21 Things I Don’t Like About Marketing
October 25th, 2012 by Bob Bly
Here are 21 things I don’t like about modern marketing:
1—Telemarketing calls from a robot.
2—Telemarketing calls from a telemarketer.
3—A direct mailer that is a challenge just to open.
4—Freelance writers who call themselves “content strategists.”
5—Having to make a separate version of web sites and e-mails for smart phones.
6—Ads that allow you to respond only by scanning a QR code and have no phone number or other response mechanism.
7—People whom I don’t even know inviting me to be their Facebook friend.
8—Online videos or audios that start as soon as you open a web page without giving me the option of choosing whether I want to view or hear it.
9—TV commercials from local business owners with the production values of a bad elementary school play.
10—Hype-filled long-copy landing pages where the marketer brags endlessly about how rich and successful he is.
11—Marketers who offer free tapes or other freebies in their advertising and then don’t send them — because they are doing a bait and switch.
12—Print ads with type that is 10 point or smaller.
13—Print ads and web sites with type that is approximately the same color as the background.
14—Body copy in reverse type (white on a black or other dark background).
15—Dynamic web copy that rotates before you have a chance to read it.
16—Branding consultants who advise clients that long copy doesn’t work.
17—Social media consultants who act as if social networking is the most powerful marketing medium in the world.
18—Graphic designers who think the design is more important than the words.
19—Marketers who don’t have an offer in their marketing.
20—Marketers who don’t have a USP in their marketing.
21—Marketers who haven’t read Hopkins, Caples, Ogilvy, Collier, Schwab, Sackheim, or Reeves – and in fact have never heard of them. Yikes!
This entry was posted on Thursday, October 25th, 2012 at 11:03 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 26th, 2012 at 10:55 pm
Amen to all that.
November 3rd, 2012 at 1:53 am
I have to say that those you listed above just make the marketing world even more complicated. 🙂
November 16th, 2012 at 4:14 pm
I agree with the whole list (except maybe the last one–frankly, I don’t know everyone listed in #21 but I’ll look into those I don’t recognize).
My “favorite” is #1: telemarketing calls from a robot. I cannot imagine why someone would stay on the phone with a robot.
-Diana
November 21st, 2012 at 6:52 pm
[…] can read Bob’s post right here: 21 Things I Don’t Like About Marketing Filed Under: Marketing Tips & Tactics About Charles CuninghameCharles is an experienced […]
December 18th, 2012 at 4:40 am
My list would be pretty similar.
However, one thing I also really can’t be doing with is the self-proclaimed ‘leading marketing expert (with xxx years of experience)’.
I’ll decide for myself whether someone is a marketing expert based on what they say and what they do NOT because they say so.
As for the xxx years of experience. This is usually fine by me, except when it’s used in isolation as virtually the only selling point.
For all I care, someone with 10 years’ experience could’ve been churning out nothing but rubbish for 10 years.
December 18th, 2012 at 9:46 pm
How about web pages that won’t let you leave?
And, as an aside, I can imagine a female robot voice that I would like to listen to: a nice Tennessean drawl.
January 22nd, 2013 at 7:00 pm
Have you been looking for A professional website to write your essay. Visit the Loyds Freelance Writers. Here the company offers Original Essays written as per the Client’s Instructions. The Essays are written and delivered on time. You can order an essay from as low as $ 8 a page, and You can also order you paper to be delivered within 4-6 hours. You do not have to worry about deadlines or a pile of assignments, The Loyds Freelance Writers is the ultimate and the best solution for all your assignments. Your dissertation will be attended to by a professional writer and delivered in time. The writer will also be available for consultation and questions after your paper are complete. At the Loyds Freelance Writers, All clients are entitled to a discount policy. Visit http://www.loydsfreelancewriters.com for more details
http://loydsfreelancewriters.com/index.php?com=1 http://loydsfreelancewriters.com/project.php?com=9
March 6th, 2013 at 12:15 pm
Loyd, any writer who charges $8 a page is a hack of the worst degree.
May 2nd, 2013 at 3:18 pm
Unquestionably believe that that you stated. Your favourite reason appeared to be at the net
the simplest factor to take into accout of. I say to you, I definitely get annoyed whilst people consider worries that
they plainly do not realize about. You controlled to hit the nail upon the highest as smartly as outlined out the entire thing without having side-effects , folks
can take a signal. Will likely be back to get more.
