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Copywriters: Stop whining about client edits

April 4th, 2017 by Bob Bly

A lot of people are complainers and whiners.

We copywriters are no exception.

One of the most common complaints I hear from copywriters centers
around clients requesting edits and changes.

But the great novelist and poet, Charles Bukowski, had a more
positive take on rewrites.

In his book “On Writing” (Ecco, 2015, p. 163), Bukowski writes:

“Writing has never been work to me, and even when it comes out
badly, I like the action, the sound of the typer, a way to go.

“And even when I write badly and it comes back, I look at it and
I don’t mind too much: I’ve got a chance to improve.

“That’s the matter of staying with it, tapping away … until it
sounds and reads and feels better.”

Three quick points for freelance copywriters to think about:

1–You may know more about copywriting than your client. But he
may know more about his market than you — and almost certainly
knows more about his product than you.

2–You will have some clients who know as much or even more about
copywriting than you do. You know who they are. Writing for these
clients takes your skills to the next level.

Once, when my client MF, one of the masters of copywriting, was
reviewing a draft of mine, his comments were all so on target I
was moved to say to him aloud, “I am learning so much — I should
be paying YOU.”

He wryly replied: “You’re damned right.”

3–We don’t always write as well as we would like to. But we must
always write as well as we can.

Of course, it helps if you — like Charles Bukowski, Isaac Asimov,
and David McCullough — belong to the segment of writers who not
only like but actually love to write.

“There is nothing more magic than lines forming across paper,”
said Bukowski. “It’s all there. It’s all there ever was. What
comes afterwards is more than secondary.

“I can’t understand any writer who stops writing. It’s like
taking your heart out and flushing it away. I’ll write to my last
breath. I was meant to be like this.

“And when my skeleton rests upon the bottom of the casket,
nothing will be able to subtract from these splendid nights,
sitting here at this machine.”

Bukowski’s words remind me of when Barbara Walters interviewed
Isaac Asimov.

She asked Asimov, “What would you do if you found out you had
only 6 months to live?”

Without missing a beat, Asimov replied: “I’d type faster.”

My kind of guys….

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This entry was posted on Tuesday, April 4th, 2017 at 10:38 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

144 responses about “Copywriters: Stop whining about client edits”

  1. Tom Andrews said:

    Hey Bob,

    You’ve made some awesome points here. And you know what? I’ll admit to being guilty of having a moan to myself when clients request an edit.

    But after reading this, I’ll try and look at it in a more positive way. After all, if those edits are gonna make the copy convert better, then it’s gonna benefit me.

    My only problem is when clients who have barely no clue about copy try to edit your work like an English Lit teacher. I tell them how copy should be conversational.

    Yet still they get stuck in “school essay” mode.

    (These clients are rare, I must add.)

    One thing I wanna ask you about is this:

    You said in your first point that your client may know more about his market than you.

    If this is the case, is it a sign the copywriter hasn’t done his job properly?

    I mean, knowing your market’s the most important part of the whole process, as far as I’m concerned.

    And I would argue that, if a copywriter doesn’t know the market at least as well as the client does, then he hasn’t done enough research…

    Meaning he hasn’t done his job properly.

    What are your thoughts on this?

    Thanks for a great read, Bob.

    Tom

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    Baby Doll Dresses in Pakistan are a top choice for women looking to combine comfort with style. These dresses, with their playful and feminine designs, offer a perfect nightwear option for those who want to feel both relaxed and confident. Available in a variety of colors, fabrics, and sizes, they cater to different preferences while maintaining the essence of elegance and charm. Whether you’re looking for something classic or bold, the range of “Baby Doll Dresses in Pakistan” ensures that every woman finds her ideal match for a good night’s sleep.

  111. whitepeacock934 said:

    This online racing https://goo.su/C8afAB game delivers an adrenaline-pumping experience that’s sure to thrill any racing fan. The game features a wide selection of cars and tracks, each meticulously detailed to provide a realistic racing experience. The physics engine ensures that each race feels dynamic and exciting, with challenging turns and high-speed straightaways that test your driving skills. The game’s competitive modes offer both solo and multiplayer options, allowing you to race against AI or challenge friends for bragging rights.

    The customization options available for your vehicles add another layer of depth to the gameplay. From tuning performance to designing unique paint jobs, the game lets you personalize your racing experience in countless ways. Regular updates and new content keep the game fresh and engaging, making it a top choice for anyone looking to satisfy their need for speed. Whether you’re a casual player or a serious racer, this game delivers a high-octane experience that’s both fun and fulfilling.

