Bob Bly Direct Response Copywriter Official Banner

The myth of outdated information

February 5th, 2014 by Bob Bly

You know a pet peeve of mine is the ignorance of folks who
believe that any information product older than 3 years is
antiquated, obsolete, and irrelevant.

Along those lines, subscriber JK writes:

“I have been following you for a number of years and have
purchased some of your products. Most are excellent and I have
been happy with them.

“You mentioned returns of materials more than three years old.
In most cases if the product is over three years old, I will be
disappointed with the vendor and may not purchase from them
again.

“Some products are evergreen such as your copywriting products
and self improvement products from Brian Tracy and many others.

“Some products are not evergreen. Most any product on web
development (creating web sites) is obsolete in a year because
of how fast the information changes.”

Here’s my reply to JK:

“I beg to differ. Yes, any product on social media that is over
3 years old is outdated. But my products on Internet marketing
are NOT outdated … because the methodology I use is proven and
has been consistent for many years.

“That methodology does not incorporate SEO or social media, so I
dispute your contention that those products are obsolete.”

See, here’s what all these “this product is too old” whiners do
not understand about Internet marketing:

There are literally dozens of different techniques used in
driving and converting traffic in Internet marketing.

Yet, you can build and run a wildly profitable Internet
marketing business – mine gives me a 6-figure annual income with
me putting in literally just 2-3 hours a week on it – using only
a handful of them.

That’s what the Internet marketing methodology my products teach
does: It produces traffic and converts clicks to sales using
only a few proven techniques which do not change much over the
years.

It deliberately ignores dozens of other techniques including
blogging, SEO, and social media. Why? Because you can’t do and
know everything. And the simpler an online business is, the
easier and less time it takes to run.

I am not saying you should avoid those methods. I use
them for some of my other businesses, and in fact I publish
information products (written by experts, not me) on all three –
blogging, SEO, and social media.

But the Internet marketing “system” I use doesn’t rely on them.
So changes in SEO or social media do not render it obsolete in
any way. They are just not relevant.

Here’s another irritant with regard to outdated information: if
a web site URL in one of my info products no longer works, my
buyers roar about it.

Well, we had the same thing in the pre-Internet days with my
books: the longer the book was in print, the more likely it was
that the addresses and phone numbers in them would be outdated,
because the resources moved or went out of business. Yet no one
complained or asked for a refund.

I fear I will go to my grave fighting this losing battle. So I
have resigned myself to spending the rest of my life (sigh)
continually updating my information products (e-books, audio
albums, DVDs) as well as my traditionally published books. These
days I am always writing a new edition of one of my nonfiction
books.

It never ends, but the shame of it is: it’s unnecessary, for the
reasons I have stated.

So if you see me in the street, shuffling slowly … a gray, worn
out, sad, tired little man, barely able to stand … well – it’s
your fault!

But I won’t hold it against you.

Oh, well – back to the keyboard.

Share

This entry was posted on Wednesday, February 5th, 2014 at 10:13 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

93 responses about “The myth of outdated information”

  1. Vanessa said:

    Hello, i think that i saw you visited my site thus i came to
    “return the favor”.I am trying to find things to improve my web
    site!I suppose its ok to

  2. Mack Szenasi said:

    I am jealous ;D I bet you experienced the most effective time~ I love craft fairs. I am about to an Art Walk tomorrow evening! Are unable to wait around!

  3. fix errors in windows 10 said:

    Windows classroom program is one of the best achievements presenting by Microsoft. get lots of benefits of windows trouble shouting and how to fix your desktop and PC control everything’s in this website.

  4. mahak said:

    hello people here i provide you turkey public holidays and information which helps USA Public Holidays 2019 calendar you a lot federal nsw holidays 2019 caledar look once these article grid paper 10×10 after reading all this you love to read turkey public holidays 2019 calendar read more and this one is lat

  5. Kamal said:

    Hey friends lets try freecodesmarket.com its best

  6. Hussain Deewan said:

    Hello everyone, we provide professional email marketing service in Dubai at a very affordable rate and grow your business successfully.

