September 13th, 2007 by Bob Bly
A recent radio spot for Ford Taurus focuses on safety.
It says that just as you wear a bicycle helmet to ride your bike safely, you need a car built for safety — like Taurus — to drive safely.
In the spot, when a child wants to ride his bike sans helmet, the father tells him: “Put on that helmet or no video games!”
This spot was clearly not written by a parent.
Because a parent would know that the appropriate punishment for not wearing a helmet would be to take away the bicycle — not the XBox.
Consequences must be relevant to the behavior.
The Taurus spot rings false to me because of this error.
As a result, it distracted me from the sales message about cars, and caused the advertiser to lose some credibility in my eyes.
Am I the only one who has this reaction and too much of a nitpiker?
Or do you agree that any inaccuracies or inconsistencies in copy distract the prospect from the sales message and diminish the advertiser’s credibility?
This entry was posted on Thursday, September 13th, 2007 at 10:58 am and is filed under Advertising, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.