Bob Bly Direct Response Copywriter Official Banner

Marketing Execs Love This Social Network

February 17th, 2012 by Bob Bly

Lots of people think LinkedIn is the best site for corporate networking.

But according to a survey by the Creative Group, 56% of marketing and advertising executives named Facebook as their favorite social network, 21% picked LinkedIn, and only 4% named Twitter.

I don’t much care for any of them as I continue to find social networking a huge time suck and a thundering bore.

Share

This entry was posted on Friday, February 17th, 2012 at 12:46 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

61 responses about “Marketing Execs Love This Social Network”

  1. Steven Diadoo said:

    I agree with you Bob. In order to maintain a following, “likes” etc. I find myself having to change the format of our newsletter to be more photo based.

    We are a newsletter for creative people and I even think the photo-based social media is over-whelming to keep up with.

    At Facebook I find we compete with randoms that are obviously breaking dozens of copyright laws everyday by posting photos they do not own. AND they’re getting 1000’s of likes and followers for doing so.

    One page I’ve found admits to being shut down four times by Facebook. Yet they’ve managed to get 25,000 followers once again. They offer no original content. It’s crazy. And a huge waste of time unless you’re posting photos. So the trick is, how to get amazing photos and tie that in with your content.

    I’ve also found that my team can barely get a response using our Facebook fan page. If we post the same content on our personal pages, we get a huge response. Curious.

    So now we are posting image-based articles on the weekends and submitting those to Facebook on our personal pages to elicit a response. It seems to be working and seems to trickle in more subscribers.

    How these people get away with posting a bunch of other people’s photography and artwork without being sued is beyond me. You’d think eventually it would catch up with them.

  2. Whitney said:

    I used to think social media was a complete waste of time, but then I saw people who are really good at it, and now I get why so many businesses are flocking towards it.

    You’d be surprised what you can do with it.

    That being said, I still can’t write a good tweet to save my life. And, focus is a priority in my life, so social media will likely never catch on with me personally.

  3. Best of copywriting blogs: Week ending 19/2/12 | Thoughts on copywriting said:

    […] Marketing Execs Love This Social Network […]

  4. Stacy said:

    I admit, I’m kind of mystified by Facebook, Twitter and other social networking sites. I guess I’m just not a social person.

    I have seen requests on business reader boards for people to “like” them on Facebook from a truck stop, a company selling refillable propane cylinders, several hairstylists and a dry cleaner. I’m not sure what any of them were getting out of the whole effort.

    I do know one thing, though… If you’re going to ask me as a consumer to do something, you’d better tell me what I’m going to get in return. The only one promising the reader anything was the truck stop, which was offering a free pancake and eggs breakfast. The rest were just throwing out “Like us on Facebook!” on their sign facing the road. It seemed like such a waste. Yeah, I’ve never done business with your company but I’m going to take time out of my busy day to go online and like your business for nothing.

    I can see a use for LinkedIn, though I probably don’t pay it as much attention as I should.

  5. Bollards said:

    Nowhere on earth do they love Linkedin more than the Netherlands. Now, you might be thinking, what has that got to do with the price of edam cheese? Well it’s interesting for no other reason than to observe the general Dutch approach to doing international business (export). They happen to be some of the best exporters on the planet, and if you like exporting, Linkedin is a God send.

  6. Sam Grover said:

    I think Linkedin is great for getting an idea of someone’s professional skills. But in terms of actually adding value somewhere? Not that I’ve seen.

  7. Michael Irvin said:

    I, Michael Irvin, believe that social networks such Facebook and Twitter are very useful if you are actually “famous” to the general public.

    But, I do not think that most copywriters are famous to the general public. I believe that if I mention Bob Bly’s name to the average person, they will not recognize it.

    But, Bob has made an enormous contribution among copywriters.

    In regards to Bob Bly, I believe Bob to be one of the greatest copywriters ever. I studied Bob Bly’s books and articles for years as part of my education process to become an expert marketer, expert in business management,and expert copywriter. I also developed http://www.developuniversity.com with using the techniques that I learned from this genius.