  7. Sam Wilson said:

    Get the best of digital marketing and web designing service in UK at very affordable rates only by Web Digital Media Group
    http://www.webdigitalmediagroup.com/

  8. Awesome Status said:

    Great article. Thanks for sharing the useful information
    https://awesomestatus.in

  9. Kaia seamus said:

    Great article.
    https://www.printererrorrepair.com/blog/how-to-fix-epson-printer-error-code-000031/

  10. Tony Wilson said:

    Acuvat is an emerging CA firm in Dubai providing professional services like Accounting Software services which you can check by visiting this link
    https://www.acuvat.com/service/accounting-software-service/

  11. Noor said:

    Well-known for the professional bridal makeup service in and around Chennai, Noor Makeup Artists transform you into the bride you always dreamt of! His dedication and passion in makeup industry makes him the ideal bridal artist for all residential or destination weddings in Chennai.
    http://www.makeupnoor.com

  12. Mohammad Rashid said:

    We are leading company in Marine Shipping Equipment and accessories required by the shipping industry. We deliver specialized equipment according to the needs and demands of the consumers and clients.

  13. Kushal Parekh said:

    We’re committed to being your source for expert health guidance. Come to us in your pursuit of wellness. Get energizing workout moves, healthy recipes, and advice on losing weight and feeling great from Health.com. Find out how to manage diabetes and depression, prevent heart attacks, and more.

    Running, walking, gardening – it’s all good. Regardless of what you do, regular exercise and physical activity is the path to health and well-being. Exercise burns fat, builds muscle, lowers cholesterol, eases stress and anxiety, lets us sleep restfully. In this guide, we match resources to your exercise needs — at every fitness level.

    Learn how to stay healthy and fit. Get health tips, exercises & workout tips to improve your workouts, diet plans to keep you fit and much more from our Health & Fitness Website.

    http://www.healthyu247.com

  14. BroJee said:

    Glad that you shared such a wonderful information.

    Best SEO Company in Bhopal

  15. Sophie Miller said:

    I would like to read about it anymore. Prompt, what literature to study? burger king menu

  16. Website Design UK said:

    In most cases, if the product is over three years old, one should get disappointed with the vendor and may not purchase from them again.

  17. Printer error Code said:

    Nice Post.
    If you have Brother Printer and facing any kind of issue, Visit us or Call us at any time.

  18. Canon Printer Error said:

    Great Article.
    Visit us to Fix Canon Printer Error b200 quickly!

  19. Electrician near me said:

    If the product is over three years old, I will be
    disappointed.

  20. good morning quotes said:

    this article is so informative us.

  21. bankster India said:

    Banksterindia is a job portal for job seekers who are searching jobs in banking and finance industry.
    also for companies and recruiters who are looking candidates or employees for their banks, NBFCs, HFCs, or insurance companies

  22. leonamargret said:

    Thank you for sharing this valuable piece of information. This totally a new idea for me. Business is not Hostsailor just about insurance products- it’s all about people, relationships and to them, use that information to determine their insurance needs.

  23. Michael William said:

    If you are facing Brother Printer Offline issue with your printer. You can try to resolve it on your own with resetting it, still facing this issue you need to know about best Brother Printer customer service, If this issue annoying you at the time of working, Call Brother Printer UK immediately on this number +(44) 800 041-8324. Feel free to give us a call at any time for instant assistance.

  24. Michael William said:

    This helps me a lot..keep posting always.

  25. Beti-bachao-beti-padhao said:

    Beti Bachao, Beti Padhao is a campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services i

  26. sad shayari said:

    This is a great inspiring article. I am pretty much pleased with your good work. You put very helpful information.

  27. Name Change said:

    Great website great content

  28. Epson Error Code 0xf1 said:

    Such an interesting read. Thanks for sharing this information with us, Very helpful guide for Everyone.

  29. Epson Printer Won't Print Black said:

    This is a great inspiring article.I am very happy with your work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post

  30. ryanbabraham said:

    It is an interesting article, and it gives me more information about Internet marketing services. You gave a detailed description and easy to follow. I appreciate your work and keep going. Cell phone reception booster Thanks for sharing info about the Online marketing services.

  31. Outlook Error 0x800ccc67 said:

    The first four lines are purely beautiful poetry this part of the story of light of the moon makes clear the meaning of the title and lays the groundwork for the rest…”Now with sight without sight ready to kill the Moon Shifters”. I don’t know how I missed this before but I am happy to have my attention called to it It’s an integral and illuminating part of the whole.

  32. Outlook Contact said:

    Thank you for sharing this valuable piece of information. This totally a new idea for me. Business is not Hostsailor just about insurance products- it’s all about people, relationships and to them, use that information to determine their insurance needs.

  33. Google Klantenservice Bellen said:

    It never ends, but the shame of it is: it’s unnecessary, for the
    reasons I have stated.

  34. Avast Contact Belgie said:

    Nice post
    thanks for sharing this such a beautiful and valuable post with all of us
    here i want to say that, if anyone have any technical issue with their pc, printer and many more hardware and software etc then you can go to for instant support Avast Contact Belgie

  35. Microsoft Telefoonnummer said:

    This is a great inspiring article. I am pretty much pleased with your good work. You put very helpful information.

