Another Nail in Print’s Coffin
May 17th, 2010 by Bob Bly
According to an article in The Record (5/15/10), here is how average daily media use breaks down among 8 to 18-year-olds:
*Television — 4 hours and 29 minutes.
*Music/audio — 2 hours and 31 minutes.
*Computer — 1 hour and 29 minutes.
*Video games — 1 hour and 13 minutes.
*Print — 38 minutes.
This entry was posted on Monday, May 17th, 2010 at 1:42 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 17th, 2010 at 4:30 pm
Sad I wonder if their print media consumption is really even that high.
May 17th, 2010 at 6:31 pm
I am surprised that print consumption is that high.
May 18th, 2010 at 5:25 am
That ads up to 10 hours and 20 minutes. Do kids really waste that much time per day?
May 18th, 2010 at 8:58 am
The common debate among any and all media, including print, television and radio, is how to capture and keep the youth market.
My second observation is does this include the online companion for print publications? Certain print pubs might have higher young readership for their online versions.
May 18th, 2010 at 9:44 am
I’d be more interested in seeing the category “Print” turned into “Reading” time. It matters little where youth get their reading material…as long as they read!
May 18th, 2010 at 12:19 pm
I would be interested to see this compared to the 19 – 29 year old group, then the 30 – 39 etc…
I think we might consume more “print” as we get older (i.e. how many teens read the newspaper?)
Obviously, if the older groups show the same patterns, or close, we might be trending towards the “death of print”.
May 18th, 2010 at 12:57 pm
I’m amazed that television is hanging in there, considering how people have gotten used to receiving everything through the Internet.
May 20th, 2010 at 8:00 am
Yup.
I had one client who had gotten about 60 responses from their ads when they started advertising… then it dwindled down to 25 and, they are constantly in the RED…longing so hard for the good ol’ days.
I managed to rescue their ad, turn things around for them, get them the numbers they want plus – reduce their costs at the same time, all, while fighting really retarded regulations the newspaper publishers impose on advertisers which literally kill off response.
For example, one of the regulations I had to fight was this… literally word for word;
“Font type used should not be similar to the respective publications the advertisement
is placed. Sans Serifs font types (without tails) should be used.”
The other is…
“The word ADVERTISEMENT or ADVERTISING FEATURE is to be conspicuously shown…”
(Gary Halbert has a very good suggestion on how to side step this one, but it’ll add about $100 per insertion for his tactic to work)
And a whole plethora of words that are banned. Advertisers cannot use certain words in the ads or risk the ad being disapproved.
These newspapers deserve what’s coming to them, people are moving online and papers will die a certain death.
There’s even a website dedicated to this;
newspaperdeathwatch.com
Sayonara newspaper…
P.S.: I was combing about 15 magazines from Australia, USA, UK and Singapore at my local Borders and found ZERO proper direct response ad. That’s a very telling sign, I thought to myself, I repeated the process with The International Herald, Wall Street Journal and a handful more international papers, results?… SAME THING. Zero proper direct response ads. Game over “offline”.
May 21st, 2010 at 12:22 am
this is interesting statistics, I’ve never thought that print has so much influence over the others.
Must be a very good copy I guess… 🙂
May 24th, 2010 at 6:46 pm
I would like to see those statistic broken down by age group. My experience shows a very sharp division along age lines. Individuals over 50 spend much more than 38 minutes a day in the consumption of print media. It’s all about the target audience.
August 2nd, 2013 at 6:29 am
It’s not often simple to stay favourable, but surrounding myself with fantastic friends in addition to a suportive family members always causes it to be less difficult. I remind myself continuously that each day is actually a gift, and we have been fortunate to wake up each and every morning and just take component in it…
August 5th, 2013 at 9:40 am
I think the admin of this web page is truly working hard for his web page, as here every material is quality based material.|
August 5th, 2013 at 9:44 pm
I’ve study not a single write-up in your blog. You’re a major lad
August 8th, 2013 at 2:10 am
Hiya! I simply would like to give an enormous thumbs up for the great info you have right here on this post. I will probably be coming again to your weblog for extra soon.
August 8th, 2013 at 3:56 am
Every single single woman delivers their own someone special so, who supports the answer on these guys,tiffany and co 925 bracelet, kisses. To your prospects, the girl with particular. So wish to provide their very own feelings to be able to the lady’s. Give her an actual tiffany bracelet romantic heart is the greatest procedure, correctly appears to be exquisite and possesses a wonderful root that means. It’s surely a cute a good enough to generate might not be lover love keep in mind this.
August 8th, 2013 at 8:04 pm
The demand was sky tall for the nike air jordan XI Retro “Concord” sneakers, which brick and mortar at $180 and perhaps they are based on every design that originally went on good discounts in 1995. Folks were now wild for these kind of people they jumped by using hoops (pun intended) to get these kinds of.