Thank you
July 3rd, 2013 at 3:46 am
I am not sure the place you’re getting your information, but good topic. I needs to spend some time finding out more or understanding more. Thanks for fantastic info I was on the lookout for this information for my mission.
July 25th, 2013 at 2:57 am
Howdy, simply just start seeing ones site by using The search engines, and located that it must be actually informative. I am just planning to look out for brussels. I most certainly will enjoy once you carry on this specific in future. Several people should be benefited from ones creating. All the best!
July 28th, 2013 at 12:09 pm
Mr. Elliott,
Letters via USPS sounds so novel in the internet age whether or not it is a single letter produced for many, however it doesn’t sound like a pen-pal relationship. Can one write back into the author with the letter?
November 29th, 2016 at 11:51 am
A great helping material, I agree with you your posting style, this is all about 21 things is really don’t about the marketing.
plumbers near me
February 8th, 2017 at 12:40 pm
Letters via USPS sounds so novel in the internet age whether or not it is a single letter produced for many, however it doesn’t sound like a pen-pal relationship. Can one write back into the author with the letter?
test
September 14th, 2018 at 11:31 am
see here….. https://fakazela.com
November 29th, 2018 at 4:26 am
It is especially decent, though look into the tips during this home address. call forwarding
April 7th, 2019 at 3:45 am
It’s late finding this act. At least, it’s a thing to be familiar with that there are such events exist. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act. ?????? ????
April 27th, 2019 at 3:03 pm
Amazin Post surely inspires many people. Thanks author… Graphic Design… if you are new to the world of blogging or graphic design then you have heard it a lot. So you must have come to the question that Graphic Design? And how do Design of the website blog? Read More
July 5th, 2019 at 1:27 am
Excellent blog right here! I really enjoyed your article! thank you very much!
io games
July 14th, 2019 at 4:59 am
I was searching for this content for a long time. From the place, you’re getting your information, but good topic. I need to spend some time finding out more or understanding more. Thanks for fantastic info I was on the lookout for this information for my mission. Thank you so much.
July 16th, 2019 at 2:06 pm
dwqdhudehqdjq
instagram++ download
live net tv apk
lucky patcher
hotstar app download
September 9th, 2019 at 12:38 pm
Copy My Data Apk Download For Android
https://butt-a-palooza.tumblr.com/
September 23rd, 2019 at 7:21 am
Facebook Video Downloader Online, The Best Free Online Download Tool for FB Videos. Just paste Facebook Video Url and press Facebook Video Save button. You can also use our Chrome Video Downloader to create it simpler.
October 3rd, 2019 at 7:26 am
No matter how much he wants to do it, he bears more significant responsibility. That is to take the family safely to its destination. When you feel so helpless, remember, Allah is on your side.
Dua for unity between husband and wife
January 4th, 2020 at 5:36 am
There are different ways of marketing activities,which is done by many companies to promote their products. Companies’ sales will increase by doing this marketing.Some times trinity kochi reviews people will get tired of these marketing techniques. Thanks for sharing this article, it is informative.
March 28th, 2020 at 9:06 am
I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts. women over 50
March 29th, 2020 at 1:24 am
Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! best accounting laptop
May 5th, 2020 at 2:17 pm
I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts.
May 6th, 2020 at 11:47 am
It’s late finding this exhibit. At any rate, it’s a thing to be alright with that there are such events exist. I agree with your Blog and I will have come back to evaluate it all the more later on so please keep up your exhibit.
May 7th, 2020 at 12:56 pm
However wanna remark on few normal things, The web site style is perfect, the articles is in reality excellent : D. Excellent process, cheer
August 22nd, 2020 at 1:25 am
Here in this article, I am going to share the Domino’s Experience Survey. Domino’s is offering a chance for its customers to take Domino’s Guest Experience Survey.