  36. Netflix Klantenservice Belgie said:

    Nice post
    here i want to say that, if anyone have any issue with their netflix uses then they can go to Netflix Klantenservice Belgie easily to get instant support

  37. Laurie Edwards said:

    Hello! I do not agree with this idea. There are things that cannot be out of date. Or things that have not become obsolete for a long time. 4 years ago I bought a signal amplifier for the home https://www.myamplifiers.com/repeater-138/ and it works great now!

  38. suraj shukla said:

    very good information thanks for share

  39. Apple Telefoonnummer said:

    Wonderful post
    really nice
    i enjoyed this
    for any query or support dial Apple Telefoonnummer

  40. Jessi alpha said:

    Thanks for Sharing this Information.Give us a call to place your order for your desired item.They will provide you a Best Bridal Makeup Artist in Chennai

    Movie Makeup Artist in Chennai

    Fashion Makeup Artist in Chennai

    Event Makeup Artist in Chennai

  41. shiva said:

    gud information https://www.bjputtarakhand.org/

  42. Noor Alam said:

    sad shayari

  43. Edr1rxd1 water filter said:

    Drinking and eating are usual things for our everyone. The difference between humans and animals is that we eat cooked food and drink filtered water.Due to we cannot drink the tap water directly,we need a device to protect us from the harmful substance in tap water.

  44. Clay Miniatures said:

    Who doesn’t love miniature art? The love overflows when we see cute flowers, animals, foods, toys. If you also want to have clay miniatures at your house, shop, or office, feel free to contact G.A.S.P Art. Because G.A.S.P Art offers great miniature art services at an affordable cost. Don’t wait. Just rush to the official website and get your miniature today.

  45. DownBeach Remodeling said:

    nice post
    Bathroom Remodeling Ocean City NJ

  46. One Dasty said:

    Bringing ew puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and family. Owning a pug puppy or French Bulldog puppy is hard work. Making sure they are raised and trained properly can be overwhelming at first, but by offering our customers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  47. McOrlando said:

    All of and puppy, health certificate, genetic guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
    https://pitbullbreeder.company.com

  48. robert said:

    https://savannahbengal.company.com/

  49. bridalmakeupartistvijay said:

    I read your blog. The information you give in the blog is very good.

  50. bridalmakeupartistinchennai said:

    very nice blog! lot’s of information provided .

  51. anuradha said:

    bridal makeup artist in pune
    bridal makeup artist in pune

  52. robert wesle said:

    Selling on eBay may be a challenging task. Especially if you start getting a lot of orders. It’s critical to have a system in place to handle day-to-day administration activities like label creation. As a result, you’ll need to figure out how to quickly produce USPS labels for your eBay purchases.

  53. Dubai escorts said:

    Thank you for your post. I think newspapers will stay with us. So are the books.

  54. marriage counseling. said:

    ONe of my pet peeves

  55. Halasz said:

    Download WhatsApp Mix APK 3D Extended for Android Device. The official page for downloading MixWhatsapp APK’s by Nairo Mix 2022 based on YoWhatsApp.
    WhatsApp Mix APK Download

  56. robert wesle said:

    Google Photos and Gmail share the Google Drive limit. Unfortunately, the cloud service appears to have a flaw that, in rare situations, displays a message claiming that Google Drive is full, which turns out to be false when you examine the Google storage space available.

  57. Bridal dress said:

    Jazmin offers an amazing chiffon collection of ladies wedding dresses. Grab their stylish and trendy new bridal dresses and wedding dresses online today. These chiffon dresses for women designs are sure to bring attention and improve your wardrobe. Jazmin offers the best ladies maxi dresses in their Chiffon collection.

    Jazmin offers an amazing collection of ladies ready to wear dresses and designer wear. Grab these stylish and trendy party wear dress online today from Jazmin.pk. These women’s ready to wear clothes are sure to bring attention and improve your wardrobe. Jazmin offers the best ready to wear clothing in Pakistan.

    Jazmin offers an amazing winter collection of ladies clothing and designer dresses. Grab these stylish and trendy new dress designs online today, from Jazmin.pk. These women’s dress designs are sure to bring attention in 2022 and improve your wardrobe. Jazmin offers the best designer dresses in their Winter collection.

