Bob Bly’s

Marketing Communications Audit

In today’s economy, it pays to make every marketing communication count.

This simple audit is designed to help you identify your most pressing marketing communications challenges-and to find ways to solve problems,

Communicate with your target markets more effectively, and get better results from every dollar spent on advertising and promotion.

Step One: Identify Your Areas of Need

Check all items that are of concern to you right now:

Creating a marketing or advertising plan Generating more inquiries from my print advertising Improving overall effectiveness and persuasiveness of print ads How to effectively market and promote our product or service on a limited advertising budget to these target audiences Producing effective sales brochures, catalogs, and other marketing literature How to get good case histories and user stories written and published Getting articles by company personnel written and published in industry trade journals Getting editors to write about our company, products, or activities Getting some editors to run our press release Planning and implementing a direct mail campaign or program Increasing direct mail response rates Generating low-cost but qualified leads using postcard decks How to make all our marketing communications more responsive and accountable

Creating an effective company or capabilities brochure Developing strategies for responding to and following up on inquiries Creating effective inquiry fulfillment packages Producing and using a video or audio tape to promote our product or service Writing and publishing a book, booklet, white paper, or special report that can be used to promote our company or product Choosing an appropriate premium or advertising specialty as a customer giveaway Getting reviews and critiques of existing or in- progress copy of ads, mailings, brochures, and other premiums How to promote our product or service using free or paid seminars Building/improving our Web site Driving more to our Web site. Converting clicks to sales. Implementing an e-mail marketing campaign Starting and publishing an e-zine. Training our staff with an in-house seminar in: ___________________________________________ (indicate topic) Learning proven strategies for marketing our product or service in a recession or soft economy Other (describe): _________________________ __________________________________________ __________________________________________

Marketing Communication Audit

Step Two: Provide a Rough Indication of Your Budget

Amount of money you are prepared to commit to the solution of the problems checked off on page one of this form:

Under $10,000 $10,000 - $50,000 $50,000 - $100,000 Over - $100,000

Step Three: Fill in Your Name, Address, and Phone Number Below

Name Title

Company

Address

City State Zip

Phone e-mail

Step Four: Mail or Fax Your Completed Form Today

Mail: Bob Bly, 31 Cheyenne Dr. Montville, NJ 07045

FAX: 973-263-0613

Phone: 973-263-0562

If you wish, send me your current ads, brochures, mailing pieces, press releases, and any other material that will give me a good idea of the products or services you are responsible for promoting. I will review your audit ad materials and provide a cost estimate for solving your marketing problem.

Mail your audit form today. There’s no cost. And no obligation.