Bob Bly on YouTube!
November 19th, 2007 by Bob Bly
“Dad,” my oldest son Alex called from our living room, where we keep one of our family PCs at home. “You’re on YouTube!”
And he’s right:
http://www.youtube.com/watch?v=aLnD6YyyVD4
I didn’t know it, but a conference promoter put video of my speaking at his Internet marketing event on You Tube.
My questions is: does this benefit me in any way? How can I measure it?
In my old age, I am being dragged kicking and screamining into the brave new world of Web 2.0 — and I have barely begun to master Web 1.0!
Do YOU market with social media? Does it work? How do you know?
This entry was posted on Monday, November 19th, 2007 at 3:15 pm and is filed under General, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 19th, 2007 at 4:06 pm
Welcome to the dark side, Bob. [insert sound of evil laughter]
November 19th, 2007 at 4:12 pm
YouTube? I don’t think there’s a way to measure the benefit of that. Might be good as a conversation starter, though. I have a MySpace page, but it doesn’t do me any good in terms of marketing. If Anything, I just use it to hobknob with other copywriters. As with Web logging, there’s that disconnect of being unable to track whether it’s bringing in any business beyond the odd user mentioning that they saw you on YouTube or bought a product because of your Web log.
November 19th, 2007 at 4:57 pm
I don’t know how to track it, but I do think it helps to offer brief video snippets on your web site or blog.
I don’t have the equipment to do that on my blog. But I do have some business friends who do. They might be willing to help me create a podcast or two.
But I agree about the learning curve. More than that, this all takes time. And you might find other activities more profitable like maybe — writing copy?
November 19th, 2007 at 9:37 pm
The only social kind of marketing I’ve done is insert our website name as my profile picture on Facebook, and we did see a surge in web visitors afterward. Not that it was in any way an accurate form of tracking. I know Dr. Mercola of mercola.com uses youtube all the time, but I don’t know if he’s able to track it either. I imagine charisma and physical presence would also play a role in how successful that sort of thing would be.
I bet it won’t be long before you have all the answers, though. I’ll be waiting!
November 20th, 2007 at 7:59 am
Hi Bob
Here’s one way that video has benefited you:
I watched it…..and give this comment and advice.
That is, without question, the most boring, obnoxious and counter-productive introduction I have ever heard.
I assume you wrote it?? If I was in the audience I wouldn’t believe anything you say because your intro was so boring.
Tell me you didn’t write it Bob!
Cheers.
November 20th, 2007 at 8:20 am
There are worse intros. I gave a half hour speech at the last 4A’s management conference in April.
The chairman, a gentleman named Anthony Hopp of Campbell-Ewald introduced me this way:
“Our next fellow claims to have started an ad agency with an initial capitalization of two dollars and fity cents and turned it into a business with more than a billion dollars in media spending.”
Only my advancing years and new found respect for decorum kept me from throwing a pie in his face. Or claiming to throw a pie in his face.
November 20th, 2007 at 9:20 am
Brendon: Of course I didn’t write it.
Tom: To invite someone to speak, especially without compensation (don’t know if that was the case with you, but with 4A’s, I suspect it was), and then insult him, takes rudeness to a whole new level. Completely unacceptable, and I hope you told him after the talk how offensive his intro was. If not, it’s not too late to e-mail him now….
November 20th, 2007 at 10:39 am
I’m not clear what the offensive part of Tom’s intro was. If this is indeed the story of Tom’s business, then it sounds pretty straightforward to me. It actually would intrique me as someone in the audience…Wow, someone who started a successful ad biz with less than $3! I’d be leaning forward in my chair to hear every word!
November 21st, 2007 at 3:26 pm
I don’t know about the whole social media thing…but I think online video is exciting and fabulous.
I’ve heard a number of internet marketers say they’ve tested it against a sales page with no video–and the difference is pretty vast. Video with a good message spikes up sales consistently.
And Bob, in your case, this video (or another) would be a great addition on your site for advertising an upcoming seminar. (no brainer)
(I’d edit it though to leave out that long winded intro)
November 22nd, 2007 at 2:44 pm
Yes, The web 2.0 isn’t a fad, it’s real. Actually, just the fact that you have a blog is the proof that you are INSIDE the web 2.0.
Better yet, you are a web 2.0 veteran… Your blog is more than 2 years old!
While video isn’t an ‘obligation’, it does help with conversion.
I was promoting a webmaster product on one of my sites (with seo), and never made a sale.
I added a video to the page, and I made a sale the day after. I have many examples like this.
November 22nd, 2007 at 4:29 pm
Bob;
Saw that up on YouTube because somehow it was tagged about white papers.
When was that taken??
Happy Thanksgiving to you and your family!
Mike
November 23rd, 2007 at 11:43 am
Bob, do people find you by your name? Do use website tracking? Knowing how people find you and your site are very important. A search for Bob Bly shows Google giving you site links. Many website owners would literally kill to have site links in Google for their website.
Take advantage of this “love” from Google and create some short YouTube videos. In very little time, a search for your name will also display those videos as well.
I have recently worked on a project for a blogger that included YouTube videos with great results, considering the cost, (free). For quite some time, those videos provided a significant flow of visitors and the videos have almost 30k views total.
