Is Taurus Full of Bull?

A recent radio spot for Ford Taurus focuses on safety.

It says that just as you wear a bicycle helmet to ride your bike safely, you need a car built for safety — like Taurus — to drive safely.

In the spot, when a child wants to ride his bike sans helmet, the father tells him: “Put on that helmet or no video games!”

This spot was clearly not written by a parent.

Because a parent would know that the appropriate punishment for not wearing a helmet would be to take away the bicycle — not the XBox.

Consequences must be relevant to the behavior.

My point?

The Taurus spot rings false to me because of this error.

As a result, it distracted me from the sales message about cars, and caused the advertiser to lose some credibility in my eyes.

Am I the only one who has this reaction and too much of a nitpiker?

Or do you agree that any inaccuracies or inconsistencies in copy distract the prospect from the sales message and diminish the advertiser’s credibility?


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