September 3rd, 2020 at 10:35 am
However wanna remark on few normal things, The web site style is perfect, the articles is in reality excellent : D. Excellent process, cheer
Gratiskortings
abcarrental kortingscode
acculaders kortingscode dagtickets kortingscode
October 12th, 2020 at 3:50 am
I agree with your opinion. It’s so annoying with marketing phone calls fireboy and watergirl
December 31st, 2020 at 12:37 am
Seeing this article is bewildering for us, I am restless to push ahead in my next http://www.a1mumbaiescorts69.com/ article. I need to devastate your articles, I need to take a gander at your next post
January 19th, 2021 at 2:20 am
Thanks for the update and quick reply. I’ll be sure to keep an eye on this thread. Looking for the same issue. Bumped into your thread. Thanks for creating it. Looking forward for solution.
Target Pay and Benefits
January 28th, 2021 at 7:46 am
This is a focal picked resource that you are giving and you part with it perseveringly Call Girls in Mumbai I love seeing site that invite the reasonable improvement of giving a quality resource vain.
February 28th, 2021 at 11:40 pm
Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection.
March 16th, 2021 at 8:26 am
This is a central picked asset that you are giving and you part with it perseveringly Bangalore Escort I love seeing site that welcome the sensible improvement of giving a quality asset vain.
March 16th, 2021 at 8:27 am
I really love the way where it is affecting on my eyes it is Call Girls Service in Bangalore I’m focusing how I might be influenced at whatever point another post has been made.
May 31st, 2021 at 6:07 am
eafsrgdr
June 11th, 2021 at 7:57 am
Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and fapreparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
https://pugslandbreeder.company.com
June 14th, 2021 at 10:43 am
All of Pitbull and puppy are home. Current on shots, deworming, flea treated, health certificate, genetic health guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
https://pitbullbreeder.company.com
June 14th, 2021 at 11:13 pm
Glad to see this surprising article, You are giving motivation, inspiration to us. The substance you spread here is continually epic. Escorts Girls Mumbai
Escort Girl in Mumbai
Escorts Girls in Mumbai
June 28th, 2021 at 2:27 pm
https://savannahbengal.company.com/
August 2nd, 2021 at 10:27 pm
Wow thanks for making this valuable stuff post I really impressed this stuff such a lovely content post TargetPayandBenefits
TargetPayandBenefits login
TragetEHR
September 11th, 2021 at 3:16 pm
Wow, logo, you are gclub on this website. It looks comfortable at best. And very convenient to use at In conclusion, it is awesome.
October 5th, 2021 at 1:02 am
we provide best lahore massage service
October 14th, 2021 at 4:22 am
These 21 things that you do not like anymore while doing marketing same I do not like these marketing things and I usually avoid them tribal braids.
October 14th, 2021 at 7:34 am
You ought to take part in a contest for superlot one of the best blogs online. I am going to highly recommend this site!
November 24th, 2021 at 11:41 am
Buy Latest fashion polo t shirts online from Ndure. Fast Shipping at your doorstep.
The best wide leg trousers for women are in town only at Ndure Log onto our site or visit our stores to get your hands on the best women s trousers suitable for all occasions Each trouser is manufactured keeping in mind comfort, luxury, and ease, casual hangouts Ndures trousers for women are the key to every day comfortability.
January 16th, 2022 at 11:22 am
A Freelance strategic SEO consultant providing Technical, Local and International, and Outreach SEO services for medium and large enterprises.
January 24th, 2022 at 1:20 pm
Wow, I am very fond of the King99 London Town is great for a night tour guide.
June 13th, 2022 at 3:19 am
Top Gun Jacket is on trend right Now a new movie has come whose name is Maverick, has used this jacket which gives killer look So buy this now from Slim Fit Leather Jacket and enjoy 20% off use coupon code GET20
June 28th, 2022 at 3:45 am
Call Girls, a top escort service, offers the country’s most popular and top-notch escorts with the youth’s high energy, enthusiasm and unparalleled dynamics that make them the best female partners in the country. We offer the most popular call girls from abroad and major cities in Pakistan who give you the ultimate choice to stay in and out of bed.
July 18th, 2022 at 3:04 am
Metro shoes offer their customers the highest quality men sports shoes, wallets, Get the best available mens sandals in Pakistan
July 27th, 2022 at 2:43 am
Metro Shoes offers a stunning variety of ladies sandal in their store online. Order now and match the trend.
