Bob Bly Direct Response Copywriter Official Banner

Why I Want to Hunt Down BB Like a Dog

April 20th, 2007 by Bob Bly

BB, an old ad agency veteran whom I always liked and respected, resurfaced in my life via e-mail … but not in a pleasant way.

He starts off nicely enough, asking if I remember him and giving me a nice compliment about my being a smart guy.

But then, he says: “But I get annoyed at the get-rich-quick schemes you lend your name to on the Internet” — referring to my endorsement of Matt Feury’s upcoming seminar on e-mail copywriting.

“It is really beyond the pale. There most be a more appropriate way to earn a commission. Jeez…”

Here’s just a partial list of my problems with BB’e e-mail:

First, Matt Feury is the real deal. The guy spends 15 minutes typing out a personal e-mail, broadcasts it to his list with a mouse click, and makes about $10,000 a day.

He is not a “hustle.” He knows how to make money online, and more important, can teach us how to do so.

Second, BB’s e-mail implies that all Internet marketing is sleazy.

Hey, BB, you were a Madison Avenue ad guy. Who are you to talk about sleazy?

Third, BB also implies that I am a low-life by selling information online.

Is there something inherently wrong or low-class about marketing information online?

Tell that to the New York Times … the Wall Street Journal … Harvard Business School Publishing … Better Homes & Gardens … and thousands of other publishers, small and large, who make great profits selling useful content their buyers love online!

What perhaps is more of a hustle, BB, is trying to convince sucker clients that pouring millions into big print and TV ad campaigns, that can’t be measured and win awards for creativity but not sales, is a smart way to invest one’s money.

You’ve been doing that for years — after all, you’re a smart guy too.

Right, old friend?

But I’m really not angry at BB. Just his ignorance and misconceptions, which so many people share.

If I saw him again, the first beer would be on me — with a warm handshake and a smile….

Share

This entry was posted on Friday, April 20th, 2007 at 11:08 am and is filed under General, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

58 responses about “Why I Want to Hunt Down BB Like a Dog”

  1. Robert Rosenthal said:

    With BB, it’s just jealousy.

  2. Ali Manson said:

    Hey Bob,

    I think that a lot of people would question the ethical and moral impications of being able to make so much money with comparatively little effort.

    I mean, short of robbing a bank, there isn’t an easier way for the lay man to make a large amount of money than by successful online marketing.

    There are sleazy elements in internet marketing (snake oil salesmen, poor copywriting, poor products, etc etc) but these are all things you will encounter offline as well.

    I think a lot of it is to do with branding. People recognise and respond to brands, and without a brand to rely on, a lot of people will react with scepticism to certain offers from internet marketers.

    But hey, when you’ve made your living on Madison Avenue charging companies millions of dollars in exchange for advertising that fails FAR more often than it succeeds, then wouldn’t YOU be sceptical of what anyone else has to offer?

    Ali

  3. Fern said:

    Ali – Real sleazy sales happen all the time on TV, on the radio, in the mail and via fake sales calls. Old folks have been robbed blind by doing stupid things when people ring their doorbells or give their credit card number to some sleazeball over the phone.
    As with all things that we decide buy, we must take some responsibility for doing due diligence.

  4. Zac Vega said:

    I agree with Robert, I think BB is just jealous. If I got an email like that I would actually consider it a compliment.

    Also the fact that he told you this in a email seems very cowardly. I believe Matt is the Real deal, just as I believe that Bly is the real deal.

    Sleazy sales…what is everybody talkin about? All of us are ‘sold to’ everyday, and whether you see it as sleazy or selling with integrity, it all still has one aim, response.

    I actually admire anybody who can sell me in that manner, it means they’re good.

  5. PreobrajenskySuka2 said:

    Hallo, but colleague, you are sure?
    prof.Preobrajensky.
    Bye

  6. PreobrajenskySuk3a3 said:

    Hallo, but colleague, you are sure?
    prof.Preobrajensky.
    lonely matures

    Good luck!

  7. Little Guy Network said:

    Hey Thanks for the information

    Regards

    Jani

  8. Ridwan Ibrahim said:

    Hi,
    Good job very impress with the idea keep up the good work.
    Check out http://getricheasy.blogtocash.net

    Cheers!
    To Your Success

  9. jennifer247 said:

    I have gone through this article named ‘Why I Want to Hunt Down BB Like a Dog’. It was very informative. Troubleshoot Printer Not Responding Error The main feature of this article is the way of writing so that you can follow the information.

  10. Jennifer Winget said:

    It’s a nice article and the information is very useful to us. benefits of technology in medicine The main attraction of this site is the way of writing so any can follow it. I would like to know more about it.

