Bad Blogging Advice?
June 4th, 2008 by Bob Bly
In an interview with DM News (6/2/08, p. 23), Andrew Trent, director of Web content for Journyx, gives advice on using blogs as a marketing tool that seems — to me, anyway — to be a tad off base.
Specifically, he says: “Your blog should provide the same content as any direct marketing pieces you send out.”
(He does add that your blog can include “so much more” than your promotions … such as “links to relevant materials.”)
Andy, are you serious?
Blogs are supposed to be conversations and content, as I understand it — not sales pitches for products.
Do you take copy from your e-mail marketing campaigns and direct mail packages … and post that same sales copy on your blog?
I cannot believe anyone would do it, or that if someone DID do it, his readers wouldn’t flee from his blog like rats abandoning a sinking ship.
What do you think? Can sales copy be recycled in a blog? Or is that cheating your loyal blog readers?
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