  8. Emmanuel said:

    Thanks for your article. In the same vein, I am conducting a survey regarding what makes copywriters succeed. Kindly complete the survey at http://www.surveymonkey.com/s/KS82SQV

  9. pc tricks said:

    pc tricks…

    […]Marketing Execs Love This Social Network – bly.com blog – bly.com direct marketing blog[…]…

  10. pre wedding muslim said:

    foto wedding…

    I saw this really great post today….

  11. Copywriting said:

    I want to make my own website to sell things but I have no idea where to start.. I don’t no what websites to go on, or how much it will be (or if there’s any way i can do it for free?). Can someone give me as much information as possible and a website where i can start please?. I need as much help as possible..

  12. pre wedding foto said:

    I was reading some of your content on this internet site and I conceive this internet site is rattling informative ! Keep on putting up.

  13. Kelli said:

    Unquestionably believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of.

    I say to you, I certainly get annoyed while people think about worries that they plainly do not
    know about. You managed to hit the nail upon the top as well as defined out the whole thing without having
    side-effects , people could take a signal.
    Will likely be back to get more. Thanks

  14. Carter Leeman said:

    Psychological focal point, training, likability, aspect, calm yet rely on. Even so these are some of the items Tang Soo Use, your current Mandarin chinese style designed by self defense, can show we and furthermore instilling within your soul the power not only to fight you and your family about the craft the really 1st hazards signs in conflict altogether.

  15. hindimotivate said:

    Love is emotion, attraction and great feeling, im a write Love Quotes in hindi for every peoples.

  16. Lokesh Kumar said:

    Love is immortal .We can not live without love.Everyone wants love.We are living here with attraction Thankkyou
    .

  17. Eyesight said:

    Eyeglasses Frames showcase report distinguishes the most recent patterns and essential variables in charge of market development empowering the Organizations to thrive with much introduction to the business sectors.
    https://www.eyeglasseslink.com/2019/02/eyeglasses-market-growth-analysis.html

  18. Bhanu said:

    I really experienced and action on social marketing and verdict that Facebook and Instagram are the best social platform for marketing.

    Do you love Hindi Whatsapp Status then check out:
    https://setmystatus.com
    https://setmystatus.com/love-status/
    https://setmystatus.com/love-whatsapp-status-video/
    https://setmystatus.com/love-shayari-hindi/

    Thankyou!

  19. Lovable Messages said:

    Well said Bob!. Social networks when started were limited only up to some social connections and activities. But since last 3 -4 years it has been used as a marketing platform.

    However I can assure you that this is one of the best medium for advertisement and promotion. And the outcome is really fantastic due to the involvement of huge traffic.

    In the coming future these social networks are going to play a vital role in the promotional activities.

    Thanks for your posting and awaiting for your forthcoming posts. However I am a writer and largely depend upon the social media.

    Some of my articles are
    Love Shayari In Hindi For Girlfriend, Good Night Message For Lover , Hindi Shayari For Wife and Many more

  20. majece majece said:

    By the way, I can advise you to check https://bestparentalcontrolapps.com/best-apps-to-limit-screen-time/ out. Here you can read more about 5 Best Apps to Limit Screen Time

  21. deepes said:

    thanks for informatation

    sad shayri images

  22. Hotmail said:

    Hotmail

  23. Love Shayari In Hindi said:

    thanks for informatation

  24. fawefegsds said:

    https://sites.google.com/view/nzmaorivsindigenouslive/

  25. One Dasty said:

    Making sure they are raised and trained properly can be overwhelming at first, but by offering our customers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  26. Upholstery Cleaning Pickerington OH said:

    Please continue this great work and I look forward to more of your awesome blog posts.

  27. robert said:

    https://savannahbengal.company.com/

  28. UPSers said:

    Thanks to this article I can learn more. Expand my knowledge and abilities. Actually the article is very real.

  29. denish said:

    You highlight some insightful points-however I am concerned you could be skimming details. I would like to see you clear up some misconceptions, because you are a very eloquent writer and I get immense value from reading your posts.
    shopify customer service information

  30. Charcoal said:

    Linkedin is much more professional for corporates.

  31. Ndure Shoes said:

    Shop from a wide range of ladies shoes online in Pakistan from Ndure Shop from a wide variety of Women s chappals, sandals, sneakers, sports wear, loafers, slipons and heels from Ndure Our shoes are made from best quality material that is durable Shop from a wide range shoes color and style At Ndure.