  11. solution brother.com/windows said:

    visit to get latest & updated driver for Brother Printer

  12. Sam Miller said:

    http://canon-com-ijsetup.com/
    http://geeksready.com/http-canon-com-ijsetup/
    https://solutions-brother-com-windows.installprint.com/setup/

  13. jason adam said:

    Give thanks to you for your details that you’ve distributed. It’s really ideal for me.
    https://www.pcforecaster.com

  14. moharris said:

    Hey Thanks for the information. Read osman soykut bio
    osman soykut wiki
    osman sirgood biography

  15. Ryan B Abraham said:

    It is an informative post, and it gave me some information about the topic you have shared here. I like your way of presentation and keep sharing this kind of information. does cbd make you high I am eagerly waiting for more updates. Thank you.

  16. this kind of said:

    Thanksgiving is a chance to communicate thankfulness for a year of favors.
    Thanksgiving Greetings Cards Images

  17. moharris said:

    Hey Thanks for the information.
    seray kaya age
    seray kaya biography
    seray kaya height

  18. Corwin said:

    puppies for sale,pug puppies for sale in oregon,pug puppies for sale in az,pug puppies for sale in va,pug puppies near mepugs for sale,pug puppies for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale near me teacup pug [ We breed with exception. We are engaged in the breeding of Pug puppy for sale, which is the most desired bulky puppy. During many years of work we could breed Pug puppies, with the most unique and exceptional colors you will dream of having. At the moment our cattery is one of the biggest in the USA who produced these valuable Pug puppies. All our Pug puppy for sale are transferred according to the law with documentation and all our Pug puppy and puppies are with registration AKC. ease with other pets.pugs for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale,pug puppies for sale near me.
    https://pugslandbreeder.company.com

  19. robert said:

    https://savannahbengal.company.com/

  20. Joe Clark said:

    Best Merchant Cash Advance Leads are exclusive Leads addressed to you Merchant Cash Advance Leads is the Qualified MCA Leads Data provider as a firm in the entire globe.

  21. noritosds said:

    Rugby union, commonly known simply as rugby, is a team sport that originated Maori All Blacks rugby game in England in the first half of the 19th century.

  22. rotavator price said:

    I appreciate your article. you write a great article.

  23. Mahindra Tractor Dealers said:

    Hello, I appreciate your blog. It’s an amazing and useful blog. Thank you for sharing your ideas with us. Keep it up.

  24. Mahindra Tractor Dealers said:

    Hello, I appreciate your blog. It’s an amazing and useful blog.

  25. Super Seeder said:

    This article is amazing for readers. you create a very useful full article. Thank You

  26. Borjan Shoes said:

    Shoes Brand are all over Pakistan but for better experience shop from borjan. Borjan is providing best quality shoes for summer. Wear Comfy Feel Comfy.

  27. ShopECS said:

    ECS offers best bridal clutch bag for women which are fancy and trendy. ECS is providing premium quality product of bridal clutch collection.

  28. MOHIT SAINI said:

    if you want to cure a pet . so that checkout in
    Vetraj Pet Hospital

  29. New Holland Simba 30 said:

    Very useful and knowledgeable blog. I learn so many things from here. Thanks for sharing this blog with us.

  30. Ndure Shoes said:

    Grab elegant khussa shoes today, only from Ndure. Bringing style and luxury at great prices.

  31. Mia Jhon said:

    It is an informative post, and it gave me some information about the topic you have shared here. I like your way of presentation and keep sharing this kind of information.

  32. eloisa jhon said:

    Thanks for sharing, you can get help from Dog Dude website

  33. Liam said:

    what is everybody talkin about? All of us are ‘sold to’ everyday, and whether you see it as sleazy or selling with integrity, it all still has one aim, response. Pet Clinic Services

  34. emma said:

    Sleazy sales…what is everybody talkin about? All of us are ‘sold to’ everyday, and whether you see it as sleazy or selling with integrity, it all still has one aim, response.dog ownership guide

  35. Swaraj 717 price said:

    Thank you. it is good to read this blogs. really like it

  36. Curran said:

    Old folks have been robbed blind by doing stupid things when people ring their doorbells or give their credit card number to some sleazeball over the phone.
    As with all things that we decide buy, we must take some responsibility for doing due diligence.smart pet insurance for dogs

  37. adam said:

    It is an informative post, and it gave me some information about the topic you have shared here. I like your way of presentation and keep sharing this kind of information.Pet care products

  38. Adam said:

    The main attraction of this site is the way of writing so any can follow it. I would like to know more about it.Pet groomers Townsville

  39. Zampa said:

    Sleazy sales…what is everybody talkin about? All of us are ‘sold to’ everyday, and whether you see it as sleazy or selling with integrity, it all still has one aim, response.mini french bulldog

  40. Zoe said:

    At things to do, you can search for things to do, places to visit and upcoming events happening near you, and from more than 92,000 cities around the world. We have more than 350,000 places to visit, in more than 214 countries, with full information, address, phone, contact and detailed reviews with photos, albums.

  41. Mike Rooney said:

    I really like the way that you have expressed yourself. There is a lot to be admired from this post. You might want to click on
    The Crowded Room Tom Holland Jacket

  42. Adoro said:

    Explore luxury and elegance with Adoro’s men’s premium shoes. Crafted with the finest materials and phenomenal care to detail, our shoes are designed to elevate any outfit. Find your perfect pair of shoes that combines fashion and comfort. Shop now and step out in confidence.

