Copy Critique Services

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Copy Critique services provide an objective review of an ad, sales letter, landing page, email marketing campaign, or direct mail package. You can have me critique either an existing piece OR a draft of copy in progress. It's up to you.

When you order Copy Critique services, you get a written report that analyzes your copy in detail. I tell you what's good about it and what works, what doesn't work, what should be changed... and how. My critique covers copy, design, strategy, and offer. It also includes specific directions for copy revisions and rewriting, although I do not write or rewrite copy for you under this arrangement. Also, the critique deals only with the specific promotion you have hired me to review; it does not include discussion or analysis of other promotions for the same product or service. If you want a more comprehensive analysis of your marketing program, my consulting services can provide that for you.

The Copy Critique service is ideal for clients who want a "second opinion" on a piece of copy, or who need new ideas to inject life into an existing sales letter or landing page that's no longer working. It also enables you to sample my freelance direct response copywriting services at far less cost than you'd pay to have me write your copy from scratch.

"Thanks for your critique. It will take several readings to absorb all the insights, suggestions and ideas you have provided. My initial feeling is that this information will help us to make substantial improvements on our sales letters and web site. While the results remain to be seen, I feel very excited about our future marketing efforts."
--Rudy Vener, Pizza Galaxy

"Bob is a combination minimalist and surgeon. He dissects what you write and he gives you exactly what you need to improve upon your copy. Nothing more, nothing less. You read his edits and you go: 'A ha... now I get it ... that makes sense.'"
--Peter Fogel, Copywriter

"Your critique was excellent and much more thorough than I expected. Thank you for taking this assignment."
--Alvaro Mejia, Advanced Automation Analysis, Inc.

"Your critique of past programs for the Newport Conference on Fiberoptic Markets was extremely valuable. Your help in reviewing the copy gave us the kind of specific advice that is easy to implement, and your fast turnaround is much appreciated."
--John N. Kessler, Kessler Marketing Intelligence

"Your comments are clear and extremely helpful. Thanks for getting your suggestions to us so quickly."
--Bryan Wright, CM Architects

Not quite sure whether your copy is strong enough to do the sales job? My Copy Critique Service can help you eliminate mistakes, strengthen headlines and direct response copy, and launch your campaign with greater confidence. Copy critique fees are payable in full, in advance.