August 30th, 2022 at 3:25 am
Buy women apparels from chinyere, which is best clothing brands for women providing wide variety of women apparels in Pakistan
September 20th, 2022 at 7:01 am
hp oj4650
September 21st, 2022 at 6:32 am
hp envy 6252
September 30th, 2022 at 2:29 am
So should I install windows 11? If you want the most recent and finest version of Windows, Windows 11 is the way to go. Additionally, you may wish to upgrade to Windows 11 if you desire the most secure version of Windows. Microsoft has spoken extensively about how Windows 11 is secure due to TPM 2.0 and Secure Boot requirements.
should i upgrade to windows 11
October 17th, 2022 at 1:45 pm
Living in St Charles and looking for Moving Services? Murphy family movers is a reliable brand offering cheap moving services of packing and moving in St Charles IL. We Also Provide hassle-free office relocation services in Illinois and we are best family movers in Chicago Illinois. Visit us now.
October 27th, 2022 at 7:32 am
ECS brings the best school shoes for girls and boy. So, grab amazing school shoes online from the ECS store today. The perfect shoes for kids are available in all sizes and the best designs, only from ECS. So, hop on the ECS store today and get the best new school shoes in Pakistan.
October 27th, 2022 at 8:46 am
Borjan offers its customers the best Men’s slip on shoes online in Pakistan. We have the highest quality slip ons shoes for men and boys in Pakistan for the most affordable prices. Get Borjan’s amazing collection of slip ons shoes for boys online. Get your favourite shoes for men from Borjan to keep yourself in style and comfort at the same time.
October 28th, 2022 at 7:36 am
Metro shoes offer their customers the highest quality loafers and loafer shoes. Get only the best available loafer shoes for girls in Pakistan, today. So, buy the best loafer shoes online from Metro shoes. We bring you only the highest quality loafers for women.
December 2nd, 2022 at 7:32 am
I Would Like To You Thanks For This Post Thanks For Sharing Us CCTV Camera Installation In Delhi
January 25th, 2023 at 4:07 am
Informasi tentang anime movie lirik terbaru.
January 30th, 2023 at 8:35 pm
Very useful information. Visit!
January 30th, 2023 at 8:37 pm
Thanks for this posting!
January 30th, 2023 at 8:40 pm
Liburan? Liburan Banten aja!
February 15th, 2023 at 11:16 am
While working at my previous practice management software free solution company, I came across this blog. Your blog was both entertaining and informative. Thank you for providing this helpful information.
May 11th, 2023 at 5:05 am
We provide a service called cheap windows vps remote desktop which enables users to remotely access and manage a computer or other device from any location at any time. Service providers provide safe, dependable, and user-friendly remote access to computers and other devices.
June 1st, 2023 at 11:29 pm
Book Pune call girls @ WhatsApp Number 8824438329. If you visit Pune, there is no doubt that sexual desires must be fulfilled. Whenever we feel …
June 5th, 2023 at 3:47 am
If you want to make your mind happy then you can do all kinds of happiness. You can book the girl of your choice in our agency Vasant Kunj Escorts. All kinds of services are provided on our website like hotel service office service house Service and many other types of service are given and this is safe and good Escorts agency or you can book every type of girl like Hot Bhabhi Housewife Russian Girl Airhostess.
June 5th, 2023 at 6:56 am
My name is Jasdeep Bajwa I live in Delhi and I am a beautiful sexy model escorts girl and I work in Saket Escorts Saket Escorts gives you a lot of facility you can meet any type of girl and enjoy your life You can do it or you can call and call Top Model Celebrity Foreign Indian Sexy Girl
June 15th, 2023 at 5:19 am
Great post! Want to Enhance your website’s visibility and authority? With #ARM Worldwide’s Off Page SEO Services. Their expert team implements proven strategies to build quality backlinks, improve rankings, and drive organic traffic.
June 19th, 2023 at 7:33 am
Fußpflegestuhl elektrisch is a German term that translates to “electric foot care chair” in English. It refers to a specialized chair that is used in podiatry, nail salons, and other foot care settings to provide a comfortable and adjustable seating arrangement for clients undergoing foot treatments.
June 21st, 2023 at 4:24 am
Experience the elegance of traditional Jellabiya dresses with Maples Closet. Browse our online store to buy Jellabiya dress online in UAE, embracing the allure of modest fashion. Discover our exquisite collection of abayas, bags, and more, and elevate your style effortlessly. Shop now for the perfect blend of tradition and modernity
July 5th, 2023 at 9:48 pm
This blog is really informative thank you for sharing this and if you guys are looking for india top ngo then must visit Save the children.
