What is a “Guaranteed Best-Seller?”
April 11th, 2012 by Bob Bly
Today I received an e-mail from a semi-famous business author. In it, he announced that he was working on a new best-seller.
Not to nitpik, but I beg to differ. He is working on a book that he HOPES will be a best-seller. But to describe the book-in-progress as a best-seller in the present tense is silly.
He may think his book has a good shot at making the best-seller list. But it certainly hasn’t yet.
In his e-mail, he also refers to the book as “a guaranteed best-seller.” Again, NO ONE can guarantee that their book will be a best-seller, even if their previous books have been.
This is a good example of hype that in my view goes a little too far. It is dishonest and not credible.
This entry was posted on Wednesday, April 11th, 2012 at 12:06 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 25th, 2012 at 3:32 pm
Along those lines, “If you hire Bob, he writes every word himself – an advantage available from no other source.”
I know of a LOT of copywriters who do not hire out their work.
May 10th, 2012 at 12:34 am
Reading your work has really helped critique manuscripts and authors that come my way both for publishing and ghostwriting
May 23rd, 2012 at 4:01 pm
Mr. Merrill, I take those words to mean there’s only one Bob Bly.
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May 30th, 2012 at 1:55 pm
Paul, Gary is right: No other copywriting provider can guarantee every word written by Bob Bly but me.
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There is no such thing as a “guaranteed best seller”. You can try to write a good book and have a good chance of being read by an OK amount of people, but that as far as you could predict, at most.
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