  58. Rahul said:

    YourDoorStep is here to provide you Name Correction in 10th Marksheet service at very affordable prices from the comfort of your home. Get it now at very affordable prices

  59. anna kacey said:

    Youtube mp3 converter is the easiest and free service to convert and download youtube videos in the best available qualities. By using the Youtube mp3 converter, you can quickly convert and download your favorite youtube videos to mp3 audio format. youtube mp3

  60. Chinyere said:

    Buy women apparels from chinyere, which is best ready to wear brands

  61. Rahul said:

    YourDoorStep is here to provide you name change procedure in Itanagar service at very affordable prices from the comfort of your home. Get it now at very affordable prices

  62. Real Estate Agent In Long Island said:

    Real estate Agent In Long Island offers the best services in house selling or buying. Both house selling and buying can be time taking. We strive to save your time and provide the best rates in town. We help you discover beautiful places at the most prime locations. Explore and see to find what we are offering. Here’s how we are working to make our services reliable for everyone.

  63. Rios Cosmetics said:

    Rios a multi-brand store providing amazing Concealer and Maybelline concealer The store aims to provide satisfaction through high quality products like TEMPLATE Their best concealers are perfect and just what you need Rios fulfills your every demand, with their items like the best concealer in Pakistan

  64. Rivaj UK said:

    Give your skin the boost it needs to look young, healthy, and radiant with Rivaj Vitamin E Serum Its unique formula combines the power of a serum and oil in one step to bring together all the benefits of vitamin E and other natural ingredients The powerful combination helps to restore natural moisture,

  65. Rios Cosmetics said:

    Rios is a multi-brand store that provides amazing primer makeup remover and makeup remover wipes The store aims to provide satisfaction through high quality products like makeup remover wipes Their makeup removers are perfect and just what you need Rios fulfills your every demand, with the best makeup remover kits

  66. Alexpeter said:

    The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days.

  67. Murphy Family Mover said:

    Living in St Charles and looking for Moving Services? Murphy family movers is a reliable brand offering cheap moving services of packing and moving companies St Charles IL. We provide hassle-free office relocation service and Murphys movers are the best family movers in Chicago Illinois. Visit us now.

  68. Rivaj UK said:

    Rivaj brings amazing cosmetics and related products like makeup fixer sprays and makeup fixer kits So, grab the best makeup fixer spray for oily skin from Rivaj today. Their makeup fixers are truly unbeatable and offer a high degree of satisfaction. Rivaj offers the best makeup fixer kits to their customers.

  69. hazeljames said:

    website design Dublin offers a complete digital solution in taking your business online. Our Award Winning Agency not only devise strategies for your brand, but we own it like our own.

  70. carls12 said:

    Business Analyst produces reports that will be presented to Microsoft end-customers, sellers, and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to the Customer.

  71. Mike Rooney said:

    Awesome blog. I have read and thought about what you said. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!
    The Crossing Steve Zahn Jacket

  72. Highway Fashions said:

    Check out the latest zellbury collection online at Highwayfashions. Explore the wide range of branded dresses online at Highwayfashions. Get your favorite dresses online in all over Pakistan at low prices.

  73. kamsiah said:

    INFO TERBARU TEXAS77
    Minimal deposit ke Bank 10 rb
    Minimal withdraw 25.rb
    Minimal deposit ke pulsa 10 rb tanpa potongan
    (syarat withdraw TO x5 khusus pulsa)
    Ayo bosku buruan deposit..
    dan juga kami ingin menginfokan kepada bosku semua nya
    Bahwasanya dalam permainan server slot PG Soft dan pragmatic play sedang banyak jackpot besar nya bos
    di coba kembali bermain bersama kami bosku ^^
    hanya dengan minimal deposit sebesar 10rb bosku bisa mendapatkan hadiah hingga puluan juta rupiah ^^

  74. Walkeaze said:

    Get the latest fancy and Stylish Bags for ladies. We offer the best quality bags for women online in Pakistan. Get your favorite stylish bags online at the best prices.

  75. Ammara khan said:

    Looking for stunning bridal shower dresses? Explore Ammara Khan collection of beautifully crafted dresses designed to make you feel like a radiant bride-to-be. Shop now and embrace the perfect blend of style and grace for your bridal shower.

  76. Mushtaq said:

    Explore the latest Ramsha Collection designs, exclusively available at Mushtaq. Discover premium quality, stylish pieces, and unbeatable prices. Shop now and elevate your wardrobe with the latest trends from Mushtaq.

  77. Shahtaj said:

    Bridal dresses for Barat are a type of bridal dress. These dresses are designed specifically for the Barat ceremony. Shahtaj Qaiser is an expert in the art of creating wedding dresses that are most elegant and traditional. Shop now!