August 13th, 2013 at 8:12 am
The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I truly thought youd have something fascinating to say. All I hear is a bunch of whining about something that you possibly can fix for those who werent too busy looking for attention.
August 16th, 2013 at 11:30 pm
hello there and thank you for your information – I’ve definitely picked up anything new from right here. I did however experience several technical points the usage of this web site, since I experienced to reload the site a lot of instances previous to I may get it to load correctly. I were considering in case your web host is OK? No longer that I am complaining, however sluggish loading cases instances will often have an effect on your placement in google and could injury your high quality rating if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my e-mail and could glance out for a lot extra of your respective interesting content. Ensure that you replace this again very soon..
August 22nd, 2013 at 11:51 pm
Precisely what is awesome content! This genuinely pays to, thought-provoking particulars with enchanting viewpoints and content. I’m very impressed cooperatively with almost every man or women aged prolonged extended collectively and your constructing and intend to go back to locate numerous even extra composed composed articles posts content composed composed composed articles content composed articles content articles or blog posts composed by you. Appreciate sharing this.
August 23rd, 2013 at 6:00 am
Some people are eager to watch funny video clips, however I like to watch terrible movies on YouTube.
August 30th, 2013 at 11:30 pm
Following study handful of from the articles in your website presently, and i enjoy your method of blogging. I tag it to my favorites net net site list and will be checking back soon. Please check out my web web site as well and let me recognize your thought.
September 3rd, 2013 at 7:33 am
I always spent my half an hour to read this weblog’s posts daily along with a mug of coffee.
September 3rd, 2013 at 10:45 pm
Outstanding information it is really. Friend on mine has been seeking for this update.
September 18th, 2013 at 4:35 pm
Good post on this topic not often meet, few want to dig so deep, I liked your opinion
September 27th, 2013 at 9:55 pm
It’s onerous to find educated folks on this subject, but you sound like you realize what you’re talking about! Thanks
November 4th, 2013 at 10:30 pm
Individuals exploring for virtually any bit virtually any high-quality articles or weblog posts on that type of space . Exploring in Yahoo I finally located this website. Studying this info Thus i am delighted to prove that May a remarkably correct uncanny feeling I found out exactly what I had created. I lots surely will to try to do not forget this site and allow it a physique regularly.
November 16th, 2013 at 12:40 pm
Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between usability and visual appearance. I must say you have done a awesome job with this. In addition, the blog loads very quick for me on Internet explorer. Superb Blog!
December 1st, 2013 at 8:37 pm
Thank you a lot for giving everyone an exceptionally breathtaking possiblity to read articles and blog posts from this web site. It’s usually so beneficial and as well , jam-packed with fun for me personally and my office friends to search your website at the least thrice every week to see the fresh guidance you have. Not to mention, we’re always contented with all the breathtaking hints you give. Selected two ideas in this post are unequivocally the most beneficial I have had.
February 22nd, 2014 at 3:00 am
I think a visualized display can be enhanced then simply a effortless text, if information are defined in pictures one can effortlessly be familiar with these.
March 14th, 2014 at 7:10 pm
You might have demonstrated that you are qualified to produce within this issue. The facts which you mention and also the understanding as well as understanding of these materials clearly demonstrate that you will have a large amount of experience.
April 2nd, 2014 at 3:32 pm
Attractive part of content. I just stumbled upon your web site and in accession capital to claim that I acquire in fact enjoyed account your blog posts. Any way I?ll be subscribing to your feeds and even I achievement you get entry to constantly rapidly.
December 31st, 2016 at 6:55 am
http://www.anobii.com/groups/01502bfd6f41963698/ – survey
https://pillar.bandcamp.com/
March 28th, 2019 at 7:00 am
Now the stalking and intimidation has started. Ladies, I implore you, even if you can’t quite put your finger on it but you just know something’s not right – walk away.
February 22nd, 2021 at 4:46 am
The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one.https://www.infobrez.com/stand-alone-payroll-software
June 11th, 2021 at 8:59 am
Bringing home a new puppy is a wonderful experience involving the whole overwhelming at first, but by offering our customers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
https://pugslandbreeder.company.com
June 28th, 2021 at 9:05 pm
https://savannahbengal.company.com/
January 14th, 2022 at 10:36 am
Shop best quality Sandals for girls from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Sandals for girls are made from best quality materials, with soft shoe sole. Style a chic look in best quality Sandals for women. At Ndure, we have fashion for every one of You.
Shop best quality Women’s Athleisure and women sports shoesfrom Ndure. Shop Jogger Shoes for Girls from a wide range of colours and styles, available exclusively. Ndure Women's Athleisure and Ladies Sports Shoes are made from best quality materials, with soft sole. At Ndure, we have fashion for every one of You.
June 21st, 2022 at 9:04 am
Chinyere is top clothing brand of Pakistan. They have top design of women apparels.
September 7th, 2022 at 1:56 pm
I need to find a good Irish bar and grill in Folsom.
