innovative solutions. Our strategic approach targets the root causes of returns, enhancing customer satisfaction and reducing operational costs. Leveraging advanced analytics and streamlined processes, we empower businesses to proactively reduce order return issues. Through tailored strategies and meticulous order management, we curtail return rates, optimizing your bottom line. Ginkgo Retail’s focus on preemptive measures ensures a seamless customer experience, fostering loyalty and trust while mitigating return complexities.
January 16th, 2024 at 5:11 am
It’s important to comprehend the fundamental characteristics that set the best electric insect zappers apart before delving into their features. Examine the power supply, coverage area, and safety precautions before making a purchase. These elements guarantee that the bug zapper satisfies your unique requirements and operates at peak efficiency.
February 12th, 2024 at 2:35 am
Navigating the Himalayan Chef website is a breeze, designed for easy navigation and a seamless shopping experience. The platform’s user-friendly interface caters to all, from tech enthusiasts to those who are new to online shopping. Mobile responsiveness adds to the convenience, allowing customers to shop on the go.
May 8th, 2024 at 3:46 am
Carter begins by defining the two marketing approaches. Direct marketing is focused on immediate action, such as sales or lead generation, while branding is concerned with building long-term brand recognition and loyalty. This chapter lays the groundwork for the rest of the book, highlighting the key characteristics and goals of each strategy.
May 8th, 2024 at 6:30 am
“Direct Marketing vs. Branding: Round 2” offers a compelling and nuanced exploration of the ongoing debate between direct response marketing and branding strategies. With clarity and depth, the author delves into the strengths and weaknesses of each approach, shedding light on their respective roles in contemporary marketing.
May 11th, 2024 at 12:35 am
One of the strengths of the review is its balanced perspective, acknowledging the merits of both direct marketing and branding while also recognizing their limitations. By presenting a nuanced discussion, readers are encouraged to consider how these strategies can be integrated to maximize their marketing efforts.
May 22nd, 2024 at 6:48 pm
Branding can be extremely strong. It’s surprising how many people don’t know that Jacuzzi is a brand. – Appliance Repair
May 28th, 2024 at 2:18 am
In the ongoing debate between direct marketing and branding, Round 2 continues to explore the strengths, weaknesses, and strategic considerations of each approach:
Direct Marketing:
– Immediate Results: Direct marketing emphasizes immediate responses and measurable outcomes, making it ideal for short-term sales objectives and lead generation.
– Targeted Approach: Direct marketing allows for precise targeting of specific audience segments based on demographics, behavior, or preferences, increasing the relevance and effectiveness of marketing messages.
– Cost Efficiency: Direct marketing can be cost-effective, as it focuses resources on reaching individuals who are most likely to convert, minimizing wasted spending on broad-reaching campaigns.
Branding:
– Long-Term Value: Branding focuses on building long-term relationships and loyalty with customers, enhancing brand perception, and creating lasting value beyond immediate sales.
– Emotional Connection: Branding leverages emotions, storytelling, and brand experiences to connect with consumers on a deeper level, fostering trust, loyalty, and advocacy over time.
– Brand Equity: Branding contributes to the development of brand equity, which encompasses the intangible assets and associations that differentiate a brand and command premium pricing and customer preference.
Round 2 Considerations:
– Integrated Approach: While direct marketing and branding serve different purposes, they can complement each other within a holistic marketing strategy. An integrated approach combines the immediacy of direct marketing with the long-term benefits of branding to drive both short-term sales and long-term brand growth.
– Customer Journey: Consider the customer journey and touchpoints across various channels and interactions. Direct marketing tactics may be more effective in certain stages of the customer journey (e.g., acquisition, conversion), while branding efforts contribute to overall brand awareness, consideration, and loyalty.
– Measurement and Attribution: Establish clear metrics and attribution models to measure the effectiveness of both direct marketing and branding initiatives. While direct marketing campaigns offer more immediate metrics such as conversion rates and ROI, branding efforts may require longer-term metrics such as brand lift, sentiment, and lifetime value.
Conclusion:
In Round 2 of the direct marketing vs. branding debate, both approaches offer unique benefits and strategic considerations. Direct marketing excels in delivering immediate results and targeted messages, while branding builds long-term value, emotional connections, and brand equity. By integrating both approaches strategically and measuring their impact effectively, marketers can maximize the impact of their campaigns and drive sustainable growth for their brands.
June 4th, 2024 at 2:14 am
see more
June 7th, 2024 at 10:10 pm
Zaalima Lyrics by DYSTINCT, Shreya Ghoshal is the latest Brand new Hindi song sung by DYSTINCT, Shreya Ghoshal. with also music is given by YAM & Unleaded. while Zaalima song lyrics are written by Mbarek Nouali, Iliass Mansouri, Bryan Mumvudi & Rana Sotal.
July 15th, 2024 at 12:38 am
BFAM ( Brother From Another Mother ) Lyrics by Kulbir Jhinjer, Tarsem Jassar is the latest Brand new Punjabi song sung by Kulbir Jhinjer & Tarsem Jassar. with also music is given by Sehaj D.o.c. while BFAM ( Brother From Another Mother ) song lyrics are written by Tarsem jassar.
August 5th, 2024 at 12:05 am
At Best Service Istanbul, we offer professional translation services in Istanbul to help you navigate language barriers with ease. Our expert translators ensure accurate and reliable translations for all your personal and business needs.
September 24th, 2024 at 7:13 am
Great things you’ve always shared with us. Just keep writing this kind of posts.The time which was wasted in traveling for tuition now it can be used for studies.Thanks
October 7th, 2024 at 11:05 pm
I read that Post and got it fine and informative. Schweizer Führerschein kaufen
November 18th, 2024 at 4:10 am
If you are looking for more information about flat rate locksmith Las Vegas check that right away. Money6x