    Shop best quality sneaker shoes for men online in Pakistan and Sneakers from Ndure. Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Men’s Casual Shoes and Sneakers are made from best quality materials, with soft sole. Style a handsome look in Ndure Shoes.

    Shop from a wide range of Mens collection from Ndure. Shop from a wide variety of shoes for men online in Pakistan, Mens chappals, sandals, sneakers, sports wear, loafers, slipons and boots from Ndure. Our shoes are made from best quality material that is durable. Shop from a wide range shoes color and style. At Ndure, we have a fashion for each one of You.

  32. Mohibseo said:

    seo

    https://www.fiverr.com/inbox/mohibseo

  33. slotmachinesitecom said:

    Thank you for sharing such valuable and helpful information and knowledge.

  34. ShopECS said:

    ECS brings the best online shoes brands on sale in Pakistan. Grab women’s shoes on sale online from the ECS store today. The best shoes sale on brands is available with ease from ECS. The perfect women’s shoes on sale online are available in the best colors and designs. So, check out all the best shoe brand sales in Pakistan.

  35. Flormar said:

    Shop flormar lipsticks shades for girls & ladies online in Pakistan from Flormar.pk. Online branded Lipsticks shades and colors in Pakistan at reasonable prices with fast delivery.

  36. Borjan Shoes said:

    Scarves for Women buy best Scarves for women Online. Shop from borjan Scarves online Pakistan in premium quality to make your outfit cool and fancy.

  37. Metro Shoes said:

    Metro shoes offers their customers the highest quality ladies sandals and sandal designs. Get the best available Women Sandals in Pakistan, today. So, buy the best sandals for girls online from Metro shoes. We bring you only the highest quality sandals for women.

  38. Servis Shoes said:

    Servis.pk is a leading online store that provides sale on brands for men, women, and kid shoes. You can also get bags and other accessories on sale from Servis PK. So, don’t waste your time, and make sure to get your favorite shoes on sale at affordable prices.

  39. Rios Cosmetics said:

    Stunning cleaning wipes and hand cleaner wipes are offered by Rios, a multi brand retailer. The shop wants to give customers delight by offering top notch goods like Hand Wipes online in all over Pakistan.

  40. Robert said:

    Your options aren’t limited by your current situation. They only specify where you should begin bing maps direction.

  41. Mike Rooney said:

    I really like the way that you have expressed yourself. There is a lot to be admired from this post. You might want to click onChicago Bulls Varsity Jacket Mens

  42. Oxeltech said:

    Circuit board design involves the creation of a detailed plan for the layout and connections of electronic components on a printed circuit board (PCB). This process is critical in the development of electronic devices and systems, and requires specialized knowledge and expertise in electronic engineering and design.

  43. Ammara khan said:

    Discover the latest kurti designs for girls online at Ammara khan. We offer the best kurti for girls online all over Pakistan. So, order your favorite designs online at reasonable prices today.

  44. Walkeaze said:

    Grab trendy sneakers for girls online in Pakistan. Walkeaze provides you with the highest quality sneakers shoes for girls online at reasonable prices. So, buy the best sneaker from Walkeaze and look more fashionable.

  45. Shahtaj said:

    Shahtaj Qaiser introducing the latest edition of their new dress design in Pakistan, With elegant design and high-quality fabrics. Our dress is design to make you feel confident and beautiful. Shop now and experience the ultimate in Pakistani fashion!

  46. Mohagni said:

    Explore the beautiful and outstanding Chiffon Collection available online in Pakistan. Mohagni offers a various variety of chiffon apparel for women throughout Pakistan. Don’t miss the chance to reach your chiffon dresses now.

  47. Maples Closet said:

    Experience the elegance of traditional jalabiya dresses with Maples Closet. Browse our online store to buy jalabiya dress online online in UAE, embracing the allure of modest fashion. Discover our exquisite collection of abayas, bags, and more, and elevate your style effortlessly. Shop now for the perfect blend of tradition and modernity

  48. BSNS Consulting said:

    Achieve prominent online visibility with BSNS Consulting’s Best Search Engine Marketing strategies. Our team leverages the power of search engines to place your brand at the top of search results, ensuring maximum exposure and targeted leads. Partner with us to optimise your search engine marketing efforts and stay ahead in the competitive digital realm.