  112. Asim talha said:

    SaharTech provides excellent Reseller hosting in Pakistan, offering reliable uptime, fast servers, and exceptional customer support. Highly recommended for businesses looking for scalable hosting solutions!

  113. Asim talha said:

    Singhar Jewellery offers some of the finest artificial jewellery in Pakistan. Their collection is both elegant and affordable, perfect for any occasion. The intricate designs and high-quality craftsmanship make their pieces stand out, giving you the look of luxury without the price tag. Whether you’re shopping for weddings, parties, or daily wear, Singhar Jewellery has something for everyone. Highly recommended!

  114. Fariz said:

    I recently shopped at zeesy Jewellwey, and I was impressed with the wide variety of artificial jewellery in Pakistan they offer. Their collection is not only trendy but also reasonably priced, making it easy to find pieces for every occasion. The quality of the jewellery exceeded my expectations, and the customer service was excellent. I highly recommend!

  115. bilawal said:

    I recently bought Bangles for Herfrom Zeesy in Pakistan, and they are absolutely beautiful! The intricate design and vibrant colors make them perfect for both traditional and modern outfits. The quality is top-notch, and they’re comfortable to wear. I highly recommend Zeesy for stunning bangles and accessories!

  116. Fariz said:

    I recently shopped at Zeesy for artificial jewellery in Karachi,and I’m extremely satisfied with my purchase! Their collection is both stylish and affordable, with beautiful pieces that are perfect for any occasion. The quality and craftsmanship are impressive, making it my go-to place for jewellery in Karachi. Highly recommend!

  117. Sara Khan said:

    Zee.sy offers some of the finest jewellery in Pakistan,combining elegance with affordability. Their collection is versatile, featuring beautiful designs that suit both traditional and modern styles. Whether you need jewellery for a special occasion or everyday wear, Zee.sy’s craftsmanship and attention to detail truly stand out. It’s a great choice for anyone looking for stylish and durable pieces in the Pakistani market.

  118. Alex said:

    I recently purchased a bracelet for women
    from Zeesy, located in Pakistan, and I am beyond impressed! The design is both elegant and trendy, with excellent craftsmanship. It’s comfortable to wear and adds a stylish touch to any outfit. Highly recommend Zeesy for quality jewellery!

  119. Fariz said:

    Zeesy in Pakistan offers an impressive collection of accessories for women that truly stand out. Their pieces are not only stylish but also crafted with high attention to detail. Whether you’re looking for elegant jewellery or trendy fashion pieces, Zeesy provides options that cater to every taste. The variety and quality of their accessories make them a top choice for women who want to elevate their style. Highly recommended!

  120. Sara Khan said:

    Zeesy Jewellery in Pakistan offers an exquisite collection of chains lockets for womenthat truly stand out. Their designs are both elegant and trendy, making them perfect for any occasion. The craftsmanship is exceptional, with attention to detail and quality that ensures each piece is a timeless addition to any jewellery collection. Whether you’re looking for something simple or more elaborate, Zeesy has something for every style. Highly recommended for anyone seeking stylish and sophisticated jewellery!

  121. Fariz said:

    Zeesy in Pakistan offers a beautiful selection of jewellery, and their pendants for womenare simply captivating. Each piece is crafted with intricate details and a touch of elegance, making them perfect for both everyday wear and special occasions. If you’re looking for a stunning pendant that adds charm and sophistication to your look, Zeesy has just the right options. Highly recommended for quality and style!

  122. ali said:

    I had a fantastic experience at Zeesy in Pakistan! Their selection of artificial jewellery in Karachii is truly impressive. I found so many beautiful pieces that perfectly match my style. The craftsmanship is top-notch, and the staff was very friendly and knowledgeable. I can’t wait to go back for more!

  123. ali said:

    Zeesy offers an amazing variety of jewellery, and their bracelet for womancollection stands out for its elegance and charm. Each piece is crafted with attention to detail, making their bracelets not only fashionable but also high-quality. Whether you’re looking for something to complement a traditional outfit or a modern look, Zeesy has the perfect bracelet for every woman. Highly recommended for anyone seeking stylish and affordable accessories!