  78. Deutech said:

    Achieve a glowing and flawless skin with Deutech’s face whitening cream. Our advanced formula specifically designed to address dark spots, uneven skin tone, and helping you achieve a brighter look. We offer unbeatable products and a high degree of satisfaction.

  79. CCTV Camera and Digital Smart Locks Dealer said:

    It was a great read.

    https://secureace.wordpress.com/2023/07/02/purchase-video-door-phones-vdp-door-locks-in-noida-ghaziabad/

    https://secureace.wordpress.com/2023/07/02/purchase-biometric-attendance-system-in-noida-ghaziabad/

    https://secureace.wordpress.com/2023/07/02/purchase-budget-em-smart-glass-door-lock-in-noida-ghaziabad/

  80. Komal Saini said:

    Best IT Training Institute for Web Development in Ahmedabad.
    https://codingcloudinstitute.com/react-js-training-course/

  81. john76 said:

    open site dnmaccess

  82. BSNS Consulting said:

    Based in Pakistan, BSNS Consulting is a leading Digital Marketing Agency Islamabad. Our talented team of marketers, designers, and strategists collaborates to create impactful digital campaigns that resonate with your target audience. With a focus on innovation and results, we empower your brand to thrive in the digital landscape.

  83. BSNS Consulting said:

    Social Media Agency Pakistan, BSNS Consulting understands the power of social media in modern business. We craft compelling social media strategies that drive engagement, build brand loyalty, and foster meaningful connections with your audience. Elevate your social media presence and stay at the forefront of your industry with our expert services.

  84. We Sell Dead Lots.. said:

    For top-notch sanitary suppliers in Dubai, look no further than Weselldeadlots. We offer a diverse selection of sanitary products to meet your specific needs and preferences. From bathroom essentials to plumbing fixtures, we provide high-quality options that combine durability, style, and functionality. Explore our collection today and enhance your space with our trusted sanitary suppliers in Dubai.

  85. iHost VPS said:

    Experience the power of virtual private servers without breaking the bank with our Cheap VPS Linux Hosting. Our budget-friendly plans offer the flexibility and control of a VPS environment, combined with the reliability of Linux. Whether you’re a developer seeking a test environment or a small business looking for cost-effective hosting, our plans deliver robust performance, root access, and seamless scalability – all at an unbeatable price. Join the Linux VPS revolution without compromising on quality or your budget.

  86. Tiptop-Einrichtung said:

    Nagel Tisch is a simple term for a nail table or manicure table, similar to “Nageltisch.” It’s used for performing nail-related services and typically includes storage for nail care tools and products.

  87. Vallee Real Estate said:

    Our Burnaby realtors have a deep understanding of the local market. Whether you’re buying or selling property in Burnaby, our dedicated Realtors are here to assist you. Explore our listings and experience the best in Burnaby real estate with us.

  88. Hot Digitizing said:

    Looking for top-notch Embroidery Digitizing Company UK. Look no further than our embroidery digitizing company With years of experience and a team of skilled digitizers, we pride ourselves on delivering high-quality digitized designs that bring your vision to life

  89. We Sell Stocks said:

    Welcome to We Sell Stocks, your premier destination for top-notch Industrial Automation Products. Explore our extensive inventory featuring cutting-edge solutions designed to elevate your industrial processes. From advanced robotics to state-of-the-art control systems, we offer a diverse range of products sourced from industry-leading manufacturers. At “We Sell Stocks,” we pride ourselves on delivering excellence, ensuring that each product meets the highest standards of quality and innovation. Choose us as your trusted partner in industrial automation, and experience the efficiency and precision that our products bring to your operations. Revolutionize your business with the best in industrial automation, available at We Sell Stocks.

  90. NatalieHunt said:

    It’s frustrating when people dismiss information products older than three years as outdated. Subscriber JK brings up a valid point – many timeless resources, like copywriting guides and self-improvement materials, Fairplay contact number

  91. ElaineElias said:

    It’s easy for people to get caught up in the latest fads, but sometimes sticking to the basics is what yields the best results. jetexchange9 login

  92. MinaFlores said:

    It’s easy to overlook that certain principles, especially in areas like copywriting, personal development, or established internet marketing techniques, have a lasting effectiveness that doesn’t fade with time. It’s interesting that people today seem hyper-aware of updates due to the rapid pace of change in tech. windaddy official website

  93. DanielleGarmon said:

    audiences often seek the latest updates, especially in fast-evolving fields like web development and social media, where best practices can shift quickly. Betbook250 login

Leave a Reply