BOB BLY
Bob Bly is an independent copywriter and consultant with 4+ decades of experience in business-to-business and direct marketing.
Bob has written copy for over 100 clients including IBM, AT&T, Medical Economics, Praxair, and Agora Publishing.
He is the author of 100 books including The Copywriter’s Handbook(Henry Holt) and The Big Book of Words That Sell (Skyhorse Publishing).
Bob’s articles have appeared in Cosmopolitan, City Paper, Parent Paper, Target Marketing, and many other publications.
He has won numerous writing awards including a DMA Gold Echo, AWAI Copywriter of the Year, two Southstar Awards, and an Honorary Mention at the New York Book Festival.
Prior to becoming a freelance copywriter, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense.
Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers.
Bob has appeared as a guest on dozens of TV and radio shows including CNBC, The Small Business Advocate, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
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