Improving Sales Lead Quality
May 6th, 2009 by Bob Bly
What is a “quality” sales lead?
For me, a high quality sales lead is someone who:
A–Already knows who I am.
B–Is predisposed to hiring me.
C–Does not shop for copywriting services looking for the low bid.
Of course, not all self-promotion and marketing generates sales leads of equal quality.
For my freelance copywriting services, the best sources of quality sales leads, in order, are:
1–Referrals from clients and others.
2–Marketers who know and read my books or articles (a lot of them say they also read my blog, but it is the books and articles that prompt them to call me).
3–My e-newsletter subscribers.
4–People who have attended one of my seminars or talks.
5–Direct mail-generated leads.
Of these, the referrals and book readers are nearly neck and neck for the top spot.
The marketing channels that generate the LOWEST quality sales leads for me (price shoppers or those unschooled in the value of copy) are in order):
1–Organic search (means they are shopping for copywriters and therefore not predisposed to hire me vs. anyone else).
2–Classified or space ads in marketing publications.
3–Directories (e.g., Who’s Charging What) — they attract shoppers.
Would you rate the sources of your best and worst quality sales leads similar to me?
Or is your experience different?
Note: I did not rank PPC because I do not advertise my copywriting services online. And I don’t include social networking because I really don’t use it much, though I have started Twittering.
This entry was posted on Wednesday, May 6th, 2009 at 12:58 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 6th, 2009 at 3:07 pm
I’ve been wondering about this. I’ve recently started a mailing list, and I’m upto 525 subscribers. I’ve been wondering how I can figure out which ones are actually interested in what i have to say? I guess one indication are the amount of people that arent unsubscribing.
May 6th, 2009 at 6:30 pm
I certainly rank my marketing ‘success’ in regards to the quality and ‘ready to hand over money’ level of the prospect very similar to yourself Bob.
My ‘Long Time Followers’ (or ‘Blog Readers’) and ‘Friend of Friend Referals’ are at the top of my list as they give me the customers with the smallest focus on ‘price’.
May 7th, 2009 at 12:40 pm
I agree that client referrals are the best, but if you’re truly demonstrating value and making your website about your ideal clients and their problems, I believe that you’ll find that the price shoppers fall by the wayside.
May 13th, 2009 at 10:55 am
Bob,
Thanks for sharing this with us. I agree with most of your ranking but I am surprised by the lack of success with Organic Search.
I have found this to work well in the early stages of the buying decision. Prospects who find my company through one of the search engines become more aware of my services or solutions. Yes, people are comparing me with other service providers but it is not always a price issue. Many a time, all they need is a price range rather than an exact quote at this stage in order to make an initial decision to proceed with the project.
Just this morning I got a call from someone who found me through Google who wanted help with lead generation. After talking to him, I found out that he really needed a telemarketing company to set appointments and not a marketing firm like mine. Even though I was not the right fit, I told him so, he agreed to sign up for my newsletter to stay in touch.
Will he become a qualified lead? Only time will tell.
June 8th, 2009 at 9:00 am
I’d also agree that client referals offer the best quality of sales lead however there is also a lot of value to be found in organic search and this source of lead shouldnt be underestimated.
September 6th, 2010 at 12:39 am
Hi Bob,
Stephen Law, Freelance Telemarketing Expert here – I think for most people, the differentiatior can be based on the ability to sell to someone.
If someone is referred to you, this requires the least amount of ‘selling’ to win business because they are already familiar with the quality that you offer. Conversely, the less you know someone, the greater the requirement for sales skills.
Kind regards,
Stephen SL-Freelance
April 23rd, 2014 at 5:08 pm
My spouse and I stumbled over here coming from a different website and thought
I should check things out. I like what I see so now i am following you.
Look forward to checking out your web page yet again.
September 25th, 2019 at 2:18 am
Thanks for sharing wonderful information
shopuskartonlie shopping site
October 13th, 2019 at 12:24 pm
On https://bestparentalcontrolapps.com/android-free/ you can read more about Parental Control Apps for Android. I had such experience recently
October 30th, 2019 at 3:34 pm
The code works fine as long as the tool has something in the output queue. However, if there is nothing in the output of the device, the code is anonymous with no name or indication. You mentioned bestessay.org to us. Can anyone confirm if it is intended, if it is a mistake or if I have done something wrong?
December 8th, 2019 at 3:48 am
I certainly rank my marketing ‘success’ in regards to the quality and ‘ready to hand over money’ level of the prospect very similar to yourself Bob. and my best method of marketing is the plussnapchat
January 6th, 2020 at 11:48 am
I can recommend you to check https://steemit.com/flexispy/@incele/flexispy-nedir-flexispy-a-ait-yorum-ve-sikayetler out if you want to know more about Parental Controls. It was useful to read for me and my friends
February 14th, 2020 at 5:14 am
Thanks for giving tips on how we can improve our sales lead quality. I will definitely use these tips to improve my Office setup business sales.