  43. jhon bill set said:

    Look for groomers in Calgary who offer a personalized approach, taking into account your dog’s individual needs and preferences. best dog groomers calgary

  44. IamActivedog said:

    It’s truly fascinating how perspectives on the world of marketing can differ so greatly, even among old friends like BB and the author. This exchange highlights the evolving landscape of business and commerce, where traditional advertising methods meet the dynamic world of online marketing and information sharing. It’s a reminder that what may seem unconventional to some is, in fact, a thriving and legitimate way to provide value and make a living in the digital age. It also underscores the importance of open dialogue and understanding, even when faced with differing opinions. Cheers to the author for maintaining their composure and offering a friendly gesture in the face of misconceptions! ??

  45. IamActivedog said:

    Wearing this Classic T-Shirt proudly proclaims more than just a love for Dalmatians; it’s a testament to the deep and meaningful bond between a dedicated owner and their loyal spotted friend. Dalmatians are not just pets; they are family, offering unwavering loyalty and devotion in return for our love and care. Their unique personalities and amusing antics bring endless joy and laughter into our lives. So, to all the Dalmatian enthusiasts who serve as the best companions for these incredible dogs, this shirt celebrates your commitment to these remarkable four-legged family members. ????

    Dalmatian dog servant champions of loyalty, devotion, and humor.

  46. RF Receiver Module said:

    433.92Mhz ET-RX-13 Superheterodyne Receiver Module ET-RX-13

  47. BabyBoxShop said:

    New born gifts are heartwarming gestures to embrace the arrival of a tiny bundle of joy. Explore a collection of carefully curated gifts that bring comfort, joy, and practicality to the early days of parenthood.

  48. iHost VPS said:

    VMware VPS refers to virtual private server hosting solutions that utilize VMware virtualization technology. VMware is a leading virtualization platform that enables the creation and management of virtual servers within a physical server infrastructure. By using VMware VPS, users can benefit from advanced features such as high availability, live migration, resource management, and scalability, making it an ideal choice for businesses with demanding workloads or complex hosting requirements.

  49. iHost VPS said:

    A very cheap VPS solution designed to provide users with essential hosting resources at a highly affordable price. While maintaining a low cost, this VPS still offers reliable performance and features that enable users to host websites, applications, or other online services without compromising quality.

  50. iHost VPS said:

    A virtual private server hosted in the United States. The USA VPS Server solution provides users with a dedicated environment within a server located in the USA, ensuring fast connectivity and low latency for customers targeting a US audience or requiring a US-based hosting location.

  51. Tiptop-einrichtung said:

    An Elektrische Kosmetikliege is an electric cosmetic bed or treatment table used in beauty salons and spas. The electric functionality allows for easy adjustment of the bed’s height and incline, making it suitable for various beauty and cosmetic procedures.

  52. We Buy Dead Stocks.. said:

    Turn your Scrap Metal into cash with We Buy Dead Stocks, the largest dead stocks buyer in the UAE. We offer top prices for your surplus materials, promoting sustainability and responsible recycling. Sell your scrap metal today and make the most of your unused resources.

  53. Ramadan Hampers said:

    Different regions in Pakistan may have unique preferences and specialties. Exploring local flavors ensures that the Ramadan hampers in Pakistan resonate with the cultural identity of the recipient.

  54. Ramadan Packages said:

    To identify the best price Ramadan packages, one must consider factors like the quantity and quality of items, customer reviews, and the reputation of the supplier. The best packages strike a balance between affordability and the overall value they offer. Highlighting specific Ramadan packages that have received positive reviews and are considered excellent in terms of both price and quality.

  55. Sarah said:

    During many years of work we could breed Pug puppies, with the most unique and exceptional colors you will dream of having. At the moment our cattery is one of the biggest in the USA who produced these valuable Pug puppies. leopard cat

  56. Istiaque Ahmed said:

    "I really enjoyed reading this article! Finding the right shirt color to match brown pants can be tricky, but your tips are super helpful. I recently wrote about discovering the perfect match for various outfit combinations, including how to style brown pants. If you're interested, check it out here: Discovering the Perfect Match: What Shirt Color Complements Brown Pants. Thanks for sharing such great insights!"

  57. Dedicated Server said:

    A data center is a large facility, building or building where numerous electronic equipment such as servers, fans, connections and other necessary resources used to maintain a network or computer system, information, connections and data of one or more companies are housed and maintained.

    Much of the data that exists today is generated from phones, tablets, computers, appliances, smart watches and other devices connected to the Internet and is stored in a Data Center.

  58. MuOnline said:

    Servidor Privado Venezolano Mu Skala 99b Basado en nuestras propias configuraciones y lleno de aventuras al estilo MMORPG de la vieja escuela.

Leave a Reply