  49. CAvpshost said:

    Welcome to CaVPS Host, your premier destination for affordable Windows VPS solutions. We understand the importance of finding a reliable and budget-friendly hosting provider, which is why we offer the Windows vps cheap
    plans in the industry. With CaVPS Host, you can experience the power and versatility of a Windows VPS without breaking the bank.

  50. Tiptop-Einrichtung said:

    A Maniküre Tisch is a manicure table. It’s a dedicated piece of furniture used in beauty salons and nail studios for performing professional manicure services. These tables are designed for the convenience of both the technician and the client.

  51. shantotd said:

    New Zealand team won their eighth straight Super Rugby Pacific Championship, defeating the Chiefs to keep the trophy. Where can I watch Super Rugby live? With 14 titles under their belt, they are the most successful team in the competition’s history and are well-known throughout the globe for their Super Rugby Fixtures today track record of brilliance and achievement.

  52. Vallee Real Estate said:

    Valle Real Estate introduces exquisite homes nestled in the tranquil Morley neighborhood of Burnaby. Our curated selection of properties showcases the best Morley Burnaby Homes of this area, featuring homes that harmonize with nature while providing modern amenities for an elevated lifestyle.

  53. kanpur matka said:

    Rp Matka,Kanpur Satta Matka,Kanpur Matka,Kanpur satta Result,
    Dubai Matka,Dubai Satta Result,Rp Matka 786,Kanpur matka result,kanpur Satta,Dubai Satta Matka,Dubai Satta,
    Madhur matka,Madhur Bazar Matka,Satta Matka,Satta Matka Result,Vrindavan Matka,Kashi Day Matka,
    Kashipur Matka,Kanpur Matka 786,Madhur Satta,Ajmer Matka,Madhur Bazar,Kalyan Matka,
    Kalyan Matka Result,Rajdhani Matka,Satta Matka kanpur,Main Bazar Matka,Dubai Satta Matka result,
    Dubai Matka fixx Result,Kanpur matka Fixx Result,Kanpur Matka Live Result

  54. https://www.lunwenhelp.com/ said:

    As an international student, facing the overwhelming pressure of academic workload and a plethora of assignments can leave you feeling lost. To improve your grades and learning outcomes, many international students opt for assignment ghostwriting assistance. Assignment ghostwriting can help you skip the tedious writing process, complete assignments with high quality, and better immerse yourself in the process of learning and knowledge acquisition.

  55. TipTop Enrichtung said:

    A friseurstuhl is a specially designed chair that offers comfort and support to clients during a hair salon visit. These chairs are often adjustable in height and have a recline feature for ease of operation.. Explore our collection of stylish and comfortable barber chairs to provide the best experience for your customers.

  56. Ambika La Parisian said:

    I think Linkedin is great for getting an idea of someone’s professional skills. But in terms of actually adding value somewhere? Not that I’ve seen.

  57. fexabe said:

    Socail network registration helps combat fraud and terrorism by verifying users’ identities, making it a crucial step for national security and personal safety in today’s world.

  58. Singhania Packers said:

    Singhania Packers offers a reliable Self Storage Facility in Mumbai for safely storing your belongings. Our secure, clean, and accessible units are perfect for household items, business stock, or seasonal items. With flexible rental options and 24/7 security, you can trust that your possessions are well-protected. Conveniently located, our facility ensures you can access your stored items whenever needed. Whether you’re moving, decluttering, or just need extra space, Singhania Packers provides an easy, efficient storage solution tailored to your needs.

  59. Gati House Shifting said:

    Gati House Shifting is a trusted provider of car transport prices in Gurgaon, offering competitive car transport prices in Gurgaon while maintaining high standards of safety and efficiency. Their team ensures timely delivery of your vehicle, with transparent costs and no hidden fees, giving you peace of mind throughout the process.

  60. JenniferCronk said:

    It’s interesting how the survey shows a shift away from LinkedIn as the go-to platform for corporate networking, especially in marketing and advertising. It’s a reminder that different industries have different preferences! Iplwin registration

  61. lucy thomas said:

    i use the smart sim and its very good network you must check this out.

Leave a Reply