February 16th, 2020 at 3:01 am
torebka chanel
April 29th, 2020 at 12:43 pm
It’s a very informative post for us. I have visited hope you will share quality blogs. I bookmark this post for future reference. Different software programs show different error messages for the MSVCP140.dll Missing error. But if it has something to suffice with the deal missing file, it will tell you strictly in the error message.
May 14th, 2020 at 5:05 am
Well, post. Thanks for sharing this wonderful information with us. Enjoy FaceTime for PC. Facetime is a software to be had on Android and iOS that you can use for live conversations.
August 2nd, 2020 at 3:42 am
I agree that client referrals are the best, but if you’re truly demonstrating value and making your website about your ideal clients and their problems, I believe that you’ll find that the price shoppers fall by the wayside.
August 26th, 2020 at 12:43 am
we offered many packaged deals. You can buy multiple treatments for a reduced rate. Our services acupuncture san antonio, Chinese herbs, Facial rejuvenation, lymphatic drainage therapy, craniosacral therapy, cupping, etc. we also offer discounted rates for pre-paid packages.
September 8th, 2020 at 1:35 pm
https://mphoneguide.com/
September 8th, 2020 at 1:37 pm
https://bestlaunchers.com
January 13th, 2021 at 12:51 am
Here is our full guide to 2021 Chiefs vs Hurricanes Super Rugby live or watching it on TV. How to live Canes vs Chiefs Live and watch Hurricanes vs Chiefs Super Rugby Aotearoa Television, Radio and Online.
January 19th, 2021 at 9:45 am
Nice article!
June 11th, 2021 at 9:47 am
Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and family. Owning a pug puppy or French Bulldog puppy is hard worrespectable families
https://pugslandbreeder.company.com
June 28th, 2021 at 10:14 pm
https://savannahbengal.company.com/
January 5th, 2022 at 11:10 am
Thanks a lot for this lovely article! 🙂
https://haneen.one/
January 10th, 2022 at 10:39 am
Shop best quality sneakers shoes for men and Sneakers from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Men’s Casual Shoes and Sneakers are made from best quality materials, with soft sole. Style a handsome look in Ndure Shoes. At Ndure, we have fashion for every one of You.
May 7th, 2022 at 3:30 am
Especially Alaska and Hawaii restaurants tend to have slightly higher prices, Taco Bell Menu Breakfast with prices 2022 whereas the lowest prices are typically found in smaller towns in Mid-Western states.
May 27th, 2022 at 6:40 am
ECS welcome their customer to online shoes brand ECS which is offering best summer collections and new design which are of best quality.
July 27th, 2022 at 4:28 am
There are very unique topics and ideas available on the page that can make the topics so useful to all other readers who can create the page so important to all other users on the page.
sitefinity development
September 9th, 2022 at 1:32 am
Rivaj offers the best cosmetics and related products like Maybelline concealer and similar Concealer products So, grab the best concealer today and enjoy Their concealers are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best concealer in Pakistan to their customers every day
September 21st, 2022 at 8:47 am
Great
https://www.citizendailypost.com
https://www.metrodailyreporter.com
November 2nd, 2022 at 4:22 am
Mobil Gas Station Near Me
experience and degree of satisfaction with the “Get rich on the Internet” programs you’ve purchased and conferences you’ve attended?
January 25th, 2023 at 6:39 am
General signal and modification is done for the inclusion for the turns. Paths of the Framing Shop are aspect oriented by all issues. The formation is done for the tried element for the options for the field.
January 29th, 2023 at 5:59 am
Check the latest collection of Bin Ilyas online in Pakistan at Highwayfashions. Highwayfashions offers its clients the latest dresses of Bin Ilyas dress online in all over Pakistan at great prices. So, grab your favorite clothes today.
February 27th, 2023 at 8:06 am
This post is great, and has mentioned all necesaary information. I have found a great website also which provides the best latest coupons
March 9th, 2023 at 2:06 am
Jazmin Clothing offers a beautifully crafted lawn collection that exudes elegance and comfort. Discover the latest lawn designs at Jazmin Clothing and elevate your wardrobe to new heights of sophistication. Shop now and embrace the summer season in style.
March 9th, 2023 at 1:49 pm
Explore the variety of Jackets Online at Wearsarmun. Sarmun offers a wide range of the best-quality classic jackets for men online across America. So, get your favorite jackets online at reasonable prices.
March 29th, 2023 at 2:23 pm
Explore the latest Ramsha Collection designs, exclusively available at Mushtaq. Discover premium quality, stylish pieces, and unbeatable prices. Shop now and elevate your wardrobe with the latest trends from Ramsha.
April 5th, 2023 at 4:23 am
Buy the best Party Wear Dresses For Girl online all over Pakistan from Ammara Khan at the best prices. Discover a wide range of the latest party wear dresses online at Ammara Khan. So, grab your favorite party dress with quick delivery.