July 19th, 2023 at 5:42 pm
amazing article Bohemia Market
Incognito Market
Kingdom Market
Mgm Grand Market
August 1st, 2023 at 5:03 am
Great post! Keep up the good work. If you are looking for the best technical audit services then #ARM Worldwide offers a thorough website technical audit to assess and optimize your website’s technical aspects. Identify and resolve issues related to site speed, indexing, site structure, and more to improve search engine visibility and user experience.
September 5th, 2023 at 3:22 am
Welcome the new baby boy with a personalised touch. Our range of personalised baby boy giftsincludes an array of charming items that can be customised with his name or initials. From cuddly blankets to playful onesies, these gifts are sure to make a lasting impression on the new parents and their bundle of joy.
October 24th, 2023 at 2:36 am
Simplify your tax obligations with BSNS Consulting’s comprehensive Taxation Services. Our experienced tax professionals are well-versed in the intricacies of tax regulations, ensuring compliance while maximising your tax efficiency. Trust us to handle your tax planning, filing, and other tax-related matters, so you can focus on what matters most – growing your business.
October 25th, 2023 at 1:17 am
Experience the power of virtual private servers without breaking the bank with our Cheap VPS Linux Hosting. Our budget-friendly plans offer the flexibility and control of a VPS environment, combined with the reliability of Linux. Whether you’re a developer seeking a test environment or a small business looking for cost-effective hosting, our plans deliver robust performance, root access, and seamless scalability – all at an unbeatable price. Join the Linux VPS revolution without compromising on quality or your budget.
October 25th, 2023 at 1:58 am
A friseureinrichtung outlet is a store that offers discounted furniture and equipment for hair salons. Here, hairstylists can acquire high-quality furnishings at more affordable rates.Discover fantastic deals and discounts on hair salon furnishings at our Hair Salon Furnishings Outlet. Whether you’re a salon owner looking to revamp your space or a hairstylist in need of high-quality equipment, our outlet is your one-stop destination for affordable and stylish salon furnishings.
November 20th, 2023 at 7:32 pm
Great article
December 1st, 2023 at 2:30 am
Lots of information in it thanks for sharing.
Massage center in Lahore
December 10th, 2023 at 3:37 am
Red CL3251AH LED CL3251BH 5-digit 3651AS 7-Segment 3651BS Display
December 10th, 2023 at 3:37 am
Red emitting CL3251AH LED CL3251BH 5-digit 3651AS 7-Segment 3651BS Display
December 15th, 2023 at 7:12 am
Pero muchas veces algunos usuarios pueden violar reglas y regulaciones, y usar esta plataforma http://www.tmoes.com para difundir odio y violencia en la sociedad y la comunidad de usuarios, lo que debería ser restringido.
January 2nd, 2024 at 4:12 am
Discover your dream townhouse for sale new westminster. Explore a range of attractive properties and find the perfect home for you in this vibrant city. Start your search today.Browse listings, explore amenities, and find the perfect townhome in this charming British Columbia community
January 15th, 2024 at 3:23 am
Thanks for sharing and also visit
Massage center in Lahore for your wellness and relaxation.
March 22nd, 2024 at 12:38 am
Revamp your salon effortlessly with TipTop-Einrichtung’s Friseureinrichtung komplett set. Our all-in-one sets include everything you need for a stylish and functional hairdressing space. From comfy chairs to practical tools, TipTop-Einrichtung ensures a hassle-free solution for your salon setup. Elevate your styling experience with our simple yet comprehensive complete sets.
April 19th, 2024 at 1:01 am
In this lively area, Westminster houses offer a variety of housing possibilities. There is a property to suit every taste and lifestyle, from roomy family homes to quaint cottages. Westminster presents a compelling option for homeowners due to its neighborhood charm, facilities, and handy location. Look through Westminster residences’ uniqueness and variety to find the perfect place to call home.
May 6th, 2024 at 2:32 am
Discover exquisite New Westminster houses with Vallee Real Estate. Explore stunning homes in this vibrant community. Find your perfect match and experience luxury living at its finest. Trust Vallee Real Estate to guide you to your dream home.