August 2nd, 2005 by Bob Bly
Here?s the situation:
You are the marketing manager of a company selling enterprise software for computer security to IT professionals.
Your marketing plan already includes a Web site, e-mail marketing campaign, and trade show exhibits.
In this hypothetical situation, there are two additional marketing tools you can use to promote your product, but you can only choose ONE.
The choice is either publish a series of white papers — or start a blog.
Which would you opt for? Why?
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