May 19th, 2023 at 12:55 am
We provide a service called cheap windows vps remote desktop which enables users to remotely access and manage a computer or other device from any location at any time. Service providers provide safe, dependable, and user-friendly remote access to computers and other devices.
July 23rd, 2023 at 5:20 pm
Coaind Kya hai It’s worth noting that Instagram’s features and promotional campaigns may change over time, so it’s always a good idea to stay updated with the latest news and announcements from Instagram itself.
September 18th, 2023 at 5:02 am
Tailored for the American market, our VPS Windows solutions provide the perfect platform for your digital endeavours. Experience the advantages of VPS Windows USA with localised support and top-tier performance.
October 6th, 2023 at 9:57 am
Looking for the Best resume writers
? Look no further than Domy Resume. They have a proven track record of helping job seekers stand out.
October 26th, 2023 at 4:21 pm
Augur CPA is the go-to name for musician tax write-offs
. They’ve made a significant difference in how I manage my finances as a musician.
October 27th, 2023 at 7:21 am
Stonewell Financial Service is a great choice for ?????
. Their tailored plans make sure you’re protected on your adventures.
November 6th, 2023 at 9:53 am
Before delving into specific insulation brands, it’s essential to understand the factors that should guide your decision. The ideal insulation for your home depends on several key considerations. https://www.yellowbot.com/user/nmn4p
November 15th, 2023 at 1:24 am
Empower your online presence with Cheap VPS US. Achieve exceptional performance, security, and scalability while minimising costs, making it ideal for startups and small businesses.Enjoy robust performance and reliability without breaking the bank, and take your web presence to the next level.
November 16th, 2023 at 12:58 am
Welcome to CaVPS Host, your premier destination for affordable Windows VPS solutions. We understand the importance of finding a reliable and budget-friendly hosting provider, which is why we offer the Windows vps cheap
plans in the industry. With CaVPS Host, you can experience the power and versatility of a Windows VPS without breaking the bank.
November 17th, 2023 at 6:03 am
Your post was a great read! The valuable insights paired with an engaging style made it really stand out. I’m eager to share it and have already bookmarked it for further reading. fmovies
November 20th, 2023 at 2:52 am
Welcome to CaVPS Host, your premier destination for affordable Windows VPS solutions. If you are looking for acheap Windows RDP, you will come to the right place. At CaVPS Host, we specialize in providing high-quality, cost-effective virtual private servers tailored to meet your specific needs.
November 23rd, 2023 at 12:55 am
Welcome to CaVPS Host, your premier destination for affordable Windows VPS solutions. We understand the importance of finding a reliable and budget-friendly hosting provider, which is why we offer the Windows vps cheap
plans in the industry. With CaVPS Host, you can experience the power and versatility of a Windows VPS without breaking the bank.
December 4th, 2023 at 5:03 am
A barberstuhl is a specialized chair used in barbershops. It is designed to provide comfort to male clients and facilitate optimal working posture for the barber.hese chairs often have a classic design and can be antique or retro-styled.
February 13th, 2024 at 6:55 am
With each unfolding scene, I marveled at the craftsmanship and ingenuity of the filmmakers, who brought their vision to https://kinogo-by.online/ life with stunning visuals and captivating narratives.
March 3rd, 2024 at 10:55 am
Listen up, fellow adventurers, it’s time for another round of tales from the digital frontier. I’ve been as busy as a bee in spring, let me tell you. From conquering virtual obstacles to unraveling the mysteries of the stock market, it’s been quite the odyssey. These games have been my refuge, providing both excitement and solace in equal measure. But let’s not overlook the practical side of things. I’ve ventured into the world of investments, aiming to lay the groundwork for my financial future. Can’t deny it – it’s been a tumultuous journey. With its ups and downs, twists and turns, but I’m forging ahead undeterred. And https://1win-uz-bet.com/ when those profits start pouring in, it’s like striking gold. Here’s to further adventures on this site, where the games are thrilling, and the investments ripe for the plucking!
April 16th, 2024 at 1:50 pm
Thanks for this article!
https://yuon-bets.ru/
April 17th, 2024 at 2:47 pm
I absolutely loved reading this article on customer engagement in business! The author did a fantastic job of highlighting the importance of creating a personalized and interactive experience for customers and you can also explore more on review management . The tips and strategies provided were incredibly insightful and practical, making it easy to implement them into my own business practices. I especially appreciated the emphasis on building relationships and fostering loyalty through genuine interactions. Overall, this article was a delightful and informative read that left me feeling inspired and motivated to enhance my customer engagement efforts. I highly recommend it to anyone looking to elevate their business’s customer experience!
October 28th, 2024 at 6:44 am
There are songs that define our mood, which we always go back to as a source of energy during workouts or simply a soundtrack for the life we lead.
But what if your most played tracks could be displayed in an interesting and unique way? This is where Receiptify Spotify comes in!