September 23rd, 2022 at 4:20 am
Borjan offers its customers the best shoes for men in Pakistan. We have the highest quality mens shoes and leather shoes in Pakistan for great prices.
September 26th, 2022 at 10:51 am
The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days.
October 27th, 2022 at 7:29 pm
Discover the latest Pakistani velvet dress design at Jazmin and get the best collection. Our latest collection give you a stylish and pretty look. Grab your favorite dresses now at reasonable prices.
November 7th, 2022 at 5:58 am
Website development Ireland and Dublin offer a complete digital solution for taking your business online. Our Award Winning Agency not only devises strategies for your brand, but we own it like our own.
January 6th, 2023 at 4:01 am
Business Analyst produces reports that will be presented to Microsoft end-customers, sellers and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to Customer.
January 13th, 2023 at 8:39 am
Luxury Rooms are provided by FlightsnTravel to you while you are on your vacation with your family or your friends.
February 23rd, 2023 at 6:29 am
Your blog provided us with valuable information. I am looking forward to read more blog posts from here keep it up!!Renfield Dracula Nicolas Cage Coat
April 7th, 2023 at 2:23 am
great blog for information and love it
https://dev.to/alpha_ag_
May 22nd, 2023 at 12:47 am
Hosting companies that provide virtual private server plans for Windows operating systems at a reasonable price, they are cheap windows vps hosting. These plans often offer a range of customizable resources and features, including as RAM, storage, and CPU cores, to meet a variety of hosting requirements.
July 7th, 2023 at 3:12 am
Excellent post, as well as additional comments! I know someone very much in need of this…and will pass on.
Tintoretta Tattoo Studio – Kansas City
Clinica Hispana Del Metroplex – Dallas
September 6th, 2023 at 3:15 am
Cheap VPS Unmetered bandwidth, allowing you to transfer data without worrying about overage charges. Ideal for resource-intensive applications and websites seeking consistent performance.
October 26th, 2023 at 6:50 am
Conveniently sell your computer scrap with We Buy Dead Stocks, your computer scrap buyers near me. We understand the importance of data security and environmental responsibility, ensuring your electronic waste is handled with care and professionalism. Get competitive pricing for your surplus assets today.
October 26th, 2023 at 6:51 am
We Buy Dead Stocks excels in the purchase of electronic scrap, transforming outdated electronics into cash. As the largest dead stocks buyer in the UAE, we pride ourselves on quality, sustainability, and top-tier pricing. Make the smart choice and sell your electronic scrap with us.
October 26th, 2023 at 7:35 am
Based in Pakistan, BSNS Consulting is a leading Digital Marketing Agency Islamabad. Our talented team of marketers, designers, and strategists collaborates to create impactful digital campaigns that resonate with your target audience. With a focus on innovation and results, we empower your brand to thrive in the digital landscape.
October 31st, 2023 at 6:25 am
Revitalise your machinery setup with the diverse range of used breakers available at We Sell Dead Lots. Our carefully sourced inventory reflects quality and value, making it easier than ever to discover the right used breakers to meet your specific operational demands. Experience excellence in equipment procurement through our dedicated platform.
November 2nd, 2023 at 2:00 am
IhostVPS is a premier VPS hosting provider in the USA. Our cutting-edge infrastructure ensures lightning-fast performance and unparalleled reliability. With our user-friendly control panel and expert support, we empower businesses and individuals to harness the power of USA VPS hosting for their online ventures.
November 6th, 2023 at 12:35 am
CaVPS Host offers budget-friendly Windows VPS solutions with seamless remote desktop access. Experience high-performance computing without breaking the bank. Our services ensure a cost-effective yet Cheap Windows VPS Remote Desktopenvironment for your applications and data.
November 14th, 2023 at 2:01 am
The Friseur bedienungsplatz is the space where the hairdresser provides their services to the client. This area often includes the client’s chair, mirror, and all necessary tools.
December 10th, 2023 at 11:49 pm
Make a lasting impression at the next baby shower with our thoughtfully curated baby shower gifts. Our selection features an array of unique and practical items that new parents will love. From adorable clothing sets to useful baby care essentials, our baby shower gifts are designed to help parents prepare for their new arrival and create beautiful memories.
May 2nd, 2024 at 2:36 am
With our Friseurstuhl herren at TipTop-Einrichtung,experience the ultimate in comfort and style. As your go-to internet merchant, we supply premium hairdressing goods from leading brands, guaranteeing satisfaction and quality. With its elegant and utilitarian design, this Friseurstuhl herren will elevate your salon experience. Look through our inventory whenever you want to find the ideal addition for your salon.
May 20th, 2024 at 1:09 am
Discover your dream Townhouse for sale in New Westminster with Vallee Real Estate. Explore modern living spaces, exceptional amenities, and vibrant communities in this sought-after area. Find your perfect home today with Vallee Real Estate’s expert guidance and personalized service.