  124. ali said:

    Zeesy’s collection of jewellery is truly impressive, and their calligraphy pendant for woman is a standout piece. The intricate designs and artistic touch of the calligraphy make these pendants not only unique but also meaningful. Whether you’re looking for something cultural or stylish, Zeesy’s calligraphy pendants are perfect for adding a personal touch to any outfit. It’s a must-have for women who love elegant and meaningful accessories!

  125. talha said:

    I recently purchased a beautiful ring for her from Singhar Jewellery, and I couldn’t be happier with my choice! The variety of designs available is amazing, and I found the perfect ring that matched her style perfectly. The quality is outstanding, and the staff was incredibly helpful throughout the process. If you’re looking for a special piece, especially a ring for her, I highly recommend checking out Singhar Jewellery in Pakistan!

  126. ali said:

    I recently purchased some stunning pieces from Singhar Jewellery, and I couldn’t be happier with my experience! Their selection of artificial jewellery in Pakistan is truly impressive, offering a beautiful blend of traditional and contemporary designs. The craftsmanship is top-notch, and the attention to detail is evident in every piece. The staff was friendly and knowledgeable, making my shopping experience even better. If you’re looking for high-quality artificial jewellery in Pakistan, I highly recommend visiting Singhar Jewellery!

  127. alii said:

    I recently purchased some pieces from Singhar Jewellery, and I couldn’t be happier with my experience! Their collection of artificial jewellery in Pakistan is truly impressive, featuring stunning designs that look elegant and sophisticated. The quality is fantastic for the price, and I love how versatile the pieces are—they can be worn for both casual outings and formal events. The customer service was also top-notch, making the whole shopping experience enjoyable. I highly recommend Singhar Jewellery to anyone looking for beautiful artificial jewellery in Pakistan!

  128. ali said:

    I recently visited Singhar, and I was genuinely impressed! Their collection of artificial jewellery in Pakistan is truly stunning. The designs are both unique and elegant, making it perfect for any occasion. The quality of the pieces is exceptional, and the staff was incredibly helpful in finding exactly what I was looking for. If you’re in the market for beautiful artificial jewellery in Pakistan, I highly recommend checking out Singhar! You won’t be disappointed.

  129. talha said:

    I had a fantastic experience shopping at Zeesy for online jewellery in Pakistan.Their website is user-friendly, making it easy to browse their beautiful collection. I was impressed by the variety of styles and the quality of the pieces I received. Shipping was prompt, and the packaging was lovely. Zeesy truly stands out in the world of online jewellery in Pakistan. I can’t wait to make my next purchase! Highly recommend!

  130. talha said:

    I had a fantastic experience at Singhar Jewellery, one of the best artificial jewellery brands in Karachi!*.Their collection is stunning, featuring a wide range of intricate designs that cater to all tastes. The quality is exceptional, and the prices are very reasonable. The staff was friendly and attentive, helping me find the perfect pieces for my collection. If you’re looking for a reliable artificial jewellery brand in Karachi, Singhar Jewellery is definitely worth a visit!

  131. talha said:

    Singhar, located in Pakistan, is a fantastic place to explore traditional and modern jewellery pieces, particularly when it comes to stunning bangles. The craftsmanship is truly remarkable, offering both timeless designs and contemporary twists. For those who love the beauty of bangles but prefer an affordable option without compromising on style, Artificial bangles are an excellent choice. These bangles are beautifully crafted to mimic the elegance of precious metal designs, and they’re available in a variety of colors and patterns that can complement any outfit. Singhar is a must-visit for anyone looking to add a touch of elegance to their jewellery collection, especially with the wide selection of Artificial bangles that are both trendy and budget-friendly.

  132. talha said:

    Zeesy offers an amazing collection of artificial bangles for women Their designs are elegant, vibrant, and perfect for any occasion. Whether you’re looking for something traditional or trendy, Zeesy has a beautiful range that adds the perfect touch to your outfit. Highly recommended for all women looking for stylish bangles in Pakistan!

  133. talha said:

    Zeesy has an incredible collection of finger rings for women! The designs are both trendy and elegant, perfect for adding a stylish touch to any outfit. Whether you’re looking for something simple or statement-making, Zeesy offers a variety of options that cater to all tastes. Definitely recommend for anyone searching for beautiful finger rings for women in Pakistan!