November 24th, 2007 at 8:48 am
I prepared a short, 30-second commercial for a concert my employer was promoting. Nothing fancy: a montage of photos, titles, narrative and music. I placed it on YouTube (you can see it on the YouTube channel http://www.youtube.com/robertdigger). It was viewed over 400 times and is still getting viewed, and the concert was over a month ago. Since I am doing nothing to promote the video, and the featured composer is not well known in the U.S., that is a huge success (I was expecting maybe 50 views in total).
Online video is a great marketing tool, and those who don’t use it are going to get left behind.
November 24th, 2007 at 9:57 am
Robert: But how do you translate views into sales? Is there any way to know? If they watch but do not buy, what good does it do me?
Franck: Actually the blog’s 3-year anniversary is this month! Launched late in November 2004.
Michael: It was filmed in San Antonio at Joel Christopher’s Internet marketing workshop a year or so ago, at least.
November 24th, 2007 at 11:31 pm
Bob: How do TV commercials work? It is also hard to measure rates of conversion for that medium, yet that hasn’t scared TV advertisers away. Online video is a whole new concept, and will require a whole new way of thinking by advertisers on how to use the medium. But the time to start experimenting with it is now, I believe, and it WILL take some experimentation. One way to get measurement: I haven’t seen this yet, but I’m quite sure that it is technically feasible to have a “click to buy” link around the perimeter of the video or in the video description. This could give advertisers an opportunity to track and understand conversion of views into sales. Also, you could embed the video into a website page with the same click to buy buttons and then track pageviews/video views/click through to sales that way.
November 25th, 2007 at 10:55 am
My dog is on YouTube (Crazy Greyhound) and has gotten 16,000 hits and counting. People search YouTube more for fun then learning right now. My informal research tells me that people are searching for music or TV videos; parodies (e.g., parodies of Plain White T’s song “Hey There Delilah” and jokes; and then what are the current ‘most popular and most viewed videos.’
However, there are some great ads (see Sony’s Bravia TV ad – ‘paint falling’)posted, PSAs like one from ASPCA featuring singer/songwriter Sarah McLachlan, and videos like Bob’s — so there is some marketing and content of substance.
My opinion is that iTunes is the right/best place right now to post business videos and podcasts.
November 25th, 2007 at 1:53 pm
There is a downside – this stuff has an long shelf-life. Friend of mine told me a story about the guy he works for, or rather the guy’s son. At a graduation event, the son who was playing in a band on stage, mooned the audience. Funny, probably, at the time. It was videoed and now resides on youtube – forever.
The son is trying to get into a prestigious ivy league. Later, when he goes for a job, perhaps someone will google this.
The point is not everything we do in life is ready for prime time.
November 26th, 2007 at 9:18 am
Kelja: ExecuNet at http://www.execunet.com sells a report on “Digital Dirt” — how to manage your reputation online. Recently, a young woman in NYC didn’t get into her choice of law school because of sexy videos of herself she posted online.
November 30th, 2007 at 5:35 pm
I’m in the process now of doing a white paper on New Social Media, and interviewed Drayton Bird about his opinions on it–since he was pals with the late, great, David Ogilvy, and has seen his share of changes over the years. His comments were VERY enlightening. I’ll have snippets up on my blog in the next week or so.
Basically, though, what marketers have to remember about this new Web 2.0 stuff is that it’s just another medium for relaying messages, and it isn’t going to replace current methods. Use it to learn about what your prospects want–and how they want it–but don’t let technology get in the way of always be a student of human nature FIRST.
We’re still reading mail, aren’t we?
December 6th, 2007 at 4:36 pm
I think Web 2.0 is simply making us remember that successful marketing is based on building good relationships with our prospective and current customers.
I, for one, will be glad to see the “carnival barker” approach of a lot of Web 1.0 sites fade into the sunset… or get tossed on the rubbish heap of history.
January 14th, 2008 at 2:07 am
I am not sure why tracking is difficult.
My tracker shows a “From” source and that is enough.
Video has come of age since most of the internet has High speed access.
Youtube and the “look-a-likes are where everything is moving now.
Audio versus the Written Word and Video.
This creates much more of a connection with your prospect that ever before. And faster trust = more sales faster.
Video + shorter sales copy is key here IMHO.
Sell with video – learn it, do it.
Jim
OH, we all have video capability built into our computers now> Start, Programs, accressories, Windows Movie Make).
Google how to use it (free) and here is a free audio creator and editor (pro):
Google “Audacity”.
No need for a better one (IMHO).
Get a good Mic. $50 at Wally World.
January 15th, 2008 at 2:48 pm
Also, Camtasia Studio 3 is FREE now!
Hurry while it lasts,
Jim
January 16th, 2008 at 6:10 pm
http://sooboth.blogspot.com
April 16th, 2008 at 3:20 am
Without an accurate tracking, there is little point in trying something new. We just don’t know if it works or not, right? I think this is a similar situation
@Jim…I think we are talking about “conversions”, not traffic sources here
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March 1st, 2014 at 9:37 am
Have mechanisms for feedback at every important point in your business process, and that
includes soliciting ideas from customers on how to make improvements.
Then I can assign the ad to run in different email
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other viewpoints in your book.
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Thank you Bob & Bly.
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