  134. talha said:

    I had an amazing experience shopping at Singhar Jewellery! They have an incredible selection of finger rings for girls, with so many stylish and unique designs to choose from. Whether you’re looking for something simple and elegant or bold and statement-making, they have it all. The quality of the rings is excellent, and they really add a beautiful touch to any outfit. The staff is also very friendly and helpful, making the shopping experience even better. If you’re in Pakistan and on the hunt for stunning finger rings for girls, I highly recommend Singhar Jewellery – you won’t be disappointed!

  135. talha said:

    I had the pleasure of shopping at Singhar Jewellery recently, and I’m beyond impressed with their collection! If you’re in the market for a designer bracelet for women, this is the place to go. They have an exquisite range of bracelets that are both stylish and elegant, perfect for any occasion. The attention to detail in the designs is remarkable, and I found the perfect piece that adds a unique touch to my accessories. The staff was incredibly friendly and knowledgeable, making my shopping experience even better. Highly recommend Singhar Jewellery for anyone looking for high-quality and fashionable designer bracelets for women!

  136. lol said:

    I recently purchased some beautiful finger rings for girls from Singhar Jewellery, and I couldn’t be happier with my experience! The collection of finger rings for girls is absolutely gorgeous, offering a wide variety of styles, from simple elegance to more intricate designs. Each ring is crafted with such attention to detail, and they look amazing when worn. The quality is top-notch, and the prices are very reasonable considering the craftsmanship. If you’re looking for trendy and stylish finger rings for girls, I highly recommend checking out Singhar Jewellery. You won’t be disappointed!

  137. talha said:

    I recently purchased a beautiful set of bangles from Singhar Jewellery, and I couldn’t be happier with my choice! The variety of bangles available is impressive, ranging from traditional to contemporary styles, all crafted with exquisite attention to detail. The quality is outstanding, and they feel incredibly comfortable to wear. The staff at Singhar Jewellery were also very helpful and made the shopping experience enjoyable. If you’re in search of stunning bangles in Pakistan, I highly recommend visiting Singhar Jewellery—you’ll find something perfect for every occasion!

  138. maham said:

    I recently bought a few finger rings from Zeesy Jewellery, and I am beyond impressed! The collection is diverse, with rings that range from elegant and minimalist to bold and statement-making. The craftsmanship is top-notch, and the quality is exceptional for the price. What I really love is that the rings are stylish and comfortable to wear every day. Whether you’re looking for something simple or something with a bit more sparkle, Zeesy Jewellery has something for everyone. If you’re in Pakistan and on the hunt for gorgeous finger rings, I highly recommend checking them out!

  139. azlan said:

    I recently bought a beautiful bracelet from Zeesy Jewellery, and I couldn’t be happier with my purchase! The design is elegant, and it adds the perfect touch of sparkle to my outfit. The quality of the bracelet is excellent, and I love how comfortable it is to wear. Zeesy Jewellery has a fantastic collection of bracelets, ranging from delicate to statement pieces, all at very reasonable prices. If you’re looking for a stylish and affordable bracelet in Pakistan, Zeesy Jewellery is definitely the place to go! Highly recommend it!

  140. talha said:

    “I recently visited Singhar Jewellery, and I must say, their collection of bangles is absolutely stunning! From traditional to modern designs, they offer a wide variety of styles that suit every occasion. The quality is outstanding, and the attention to detail in each piece is evident. Whether you’re looking for bangles to match a special outfit or something elegant for daily wear, Singhar Jewellery has the perfect selection. I highly recommend them to anyone looking for beautiful bangles in Pakistan!”

  141. lol said:

    If you’re looking for stunning and high-quality artificial jewellery in Pakistan, Singhar Jewellery is the place to visit! Their wide range of designs, from traditional to contemporary, is perfect for any occasion. The craftsmanship and attention to detail are truly unmatched. Highly recommend checking them out for all your jewellery needs!

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  143. saif said:

    If you’re looking for stunning artificial jewellery in Pakistan, Singhar Jewellery is the place to visit! Their collection is a perfect blend of elegance and craftsmanship, offering a wide range of designs that cater to all tastes. Whether you’re looking for something traditional or modern, they have it all. The quality of their artificial jewellery is exceptional, and the prices are quite reasonable for the value you get. The customer service is top-notch, with a friendly staff always ready to assist you in finding the perfect piece. Highly recommended for anyone seeking high-quality artificial jewellery in Pakistan!

  144. widesjewellery said:

    Genuine jewelry is made with precious metals and real gemstones, while artificial jewelry uses non-precious materials and imitation stones. Wides Jewelry offers exceptional artificial jewelry that combines elegance and affordability.

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